Johnny Cupcakes

  • Award Winning Entrepreneur & Brand Hysteria Expert
  • Founder, Johnny Cupcakes
  • Top Innovator in Retail -The Boston Globe
  • Americas #1 Young Entrepreneur -BusinessWeek

Does your brand have 'groupies?' Do your customers obsess over your product or service? Do you have raving fans spreading the word worldwide? This level of hysteria is what drives the planet's fastest-growing brands. Named America’s #1 young entrepreneur by Business Week, profiled in the New York Times, NPR, MTV, Forbes, Newsweek and The Boston Globe, and featured in Inc. magazine as one of the world’s fastest-growing independent businesses—there is only one man that knows the answer to that question—JOHNNY EARLE, the founder of Johnny Cupcakes.

After 5 global store openings, he inspires fans to camp out for weeks ahead of time and high-profile collaborations such as The Simpson's, Looney Tunes and Nickelodeon. Johnny is now sharing his secret recipe for viral business and marketing success through his high impact keynote speeches.

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you.

 


Johnny Cupcakes headshot
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Past Hosts Include:
  • Wieden+Kennedy
  • Promotional Products Association International
  • Quincy Chamber of Commerce
  • The Works Sydney
  • Streamline Events, Inc.
  • Mobiloil Credit Union
  • Momentum Worldwide
  • The Works
  • FITC & NXNE Interactive
  • Atlassian
Rave Reviews About Johnny Cupcakes
Run - don't walk - to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness...and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience - there are so many settings where this man will ABSOLUTELY CRUSH IT.

More rave reviews

"After Johnny “wowed” the group with his inspiring words, lines wrapped around the hall to get one of the limited edition custom shirts he made for our event. We sold out in under 90 minutes and had to place an additional order. In true Johnny fashion he stayed to greet everyone in line even those that didn’t get a shirt. Our people are still talking about the event a year later and I often see the custom t-shirts around the country!"

-BPAA

"Johnny was by far one of the most engaging keynote speakers we have ever had in the history of our 11 year IT Conference. His energy, sincerity and humor was just what we needed for our participants and sponsors. I would recommend Johnny for any conference!"

-World Wide Technology

"His attitude about business and his laser focus on the customer was spot on! Our theme was about going BIG and Johnny demonstrated this better than any keynote speaker, retailer, or innovator I have had the pleasure of observing!"

-Promotional Products Association International

"Johnny’s energy, passion, incredibly creative thinking and strong entrepreneurship skills would be a fit for so many audiences and industries!"

-Atlassian

"What you must know is Johnny Cupcakes is a supreme storyteller. Engaging, funny, and real, the advice he imparts is relevant and practical to everyone, from students to top CEOs. I’ve never seen an audience so charged with passion post-event!"

-The Works

"With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight, and hard-earned experience. This is business building from the horse’s mouth – not from some consultant’s arse!"

-Momentum Worldwide

"How could I have not known about Johnny Cupcakes before this week?! I am a fan for life! Excellent ideas to make your brand unique, connecting with clients and finding innovative ways present your product/service that resonates "fun" for your customers. High energy and super dynamic with clear messages that can be applied to any product, meeting or service!!"

-Visit Newport Beach Inc.

"Johnny Cupcakes inspired me to have more fun with my company!"

-L´Oréal

"Johnny’s stories were entertaining and demonstrated his creativity and sense of fun. The audience was glued to their seats! We received a high amount of compliments about his presentation and style! Johnny Cupcakes has an amazing story, well worth hearing!"

-Marriott International

"When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!"

-Inc. Magazine

"We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite!"

-FITC & NXNE Interactive

"If you are looking for an out-of-the-box thinker that can engage seasoned professionals along with young adults through his road to success story, Johnny Cupcakes is your guy! We are still getting positive feedback! 5 STARS!"

-Mobiloil Credit Union

"Johnny held the attention of every person in the room! Many members in the audience were long-time business owners who commented that even though they have been in business for years, they learned quite a bit from his presentation!"

-The Quincy Chamber of Commerce

"At our annual company inspiration day, Johnny inspired me to have more fun with my company! "

-L'OREAL

"Johnny is a supreme storyteller. Engaging, funny and real, the advice he imparts is relevant and practical to everyone from students to top CEO's. I've never seen an audience so charged with passion! "

-The Works Sydney

"Johnny held the attention of every person in the room! Many members in the audience were long"

-Quincy Chamber of Commerce

"With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard-earned experience. This is business building from the horse’s mouth."

-Momentum Worldwide

"Johnny was an excellent speaker—informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one's passion to achieve success! "

-Wieden+Kennedy
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Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can ...

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Example Quotes: "I don't sell merchandise, I sell memories. My merchandise is the byproduct," "If you want customer loyalty, you must be loyal to your customers," “Humans thrive off of new experiences,” and "People have too many options, why will they choose you?"

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Reimagining Marketing & Sales

Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sal ...

Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie themed T-shirts. This $220 vehicle rental attracted lifetime memories, created brand ambassadors, and garnered millions in free marketing as channel 4 news dedicated an entire segment to this release.

Example Quotes: “Don’t check boxes, create new boxes to check”, "Achieve free digital marketing through delighting customers", and "It's not about B2B or B2C, it's about H2H—Human to Human."

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Finding A Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your org ...

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

Example Quotes: "Failures are experiments, experimenting is how we grow," "My ten thousand dollar mistakes inspire my one hundred thousand dollar ideas," and "Creative Thinking must be applied in all aspects of every workforce."

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

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Speaker News

Johnny Cupcakes brings the fight for bright ideas 

Award-winning entrepreneur and brand hysteria expert Johnny Earle a.k.a. JOHNNY CUPCAKES knows how to cook up great ideas and make any marketing challenge sweet. In 2001, he turned a "joke"--selling t-shirts out of a fake bakery set-up (and tricking many hungry Bostonians in the process)--into a multi-million dollar, highly-exclusive t-shirt brand. Named America’s #1 young entrepreneur by Business Week, profiled in The New York Times, NPR, MTV, Forbes, Newsweek and The Boston Globe, and featured in Inc. magazine as one of the world’s fastest-growing independent businesses, Johnny Cupcakes is known for helping other people create blueprints for building brand loyalty, creating memorable experiences and inspiring innovation.

"We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite! (FITC & NXNE Interactive)

Learn more about Johnny Cupcakes >>

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Biography

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes" Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

Enter Johnny's bakery themed, frosting scented T-shirt shop on Boston's historic Newbury Street where clothing is displayed in refrigerators and lunchbox orders are pulled out of a secret smoking oven! A true Willy Wonka-esque experience. While some people leave with T-shirts and others leave hangry and empty handed, 100% of his customers leave with a memory and a story to share.

With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, UKG, and P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, and as a case study in several branding and business books.