Cracking Creativity: Re-Engaging Our Innate Creativity for Greater Productivity & Growth
You can be creative too. Yes, you. Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, Abigail Posner reveals how we can tap into our innate sense of creativity, and yield a profound difference in our professional and personal lives.
Abigail Posner keeps the tweets of praise rolling in at CU Boulder
Head of Strategy at Google's Brand Unit ABIGAIL POSNER shared the keys to unlocking creativity with an audience of 1,800 for the University of Colorado's Leo Hill Leadership Speaker Series. Making headlines in local news, Posner revealed her engaging and informative lessons on innovation, leadership, and the human side of tech. Posner kept the audience riveted, and tweeting praise such as: "Ready to change the world? Great presentation on #Leadership and #Creativity by @Google head of brand strategy @aposner"; "...fascinating insights on creativity and human nature"; "Thoroughly enjoyed hearing you last night at @CUBoulder." A pioneering innovator in marketing and communications, Posner's quest is to spark novel thinking and lead people to take action. At Google, she launched an industry-first thought leadership series-- Humanizing Digital-- that explores human being's emotional relationship with the digital space, and helps advertisers and marketers make sense of this relationship and convert it into strategic and creative efforts. She dives into the digital space like an anthropologist for audiences worldwide, providing people with a new lens for thinking about creativity, and new tools to spark innovation.
Abigail Posner reveals the future, and human side, of tech
A pioneering innovator in marketing and communications, ABIGAIL POSNER'S quest is to spark novel thinking and lead people to take action. As the Head of Strategic Planning at Google, Posner helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. As a speaker, she brings a fresh and cutting-edge perspective to technological innovation, branding and marketing. Posner's keynotes decode the latest digital advances and help audiences unlock the secrets to greater creativity, productivity and growth. At major conference Mind the Tech, Posner shared how technology enables people to express their deep-seated needs and desires, and how effective brands and companies are able to tap into this. Diving into the digital space like an anthropologist, Posner provides content creators and businesses with a new lens and effective tools for reaching their target audience. Her keynote generated praise on Twitter, such as: “Amazing presentation and delivery. True #inspiration,” and “Amazing talk by @aposner at #MindtheTech conference. Delivered flawlessly and in such inspiring way. I laughed, I got inspired and even cried a little.”Watch Abigail Posner's keynote from Mind the Tech >>
Abigail Posner's HWA Chat about digital intimacy
Abigail dropped by HWA and had a robust chat about creating intimate and experiential events before, during and after your conference. No matter how big your conference is, with the right strategy you can create a level of intimacy with your attendees that will resonate long after your event is over and into the next year where people will be coming back for more.Check out Abby's HWA Chat >>
Abigail is the Director of the BrandUnit, Google’s creative think tank for agencies and brands. As a thought leader, author, manager and corporate executive, Abigail has spent her life catalyzing change and ensuring impact. Whether it is leading brands at DDB and Publicis to new strategic spaces; guiding teams to reinvent themselves with new tools and practices at Google; stimulating organizations to adopt new cultures and modes of behavior; challenging the cultural conversations around beauty; or motivating audiences to reexamine themselves, Abigail challenges people to view their business challenges, their everyday behaviors or their worlds with a totally new perspective, and then turn that new thinking into new ideas.
This passion began with her study of social anthropology at Harvard University. Anthropology is essentially the study of WHY people do what they do -- why they eat what they eat, wear what they wear, pray the way they do. And like other social sciences, it relies on our ability to find connections among disparate data points, themes, and behaviors. Abigail then took her background to advertising where, as a strategist, she focused on looking at WHY people BUY what they buy -- from cheetos to insurance, and turned that understanding into advertising strategies for brands. Upon joining Google, she launched the Creative Strategy and Creative Effectiveness teams, as well as an industry-first thought leadership series on human beings deep, emotional relationships with the digital space: Humanizing Digital. She and her team essentially ask, WHY do we do what we do in the digital space? And they turn those insights into game-changing strategies for their clients.
Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, including L'Oreal, Nestlé and Coca-Cola. Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz.
Abigail has spoken at key conferences including: PSFK, APG, SXSW, eMerge, WOBI, CDX Forum, Adweek, Yale & Columbia Business Schools, and C2MTL. She has been featured in a host of publications including: NYTimes, Fast Company, Business Insider, Forbes, Advertising Age, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.
Abigail is a recipient of the prestigious Media Impact Award from the UN, and has sat on World Design Capital Selection Committee, The Disruptor Foundation, Jay Chiat Awards Judging committee 2014, and on the boards of FAWN, Michelle Phan’s lifestyle company; Harvard’s Disruptor Foundation, Global Diversity Leadership Exchange Advisory Council and on the global board of TheSocialArchitects.
She blogs and podcasts regularly on beauty in our culture at Beautyskew.com and has published the following articles: Memes Matter: Three Lessons for Brands (B&T --Australia’s Leading publication for advertising & media, April 2014); The Ads Worth Spreading that Really Did Spread (Think with Google, March 2014) The Memes With Meaning: Why We Create and Share Cat Videos and Why it Matters to People and Brands (Fast Company, June 2013); The Meaning of Mobile (Think with Google 2012) Why Beauty Matters Today (Retail Online, September, 2011),Contributor for Advertising Age Why Packaged-Goods Companies Should Market to Men (Advertising Age.com, February, 2009), Brand Management and Its Greater Purpose (Ad Map, November Issue 2007) and Why Your Mission Matters (Advertising Age, July, 2007).
Abigail lives in NYC with her husband and 3 children.