Story Telling for Business Success
Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success - whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.
Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.
In this entertaining, enlightening and informative presentation, "StoryMan" Peter Guber shares his methodology of how to employ the power of the oral story to:
Leading in Uncertain Times
Be warned....in uncertain times, if leaders don't have a story that gives focus to their resources and resourcefulness, someone else will write their future - and it won't turn out well!
In this compelling, transformative keynote, "StoryMan" Peter Guber empowers, enlightens and exhorts leaders to tap into their innate story telling ability and to use this skill to persuade others to act toward common goals. Often misperceived as lacking power, many leaders avoid story, employing instead soulless information, data, and PowerPoint bullets to motivate their listeners. Yet, when the chips are down, as they are in tumultuous times, it's the emotional power that counts.
This explains the magic of great leaders like Steve Jobs, Bill Clinton and Nelson Mandela who communicate through story. They connect to their listeners emotionally through purposeful story telling, impassioning them to viral market their stories as if they were their own.
During this no holds-barred experience, Guber shares his methodology of how to use story to overcome the three navigation stakes challenging all leaders during trying times:
And how to employ the power of story to catalyze:
Changing the Game: Learn How to Play in an Environment Where the Court has Bigger and Stronger Players
Peter Guber is Chairman and CEO of the multimedia Mandalay Entertainment Group. Prior to Mandalay, Guber was Chairman and CEO of Sony Pictures Entertainment, Chairman and CEO of Polygram Entertainment, Co-Founder of Casablanca Record & Filmworks and President of Columbia Pictures. Guber produced or executive produced (personally or through his companies) films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance and The Kids Are All Right.
Peter Guber is the Owner and Co-executive Chairman of the NBA franchise, the Golden State Warriors. He is the Co-owner of the Los Angeles Dodgers, the storied Major League Baseball franchise, led by the Guggenheim Baseball Management group headed by Mark Walter together with Magic Johnson and Stan Kasten. He serves as Chairman of the Board of Directors for Mandalay Baseball Properties, a subsidiary of Mandalay Sports Entertainment which includes professional baseball franchises, sports marketing and
venue management. Among the professional sports franchises that are owned and/or operated by Mandalay Baseball Properties are the Scranton/Wilkes-Barre Yankees, a Triple-A affiliate of the New York Yankees, the Oklahoma City RedHawks, a Triple-A affiliate of the Houston Astros, the Frisco RoughRiders, a Double-A affiliate of the Texas Rangers and the Dayton Dragons, a Single-A affiliate of the Cincinnati Reds.
Peter Guber is a weekly entertainment and media analyst for Fox Business News and a full professor at UCLA. He serves on the board of directors of Demand Media and is Co-Founder of Geek Chic Daily, which merged with Nerdist Industries to become a multi-platform creator of genre and popular-culture content. Peter Guber is a noted author with works including Inside The Deep and Shootout: Surviving Fame and (Mis)Fortune in Hollywood. Guber wrote the cover article for the Harvard Business Review titled, "The Four Truths of the Storyteller" and has also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber's most recent business book, Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story, became an instant #1 New York Times bestseller.