Abigail Posner

  • Director, Creative Works at Google
  • Blogger, BeautySkew - fostering curiosity, creativity, & wonder
  • Recipient of the UN's Media Impact Award
  • Agent of Change on Culture, Creativity, and Disruption

Today’s unprecedented speed of change is forcing companies to pivot like never before and leverage their most innovative assets - their PEOPLE. For centuries, our workforce has been focused on specific roles and siloed divisions, but now the path to growth will come by inspiring every employee (from leader to individual contributor) with a new path to bring different, untapped sides of themselves to work, and ultimately become more curious, creative and action-oriented. This process of creating a more holistic person and organization is what Abigail Posner refers to as expansiveness. Tapping into her Harvard background in social anthropology, as well as her practical application in business through her work at Google, where she pioneers a focus around Humanizing Digital, Abigail provides an inspirational narrative and a roadmap for how people and organizations can embrace a new WHOLE-istic approach to business innovation and growth.

Posner is a member of ENDI Corp’s Board of Directors and sits on the advisory boards of the 890 Fifth Ave, SwiftArc Ventures, Global Leadership Diversity Exchange, Realm, TheSocialArchitects & the Conference Board’s Marketing & Communications Team; and has been featured in a host of publications including: NYTimes, Business Insider, Forbes, Adweek, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.

If you are looking to guide people in your organization to embrace more than a siloed vision of their roles, as well as become more vested in using their unique perspectives and skills to be more creative and innovative, then Abigail is the perfect guide to spark novel thinking and lead your people to action. Beyond her role at Google, she is a world-renowned speaker, podcaster, writer, beauty blogger, and lifestyle influencer. From appearances before packed audiences at Lincoln Center and SXSW, to speaking in over 10 countries, Abigail has shared her insights on culture, technology and leadership to audiences of thousands and proves that her own expansive approach to life has infused her work with a creative and innovative edge.

 


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Past Hosts Include:
  • Bank of America
  • TD Ameritrade
  • Nestle
  • Oslo Business Forum
  • University of Colorado, Boulder
  • Coca Cola
  • L’Oreal
  • Unilever
  • Tourism Tropical North Queensland
  • IT Serve Alliance
Rave Reviews About Abigail Posner
I was fortunate enough to attend the DMAI Convention in Minneapolis recently and I was even more fortunate to have the privilege of listening to you speak. I found your presentation so inspirational and valuable. I love seeing strong women in leadership roles so that was very inspiring and the content of your presentation was absolute gold. I took so many notes and I feel I can take a lot of your words about creativity back and use it within my role.

Trailer - Abigail Posner hosts new series, DECODED [1:36] 9.2020 - Get Sharable Link
Talks & Conversations with Abigail Posner
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Embracing Expansiveness: The New Innovation Edge

Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspecti ...

Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together. Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.

In this presentation, Abigail Posner takes the audience on a personal journey through business and life to share how seemingly disconnected ideas/passions/experiences can create powerful connections in our brain and lead to new discoveries. Abigail will share narratives from her background in social anthropology as well as her leadership practices at Google, and provide a roadmap for how every person within an organization can tap into their unique experiences to bring forth their best ideas. And ultimately, how managers can make the most of this diversity of talent through team development.

Topic Takeaways:

  • #Expansiveness: Understand the anthropological definition of holism and its role in business and life, and how it provides the edge necessary for individuals, teams and organizations to innovate.
  • #FollowTheLove: Source and cultivate what makes you tick – take a trip down memory lane or think about what you do after hours to discover your superpowers.
  • #SayYes: Be open to possibilities and opportunities.
  • #TapYourUniqueGifts: Consider all of your unique talents and different perspectives and how you can weave them into the work you do as a way to discover new opportunities.

You can watch a clip of Abigail speaking on Expansiveness HERE.

Cracking Creativity: Re-Engage Innate Creativity for Greater Personal & Team Growth

At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves. Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth . Borrowing from the worlds of advertis ...

At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves. Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth . Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, Abigail Posner reveals how we can tap into our innate sense of creativity and yield a profound difference in our professional and personal lives.

Topic Takeaways:

  • #Seekthewhy: Shifting from Culture to Individual/ find what truly motivates your people
  • #Lookforthelinks: Make connections among seemingly unrelated things
  • #Discoveryourmission: Find and leverage your deeper purpose within your organization and your life

You can watch Abigail speaking on Cracking Creativity HERE.

Virtual & Live Presentations

Drawing upon three decades of experience in the highly creative and innovative ad and tech worlds, as well as her deep anthropological knowledge, Abigail Posner presents engaging content with an energetic delivery style that connects with audiences whether live or virtual. Virtual Narrative and Q&a ...

Drawing upon three decades of experience in the highly creative and innovative ad and tech worlds, as well as her deep anthropological knowledge, Abigail Posner presents engaging content with an energetic delivery style that connects with audiences whether live or virtual.

  • Virtual Narrative and Q&A: Abigail delivers 20-30min of content in a conversational style, accompanied with engaging slides, and followed by a moderated conversation with the host to unpack ideas and strategies from the talk, as well as answer any viewer questions.
  • Leadership Virtual Fireside Chat: 40-60min of open dialogue with organization leadership and moderated Q&A with viewing audience.
  • Virtual Breakout Room: 20-30min breakout session with key leadership can be added to any program for deeper dive conversation addressing how Abigail’s content can be directly applied with their teams.
  • Virtual Meet and Greet: 20-30min virtual meet and greet can be added to any program so that the viewing audience can engage with Abigail and ask specific questions as they relate to her presentation and their role within the organization.

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Speaker News

Expansiveness as an innovation edge 

Innovation is more important than ever, and as Senior Google Executive ABIGAIL POSNER reveals, it’s actually core to all of us if we Embrace Our Expansiveness. Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of yourself and your people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together. Expansiveness provides the edge necessary for individuals, teams and organizations to innovate. Abigail recently shared her strategies on expansiveness with an audience of 10,000 financial advisors.

Take a look at highlights from the audience reaction HERE >>

Abigail Posner keeps the tweets of praise rolling in at CU Boulder 

Head of Strategy at Google's Brand Unit ABIGAIL POSNER shared the keys to unlocking creativity with an audience of 1,800 for the University of Colorado's Leo Hill Leadership Speaker Series. Making headlines in local news, Posner revealed her engaging and informative lessons on innovation, leadership, and the human side of tech. Posner kept the audience riveted, and tweeting praise such as: "Ready to change the world? Great presentation on and by ⁦⁩ head of brand strategy ⁦⁩"; ⁦"...fascinating insights on creativity and human nature"; "Thoroughly enjoyed hearing you last night at ."

A pioneering innovator in marketing and communications, Posner's quest is to spark novel thinking and lead people to take action. At Google, she launched an industry-first thought leadership series-- Humanizing Digital-- that explores human being's emotional relationship with the digital space, and helps advertisers and marketers make sense of this relationship and convert it into strategic and creative efforts. She dives into the digital space like an anthropologist for audiences worldwide, providing people with a new lens for thinking about creativity, and new tools to spark innovation

Watch Abigail Posner talk about cultivating expansiveness >>

Abigail Posner reveals the future, and human side, of tech

A pioneering innovator in marketing and communications, ABIGAIL POSNER's quest is to spark novel thinking and lead people to take action. As the Head of Strategic Planning at Google, Posner helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. As a speaker, she brings a fresh and cutting-edge perspective to technological innovation, branding and marketing. Posner's keynotes decode the latest digital advances and help audiences unlock the secrets to greater creativity, productivity and growth. At major conference Mind the Tech, Posner shared how technology enables people to express their deep-seated needs and desires, and how effective brands and companies are able to tap into this. Diving into the digital space like an anthropologist, Posner provides content creators and businesses with a new lens and effective tools for reaching their target audience. Her keynote generated praise on Twitter, such as: “Amazing presentation and delivery. True #inspiration,” and “Amazing talk by @aposner at #MindtheTech conference. Delivered flawlessly and in such inspiring way. I laughed, I got inspired and even cried a little.

Watch some of ABIGAIL POSNER's talks here >>

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Biography

Abigail shines a humanistic lens on data, business, and technology, bringing a fresh perspective to marketing, digital advertising, and corporate culture. As the Director of
Google’s US Creative Works, Abigail and her team work closely with the advertising and marketing communities to help develop their strategic and creative efforts for the digital space. While at Google, she has also launched an industry-first thought leadership series on human beings' deep, emotional relationships with the digital space:
Humanizing Digital. This research decodes technology in an inspiring and useful way. Abigail currently directs an additional XFN team responsible for developing, embedding an overarching organizational Brand Purpose inside America’s Large Customer Sales force.

Before joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic brand planning efforts for major new business pitches and provided thought leadership to key global clients, and co-strategy director at DDB.

Abigail is a recipient of the prestigious Media Impact Award from the UN and speaks at key conferences around the globe on innovation, creativity and the intersection of humanity and technology. She’s a member of ENDI Corp’s Board of Directors and sits on the advisory boards of the 890 Fifth Ave, SwiftArc Ventures, Global Leadership Diversity Exchange, Realm, TheSocialArchitects & the Conference Board’s Marketing & Communications Team; and has been featured in a host of publications including: NYTimes, Business Insider, Forbes, Adweek, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.


She blogs on beauty in our culture in Beautyskew.com and hosts the podcast: “Human Code” & YouTube show: “Decoded.” Abigail has published her thought pieces in publications around the world from Fast Company to Advertising Age.


Abigail graduated from Harvard University with a bachelor’s degree in social anthropology. She lives in NYC with her husband and 3 children.