Stories that Stick: The Irresistible Power of Strategic Storytelling
The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling.
Kindra Hall has presented this storytelling keynote for audiences around the world and across industries to equip them with this essential skill for success in a connected economy. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships, or blow up their brands by leveraging the irresistible power of their stories.
The Transformative Power of Self-Storytelling: Reprogramming Happiness, Success and Well-Being from the Inside Out
Companies are only as strong as their people, and never has individual happiness and well-being been under greater threat than now. And no one — no industry, no business division, no level of leadership — is immune. Organizations are desperate to find a way to affect individual mindset as a means for achieving collective excellence. Is it even possible? The answer is yes… through self-storytelling.
Researchers have long studied the profound impact inner-thoughts have on outer-experience and the results are in; more important than “you are what you eat,” when it comes to your success, happiness and overall satisfaction with life… “you are the stories you tell yourself.” Self-stories shape the way people feel and the actions they take. Therefore, individuals who take back control of their self-stories have the ability to improve their mindset, increase their happiness and even impact their professional results.
In this keynote, best-selling author Kindra Hall shares her original research, case studies and stories to offer a new perspective on the inner workings of your people’s psychology. Hall has presented this unique perspective on the power of self-storytelling for thousands across the globe. Far from fluff or new-age jargon, Hall offers a simple, research-based, immediately actionable approach to making big change. Using Kindra’s proven methodology, attendees leave empowered and equipped to silence the inner-critic that is holding them back and redesign their path to success and happiness from the inside out.
Half Day Workshop
Storytelling workshops are ideal for clients who not only want attendees to gain excitement and applicable insights into applying strategic storytelling, but to also put the skill to work under Kindra’s expert guidance.
The Half Day Workshop begins by generating participant excitement about the storytelling opportunity through Kindra’s compelling one hour keynote. Through research, case studies, and her own expertly-told stories, Kindra proves that a simple shift to telling compelling stories will create massive and measurable results.
In the second phase, participants examine the stories being told or missing within their organization. Prior to the workshop, Kindra analyzes the current company messaging—including but not limited to videos, websites, brochures, PowerPoint presentations, sales pitches and through interviews. After discussion and discovery, Kindra leads the group through guided exercises to develop a suite of stories to deliver the organizations most important messages and achieve their most urgent goals. The final phase includes participants telling stories live and receiving real-time feedback and additional story techniques from Kindra.
Participants leave the storytelling workshop feeling empowered, equipped and excited to use their stories to gain an advantage—to either drive sales, create better marketing messages, raise more funds, build better customer relationships, or to lead their teams more effectively. Or all of the above. Workshops are customizable to client needs.
Time: 1hr Keynote + up to 3 additional hours
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Kindra Hall's Stories That Stick reveals how storytelling can help your business
What began as a chance encounter at age 13 with a storytelling cassette tape grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own. Hall’s message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. In Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences and Transform Your Business (September 24), Hall reveals how the moment you take control of your stories, you take control of your business and your life. The book sheds light on the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Kindra Hall, MA Wall Street Journal best selling author, Award-Winning Storyteller Kindra Hall told her first story in the spring of 1992.
Long before storytelling became a business buzzword, Kindra was fulfilling a 5th grade language arts assignment by reading a story to a room full of out-of-control 3rd graders. Instead of reading from the pages, Kindra set the storybook aside and told the story herself. Within the first few sentences, she held those unruly 3rd graders in the palm of her hand and knew, in that moment, she had stumbled upon something powerful.
Since that time, Hall has become the go-to expert for storytelling in business and beyond. She is the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read.” Her highly anticipated second book, Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out, released in January of 2022.
Kindra Hall is a sought-after keynote speaker trusted by global brands to deliver messages that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. Hall is also the Chief Storytelling Officer at Success Magazine where she shares the inspiring, often untold, stories of achievers like Daymond John, Deepak Chopra, James Altucher and Misty Copeland in print and on the podcast Success Stories with Kindra Hall.
Kindra lives in Manhattan with her husband, young son and daughter. When she is not traveling the world speaking, Kindra can usually be found at spin class, spending time with friends or exploring the city with her family.