If every leader isn’t on social media, every leader needs to understand how social media is affecting their all aspects of their company and employees. ERIC KUHN has been leading companies through this social change for over a decade. One of the first people inside companies to lead social media, he is responsible for building social media strategies that now far exceed 1 billion followers.  In this world of rapid change, Kuhn talks about how to be a leader in this social media era and what every company needs to know to embrace the tools stay ahead of the curve.

Like it or not, we are now living in a world filtered by Instagram. It has changed the way companies need to market. Worldwide social media and marketing expert ERIC KUHN (CBS, NBA, CNN, UTA) explains that tapping into a customer’s FOMO (“fear of missing out”) is now the most effective way to market a product. In this unique talk, Kuhn will break down FOMO in order to create marketing campaigns and experiences to get customers to take action.

It’s four words every kid knows: tell me a story. Storytelling is the most powerful form of marketing. To sell a product or yourself for a job or promotion, telling a great story can make all the difference. Two-time Tony Award-winning Broadway producer and marketing guru ERIC KUHN has spent over a decade ensuring quality content finds an audience through the power of storytelling.  He will walk audiences through the history of storytelling, teach the elements that go into a good story and bring it back to how the audience can use storytelling in their own lives.

Being part of a minority can seem like a disadvantage but should be seen as someone’s biggest gift. For over a decade, ERIC KUHN has been innovating corporate America and paving the way for new ideas in marketing, media and technology. He credits his innovation to being gay. In a moving speech, Eric describes his journey to come out along with how he built his career. Weaving a personal and professional narrative, audiences are left inspired to be themselves while also receiving business lessons. Innovating, resilience, emotional intelligence, creativity are important in life and work. Being an outsider only helps hone those skills.

Students today are social media natives. Masters in Snapchating between (and probably during) classes and skillful craftsman at the perfect Instagram filter. But how can they leverage these skills into leadership positions when they graduate or to land the perfect internship? ERIC KUHN defined for a generation what it meant to lead social media. While still in his dorm room he helped massive media organizations launch on social media and has continued to work with companies to help them think about innovation and digital strategy. A natural in the classroom, since he isn’t so far removed from being a student, Eric talks with students about how to leverage their skills into great jobs and opportunities in this changing economy.