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Anita Elberse

  • Award-Winning Professor of Business Administration
  • Harvard Business School's Expert on the Entertainment Industry
  • Bestselling Author of 'Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment'
  • World-Class Teacher and Researcher on Management and Marketing Strategies

World-renowned, award-winning Harvard Business School professor Anita Elberse is one of the foremost experts on the business of entertainment, media, and sports. Her research examines what drives success in creative industries, with influential work on superstar talent, digital-media strategy, and high-performance management. Her work has been published in Harvard Business Review, Marketing Science, the Journal of Marketing, and other leading publications. Her bestselling book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, explores the strategies behind some of the world’s biggest hits and most successful brands.

At Harvard Business School, Professor Elberse teaches “The Businesses of Entertainment, Media, and Sports,” one of the School’s most sought-after and longest-running electives. More recently, her work has expanded into the management principles behind the world’s highest-performing teams. In partnership with Mercedes Formula One team principal Toto Wolff, she developed “High Performance Management: Leading a Formula One Team,” an MBA course that examines what it takes to build and sustain exceptional performance under intense pressure. She also chairs “Crossover Into Business,” a semester-long mentoring program designed for professional athletes.

Drawing on extensive research and case studies across sports, entertainment, and business, Professor Elberse gives audiences a research-driven look at what separates the best from the rest. On stage, she translates lessons from extraordinary organizations and leaders into practical insights for managing talent and building teams that perform at the highest level.

 
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Anita Elberse: Recap of Harvard Business School's BEMS program: The Business of Entertainment, Media and Sports - Get Sharable Link
Talks & Conversations with Anita Elberse
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Blockbuster Innovation

Drawing on a wealth of quantitative data and in-depth case studies, PROFESSOR ANITA ELBERSE breaks down why a blockbuster innovation mindset – a portfolio strategy that involving large bets on the most likely winners in any context – is a highly effective strategy, and how companies can best organize for success around such an approach.

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Managing and Marketing (Superstar) Talent

Drawing on insights from her field research on some of the biggest stars and most successful companies in entertainment, PROFESSOR ANITA ELBERSE provides valuable lessons for executives and talent managers alike. The power of individual superstars is greater than ever before. What does that mean for the companies who rely on their performances? How can they best develop, attract, invest in, and retain talent?

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The Promise of Digital Technology

Advances in digital technology have the power to completely reshape the business landscape, prompting business leaders to rethink their strategies. Diving into implications for markets, channels, and individuals, Professor Elberse answers some of the most critical questions about the ongoing transformation and the implications for effective management and marketing approaches.

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The Business of Entertainment, Media, and Sports

Drawing on two decades of pioneering research on entertainment, media, and sports, PROFESSOR ANITA ELBERSE breaks down what it takes to thrive in these sectors, and what the future of entertainment will look like.

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Leading and Managing Teams

Using her ground-breaking case studies as a starting point, PROFESSOR ANITA ELBERSE facilitates an interactive exploration of the formula for success in managing people and teams.

Books by Anita Elberse
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Biography
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