Virtual Programming: Phillip Picardi on creativity, innovation and activism
Dubbed "The Prince of Condé Nast" by The New York Times, PHILLIP PICARDI is best known for his role in helping to re-brand and reinvigorate Teen Vogue. Under his leadership, the digital audience of Teen Vogue grew 6-fold, and the magazine grew into a symbol of "the resistance," with Picardi developing editorial, video, and cover concepts that became some of the most talked about content on the internet. His TED talk, entitled "Why 'Other' Makes You Powerful," shares how to find your passion and use what sets you apart. After his Teen Vogue success, Picardi went on to launch a community-driven platform for LGBTQ+ youth called them., and was then tapped to re-brand and relaunch Out Magazine, the largest and most influential publication for the queer and trans community.
Sought-out for a virtual conversation with Megan Rapinoe on Reset The Table about social injustice and activism, Picardi is a master of digital content, storytelling, and connecting with audiences. In conversation he delves into his career journey, the need for increased ethics in our workplaces, and the importance of young people using their voices to improve corporate culture, and more.
Phillip Picardi is an award-winning journalist and editor, best known for his role in helping to rebrand and reinvigorate Teen Vogue. Under Picardi's leadership, the digital audience of Teen Vogue grew from just 2 million unique visitors per month to over 12 million, making the Condé Nast title the fastest-growing women's magazine in America for two years running. More impressive than the digital metrics of Teen Vogue, though, was the sentiment of the re-brand: Respecting the next generation, and giving them the inspiration they need to change the world. Once a glossy focused on runways and shopping, Teen Vogue became a symbol of "the resistance," with Picardi developing editorial, video, and cover concepts that became some of the most talked about content on the internet.
While at Teen Vogue, Picardi was appointed by Anna Wintour to also oversee the digital operations of Allure, where he was in charge of raising overall metrics, as well as affiliate revenue related to the Best of Beauty Awards. It was there that he concepted "The End of Anti-Aging," an industry call to action for brands to speak more honestly to consumers, and to eradicate the shame and stigma around women getting older. The program culminated in a print cover of Helen Mirren, with digital and social editorial complementing this proud moment in the brand's history.
Shortly thereafter, Picardi was dubbed "The Prince of Condé Nast" by The New York Times, and went on to launch a community-driven platform for LGBTQ+ youth called them, which amassed over 200,000 Instagram followers organically in under a year's time. It was during them's growth period that Picardi was tapped to rebrand and relaunch Out Magazine, the largest and most influential publication for the queer and trans community. There, Picardi increased digital traffic by over 150% while leading the most diverse staff and creating the most representative publication in the brand's history. The redesign—an elevated approach that involved a new stable of stylists, photographers, and creatives—signaled a new era for a brand that had previously only catered to gay men, and intended to encompass the broader community. His work recently culminated in the prestigious 2019 Out100, a multi-cover portfolio and reported series that was widely celebrated.
During Picardi's editorial work, he has contributed to brand campaign and experiential for clients like Levi's, Madewell, Express, Burberry, and Nike. He is also the recipient of multiple accolades and awards, including Fast Company's 100 Most Creative People, the Forbes 30 Under 30, the AdWeek Hot List, ASME nominations, and more.