How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility and aging baby boomers are triggering an enormous "age wave." This demographic tsunami has the potential to create ground-breaking opportunities and equally compelling social and financial challenges.
This informative, motivating and entertaining presentation will explore: How will people use their newfound "longevity bonus?" Why will the "cyclic" lifeplan replace the traditional "linear" model? How will aging boomers change established paradigms of work, leisure, learning and retirement as well as lifetime brand loyalty? What's the most effective way to market and sell to "middlescent" boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?
Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
The convergence of rising longevity, today’s uncertain economy, and widespread insufficient savings has reset the retirement clock. Yet highly acclaimed Age Wave research reveals that the new retirement could be a good thing—for individuals, the consumer marketplace, and financial-planning professionals.
Why has financial peace of mind become far more important than wealth? How will women’s rising financial power transform the field of retirement planning? How will the demands of eldercare, sibling care, grandparenthood, singlehood, and “rehirement” impact retirement planning? This presentation will explore these questions and reveal how to safeguard a successful retirement while avoiding the five retirement “wildcards” that threaten to shatter dreams.
Influence: A New Era of Women, Money, and Financial Planning
A critical mass of women—bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth—are assuming increasingly powerful roles in financial management. The financial services industry must recalibrate in order to court this influential client base.
Drawing on insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, and decades of proprietary Age Wave research, Maddy answers questions such as: What are the core values/characteristics defining women investors? How will greater longevity catalyze women to plan more effectively for retirement? How do new family interdependencies impact women and their approach to money? How can financial service professionals most effectively communicate with women?
The Longevity Revolution: The Future of Health and Health Care
Whether we live our increasingly longer lives with vitality and purpose or with sickness and suffering will greatly depend on our ability to reshape the skills, services, and incentives of our current health care system.
This presentation provides a visionary glimpse into the future, outlining the critical course corrections required to support healthy aging and productive longevity. Topics covered include: preventing, delaying, and eliminating horrific diseases of aging (such as Alzheimer’s) with scientific breakthroughs, training health care professionals to become “aging-ready,” making disease prevention a national priority, shifting from hospitals and nursing facilities to home-based care with new technologies and emerging community services, and establishing a humane approach to end-of-life care.
Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement, and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each generation has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models, and marketplace preferences.
This high-impact presentation will examine the key social forces that have shaped each generation and produced their distinct, core lifetime characteristics. Proven generation-specific strategies for attracting and retaining valuable talent will be revealed, based on their specific career hopes, responses to styles of management, motivation drivers, and measures of success.
Maddy Dychtwald is an internationally recognized author, entrepreneur, business advisor, and thought leader on the age wave—and how longevity and the ascent of women are transforming the marketplace, the workplace, the retirement scape, and how we do business. Since co-founding Age Wave more than 30 years ago, Maddy and her team have worked with more than half of the Fortune 500 in industries ranging from pharmaceuticals and medical technology to financial services and marketing.
Maddy has led numerous studies on the subject of women and money, including “Women and Financial Wellness: Beyond the Bottom Line” for Bank of America Merrill Lynch, “The Allianz Women, Money, and Power Study,” and “A New Era of Women and Financial Planning” for LPL. In addition, she has been deeply involved in research on a variety of aspects of longevity, retirement, and the age wave.
Maddy is a member of the Wall Street Journal’s Expert Panel on Retirement in which she had the top wealth-management expert post for 2017 based on reader traffic. She is the author of three books, Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better; Cycles: How We Will Live, Work, and Buy, and Gideon’s Dream: A Tale of New Beginnings. She is also regularly featured in prominent national media, including Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC, and NPR.
She is one of the founders of the nonprofit Women Against Alzheimer’s and serves as a board member of the BrightFocus Foundation, a non-profit that funds research to eradicate diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Braintrust gearing up to globally crowdsource innovative solutions to end Alzheimer’s disease.
Maddy is passionate not just about longevity as a demographic phenomenon, but also about living a long life with good health, vitality, financial wellness, and purpose. She is personally focused on fitness, eating well, meditation, and traveling the world with her family.