Invisible or Remarkable? Tips From Seth Godin’s Best-Selling Books
Making It to the Finish Line
Known for his motivational talks and his popularity with audiences, Seth Godin shares his insights on what he calls 'the Lizard Brain' and what we can do to shut it out in his creative innovation keynote.
In his talk, the bestselling author and entrepreneur explains to the audience that the hardest part of an idea, a startup, a new strategy or a business proposal is the getting started part of the equation. Godin stresses in his creative innovation keynote that coming up with simple ideas is not the hard part, but really embracing them and making sure that they are finished is. The entrepreneur knows how hard it is to share projects or ideas with the world; however, he thinks getting over these doubts -- which come out for our 'lizard brain' -- is the most important part because that “thrash at the beginning” is normal, we just need to keep going.
Setting the Right Mindset
This mindset keynote by Seth Godin seeks to establish a winning mindset for success within in business and life. He shares his tips with real world examples to further heighten the value of each.
Seth starts his keynote by stating how individuals need to change their mindset to a positive one. Nobody will remember or want to work with someone who is just mediocre. If one strives to be the best they can be with a positive attitude, they will not need to market themselves. He explains that it's incredibly hard to force yourself out there with advertising. By offering a memorable service your advertising will be taken care of with word of mouth.
He finishes his mindset keynote with a powerful analogy. To address the thought of staying hungry after becoming successful, he answers that life is like a ski hill. You don't quit when you reach the bottom, but instead ride it until the sun goes down.
The Impact of Common Values
American entrepreneur, author and marketing guru Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product. Seth Godin explores the limitations placed on an idea, no matter how brilliant, when it does not have reach.
Using several real-world examples, Seth Godin describes the importance of getting people to care about a product through marketing as it is not always about the product itself or the patent or its uses, but its cultural relevance. Seth Godin defines the era we live in as a century of idea diffusion, in which there are too many options and too little time, which is why getting attention through effective marketing can make bad or bizarre ideas more successful than boring ones.
VIRTUAL PROGRAMMING: In this new business environment, Seth Godin's reminds marketers to get back to basics by being a human being connecting with another human being
SETH GODIN is the marketing expert and NYT bestselling author of 19 books on marketing, branding, and creativity. In a recent virtual event by Temenos, “The Power of Marketing in Uncertain Times” Godin said that financial markets must hit ‘Reset’ in order to recover from the impact of COVID. His books Linchpin, Tribes, The Dip, Purple Cow, and This Is Marketing were all instant bestsellers around the world. On his blog, he writes about the way ideas spread, marketing, quitting, leadership and most of all, changing everything. During these time, marketing has to be both bold and considerate, and Seth can tell your team how to get that done. His TED Talk has been viewed by more than 130 million people across TED and YouTube, and at in-person and virtual events Seth knocks it out of the park. In this recent article, Seth Godin Wants You to Act Like a Human in Inc. Magazine, Seth reminds people to get back to basics by being a human connecting with another human, and really, during these times, what more can we ask for of each other?
With All Marketers Tell Stories (Bestseller), Linchpin (Bestseller), Tribes (Bestseller), The Dip (Bestseller), Purple Cow (Bestseller), and This Is Marketing (Bestseller), The Icarus Deception: How High Will You Fly? (Bestseller), Permission Marketing (Bestseller) and the many more he's written you'll notice a pattern--almost all of them are instant New York Times, Wall Street Journal, and Amazon bestselling books on marketing, creativity, branding, and customer acquisition. For years, Seth has been widely considered one of the most innovative and forward-thinking marketing leaders in the world.
In his talks, Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.
Along with being the bestselling author of 19 books on marketing, branding, and creativity, Seth Godin's books have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed how thousands of people think about product development, customer acquisition, creativity, and marketing. More than 10,000 people have taken his powerful workshops, including altMBA and The Marketing Seminar
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo, which were both acquired by Yahoo! In 2018, he was inducted into the Marketing Hall of Fame.
His TED Talks have reached more than 130 million people across TED and YouTube. On his blog, he writes about the way ideas spread, marketing, customer engagement, iterating, leadership and most of all, changing everything. Here's the beauty, it won't take much to find his blog. Just Google four simple letters--”s-e-t-h”--and it will be the very first result on your page. In short, he's great at what he does and people love him.