Embracing Expansiveness: The New Innovation Edge
Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together. Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.
In this presentation, Abigail Posner takes the audience on a personal journey through business and life to share how seemingly disconnected ideas/passions/experiences can create powerful connections in our brain and lead to new discoveries. Abigail will share narratives from her background in social anthropology as well as her leadership practices at Google, and provide a roadmap for how every person within an organization can tap into their unique experiences to bring forth their best ideas. And ultimately, how managers can make the most of this diversity of talent through team development.
You can watch a clip of Abigail speaking on Expansiveness HERE.
Cracking Creativity: Re-Engage Innate Creativity for Greater Personal & Team Growth
At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves. Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth . Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, Abigail Posner reveals how we can tap into our innate sense of creativity and yield a profound difference in our professional and personal lives.
You can watch Abigail speaking on Cracking Creativity HERE.
Jamming Solutions to Wicked Problems
How would two world leading expert practitioners of innovation and creativity guide your organization through a WICKED (seemingly insoluble) PROBLEM? Get ready for a most engaging Business Jam Session that will demonstrate the “how to’s” in a way that applies to your organization and creates breakthrough value.
In this session, Abigail Posner (Director of the BrandUnit, Google’s creative think tank for agencies and brands) and John Kao (dubbed “Mr. Creativity” and a “Serial Innovator” by The Economist) will tap their collective wellspring of knowledge and years of ideation and innovation experience to brainstorm around creative solutions for ANY challenge you and your team may be facing. This is an opportunity for you to see how they brainstorm, draw from a vast toolbox and collaborate to address wicked problems. But maybe most important of all, Abigail & John will help your team understand that leading with their humanness in addressing any challenge is at the core of successful transformation.
Speaker Brief Bios:
Abigail Posner is the Director of the BrandUnit, Google’s creative think tank for agencies and brands. As a thought leader, global speaker, author, manager and corporate executive, Abigail inspires people to view their business challenges and everyday behaviors through a more human lens.
John Kao has been dubbed “Mr. Creativity” and a “Serial Innovator” by The Economist. He is a renaissance man for the 21st century who trained in psychiatry and business, taught creativity as a Harvard Business School professor, and his approach is intensely practical, aimed at guiding those in the hot seat to develop breakthrough solutions.
Virtual & Live Presentations
Drawing upon three decades of experience in the highly creative and innovative ad and tech worlds, as well as her deep anthropological knowledge, Abigail Posner presents engaging content with an energetic delivery style that connects with audiences whether live or virtual.
Abigail Posner keeps the tweets of praise rolling in at CU Boulder
Head of Strategy at Google's Brand Unit ABIGAIL POSNER shared the keys to unlocking creativity with an audience of 1,800 for the University of Colorado's Leo Hill Leadership Speaker Series. Making headlines in local news, Posner revealed her engaging and informative lessons on innovation, leadership, and the human side of tech. Posner kept the audience riveted, and tweeting praise such as: "Ready to change the world? Great presentation on #Leadership and #Creativity by @Google head of brand strategy @aposner"; "...fascinating insights on creativity and human nature"; "Thoroughly enjoyed hearing you last night at @CUBoulder." A pioneering innovator in marketing and communications, Posner's quest is to spark novel thinking and lead people to take action. At Google, she launched an industry-first thought leadership series-- Humanizing Digital-- that explores human being's emotional relationship with the digital space, and helps advertisers and marketers make sense of this relationship and convert it into strategic and creative efforts. She dives into the digital space like an anthropologist for audiences worldwide, providing people with a new lens for thinking about creativity, and new tools to spark innovation.
Abigail Posner reveals the future, and human side, of tech
A pioneering innovator in marketing and communications, ABIGAIL POSNER'S quest is to spark novel thinking and lead people to take action. As the Head of Strategic Planning at Google, Posner helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. As a speaker, she brings a fresh and cutting-edge perspective to technological innovation, branding and marketing. Posner's keynotes decode the latest digital advances and help audiences unlock the secrets to greater creativity, productivity and growth. At major conference Mind the Tech, Posner shared how technology enables people to express their deep-seated needs and desires, and how effective brands and companies are able to tap into this. Diving into the digital space like an anthropologist, Posner provides content creators and businesses with a new lens and effective tools for reaching their target audience. Her keynote generated praise on Twitter, such as: “Amazing presentation and delivery. True #inspiration,” and “Amazing talk by @aposner at #MindtheTech conference. Delivered flawlessly and in such inspiring way. I laughed, I got inspired and even cried a little.”
Abigail Posner's HWA Chat about digital intimacy
Abigail dropped by HWA and had a robust chat about creating intimate and experiential events before, during and after your conference. No matter how big your conference is, with the right strategy you can create a level of intimacy with your attendees that will resonate long after your event is over and into the next year where people will be coming back for more.Check out Abby's HWA Chat >>
With her multifaceted experience in the worlds of technology, brand building and anthropology, Abigail has developed a distinctive, humanistic approach to business leadership, creativity and innovation. She calls this Expansiveness.
Abigail is the Director of Google’s US Creative Works, and she and her team work closely with the advertising and marketing communities to help develop their strategic and creative efforts for the digital space. While at Google, she has also launched an industry-first thought leadership series on human beings' deep, emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way. And she currently directs an additional XFN team responsible for developing, embedding an overarching organizational vision and shared sales culture inside America’s Large Customer Sales force.
Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, and co-strategy director at DDB.
Abigail is a recipient of the prestigious Media Impact Award from the UN and speaks at key conferences around the globe on innovation, creativity and the intersection of humanity and technology. She’s on the boards of the Global Leadership Diversity Exchange, Realm, TheSocialArchitects & the Conference Board’s Marketing & Communications Team; and has been featured in a host of publications including: NYTimes, Business Insider, Forbes, Adweek, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T and Globes Israel.
She blogs on beauty in our culture in Beautyskew.com and podcasts regularly on her YouTube show: Decoded. Abigail has published her thought pieces in publications around the world from Fast Company to Advertising Age.
Abigail graduated from Harvard University with a bachelor’s degree in social anthropology. She lives in NYC with her husband and 3 children.