Desiree Rogers is an influential, results-oriented business leader. Through her keen business acumen and unique background, she has reinvented business models and changed the growth trajectory of multiple organizations. Her expertise has focused on developing efficient operations and expertly delivering to audiences and consumers. Her strong interpersonal, collaborative, and diplomatic skills have resulted in successful accomplishments in business, civic leadership, and philanthropy.

Throughout her career, Rogers has led major organizations with critical impact on their economic viability as they built new foundations for future performance and increased responsiveness to a wide range of audiences. As CEO of Johnson Publishing Company, she assessed growth prospects for the company's three divisions: Media (Ebony and Jet magazines), the Johnson Archives, and Fashion Fair Cosmetics, the world’s largest prestige cosmetics company for women of color. Appointed by President Obama as White House Social Secretary, Rogers repositioned the White House as the “People’s House,” implementing innovative events at a level exceeding the previous Administration by 25%. Prior to that, Rogers spearheaded the development of the social networking strategy for the Allstate Corporation, helping to reinvent digital customer engagement for the company.

Named the "50 Most Influential People in the Multicultural Market" by WWD, "Top 25 Women to Watch" by Crain's Chicago Business, and "Top 50 Most Powerful African American Business Women" by Black Enterprise, Rogers is often recruited to provide a fresh business perspective. She has a distinct ability to transcend traditional methods to redefine operational approaches, create new strategic pathways, energize and inspire teams, and accelerate business success.

"If you are afraid, there is no way to be open. Reach beyond, take a chance, be respectful, and always think of what you can do for others." --Desirée Rogers, TEDx Speech, 2016

BUSINESS TOPICS

Marketing & Branding