Bozoma Saint John

EXCLUSIVE
  • Trailblazing Brand Marketing Executive
  • Former CMO at Netflix and Endeavor, CBO at Uber, and Marketing Executive at Apple Music and PepsiCo
  • Named Forbes' "#1 Most Influential CMO"
  • Change Agent and Innovation Expert

A trailblazing and genuine change agent, Bozoma “Boz” Saint John is a Hall of Fame–inducted marketing executive, author, and entrepreneur who is worthy of the Harvard Business School case study written about her career, Leading with Authenticity and Urgency. Few people have the depth and breadth of experience that Boz has. Her remarkable success at Netflix, Pepsi, Apple, Uber, and the Endeavor brands (WME | IMG, Miss Universe, Ultimate Fighting Championship, Professional Bull Riders, and more), as well as her own haircare brand Eve by Boz, proves her to be one of the most effective marketers of any generation. On February 21, 2023, Viking Books published her memoir, The Urgent Life.

With almost 20 years of experience spanning digital music and entertainment, consumer packaged goods, fashion, sports, and media, Bozoma is a leader heralded for her bold thinking and cutting-edge ideas. She has recently brought her fearless creativity to new platforms as a full-time cast member on The Real Housewives of Beverly Hills and a mentor on NBC’s On Brand with Jimmy Fallon, where she guides the next generation of marketing innovators.

Recognized for her breakthrough work by both the industry and her peers, Boz is a member of the Billboard Women in Music Hall of Fame, the American Advertising Federation Hall of Achievement, and the American Marketing Association Hall of Fame. She has been the recipient of numerous awards, named Forbes #1 Most Influential CMO in the World, Executive of the Year by Billboard, and featured on lists such as Fortune’s “Most Influential CMOs,” Fast Company’s and Ad Age’s “Most Creative People,” and more.

In addition to her corporate and entrepreneurial success, Bozoma has made a lasting global impact through her appointment as Ambassador to the African Diaspora and Special Envoy to the President of Ghana, where she led the historic “Year of Return” campaign that sparked a worldwide cultural and tourism movement.

Hailed by BuzzFeed as “the coolest person to ever go on stage at an Apple event,” Bozoma brings unparalleled energy, transformative thinking, and innovative ideas to every engagement.

 


Bozoma Saint John headshot
Bozoma Saint John photo 3
Bozoma Saint John photo 2
Past Hosts Include:
  • Fortune’s MPW NextGen Conference
  • C2 Montreal
  • SXSW
  • AdWeek
  • INBOUND
  • Facebook Canada
  • Convercent
  • Chief
  • Braze
Rave Reviews About Bozoma Saint John
Bozoma was indeed magical – she crushed it today. Everyone LOVED her. Totally elevated the event for our customers!

More rave reviews

"Bozoma was AMAZING last night and everyone at the Chamber LOVED her!"

-Lancaster Chamber Dinner

"Would you kindly pass along to Boz how much the Braze team and our FORGE audience of customers, prospects, and partners appreciated her lively and inspiring Fireside Chat with Astha Malik, CMO at Braze? Thanks to you and all at Harry Walker and on Boz's team who helped make the magic happen. We appreciate all your efforts."

-Braze

"Boz is a once-in-a-lifetime kind of talent. She is dazzling, warm, and authentic. She spoke to our audience as if they were all old friends."

-Chief

"She was amazing! The event chat was popping with so many positive comments and folks in the audience quoting some of her nuggets of wisdom. We are sending our feedback survey out in a couple of days but are pretty certain she’ll be named as the most impactful session."

-Convercent 
Collapse rave reviews

Bozoma Saint John Behind The Urgent Life, her Legacy, and a Carpe Diem Attitude | Rakuten - Get Sharable Link
Talks & Conversations with Bozoma Saint John
Expand all >

Author Talk: ‘The Urgent Life: My Story of Love, Loss, and Survival’

In this astonishing and uplifting talk inspired by her new memoir, BOZOMA SAINT JOHN takes audiences through the dizzying, numbing days of the initial grief when her husband died of cancer, and the courage which it sparked in her to live life in accordance with her deepest values. Saint John’s story ...

In this astonishing and uplifting talk inspired by her new memoir, BOZOMA SAINT JOHN takes audiences through the dizzying, numbing days of the initial grief when her husband died of cancer, and the courage which it sparked in her to live life in accordance with her deepest values. Saint John’s story is extraordinary, but her grief is not uncommon, and her courage is sure to touch any reader or listener who has loved, mourned and found a path through loss and grief, as well as anyone who's struggled to live life to its fullest.

A conversation with Badass Boz: leadership, creativity, and success for the future of business

Over the course of her awe-inspiring career, Netflix CMO BOZOMA SAINT JOHN has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With nearly two decades of experience at some of the most iconic and innovative companies worldwide—from being CMO of Endeavor- ...

Over the course of her awe-inspiring career, Netflix CMO BOZOMA SAINT JOHN has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With nearly two decades of experience at some of the most iconic and innovative companies worldwide—from being CMO of Endeavor- one of the world's largest talent representation agencies, to executing Beyoncé’s Emmy-winning Super Bowl performance while at Pepsi, to heading iTunes and Apple Music’s global consumer marketing efforts, to helping turn around Uber’s reputation as their first-ever Chief Brand Officer, to her current role as CMO of Netflix--  Bozoma has always combined her pop culture savvy, analytical consumer insights, and ability to predict the zeitgeist, to reach new, unprecedented heights. In this powerfully honest, informative, and empowering conversation, Bozoma shares lessons from her life and career, shedding illuminating insight on leading through times of disruption, the importance of having your fingers on the cultural pulse, and resiliency in the face of unpredictability. Weaving in her personal experience as a daughter of two Ghanaian immigrants, a mother, and one of the few women and people of color at the C-Level of not one, not two, but three Fortune 500 companies, Bozoma leaves audiences ready to boldly take on the future.

Understanding pop culture: anticipate what’s coming (and avoid being tone deaf)

Named to Fast Company’s “100 Most Creative People” and Fortune’s “Disruptors, Innovators & Stars,” Netflix CMO BOZOMA SAINT JOHN has used her pop culture intuition and uncanny ability to predict trends and understand what’s really happening beyond the world of C-Suite offices and analytical spre ...

Named to Fast Company’s “100 Most Creative People” and Fortune’s “Disruptors, Innovators & Stars,” Netflix CMO BOZOMA SAINT JOHN has used her pop culture intuition and uncanny ability to predict trends and understand what’s really happening beyond the world of C-Suite offices and analytical spreadsheets, to redefine the strategies of some of the most iconic and innovative companies worldwide. Prior to Netflix, Bozoma was the CMO of Endeavor, one of the largest entertainment representation companies on the world. From helping Pepsi resuscitate a failing Mountain Dew through an unlikely partnership in the world of Harlem streetball, to stealing the show at Apple’s keynote World Wide Developers Conference with a presentation that had Buzzfeed call her the "coolest person to ever go on stage at an Apple event," to bringing in a series of A-List celebrity partnerships to help a PR-beleaguered Uber redefine its relationship between drivers and riders, Bozoma understands the power of pop culture as a bridge to connect with consumers, tap into overlooked and misunderstood markets, and drive unprecedented success. In this fascinating and informative talk, Bozoma reveals the future of marketing and brand development, sharing actionable lessons on how to understand the current cultural moment, and redefine relationships with consumers and clients. With infamous—and viral-- marketing “misses” paralyzing marketers who fear being the next ones to make a mistake, Bozoma highlights how and why pop culture is the key to tone deaf avoidance and spot-on marketing success.  

Instagram  X 
(-)
Speaker News

Bozoma Saint John showcases creative mentorship, sparking innovation in new show On Brand with Jimmy Fallon

BOZOMA SAINT JOHN continues to blaze new trails in the marketing and media world!

This Fall, she joins host Jimmy Fallon as the creative leader on NBC’s newest primetime competition series, On Brand, a thrilling blend of Shark Tank and Project Runway. Forbes noted that Bozoma is a perfect Chief Marketing Officer of the show’s On Brand Agency because of her status as “a legendary marketing executive famous for pushing boundaries… who boasts an unmatched resumé of C-suite experience at the world’s top brands, including Uber, Pepsi, and Netflix.”

As the show’s resident marketing expert, Bozoma brings her signature brilliance to the screen, guiding contestants alongside Jimmy and other top industry names. With this exciting new role, Bozoma brings unmatched insight, energy, and inspiration to every stage. Now more than ever, she’s in the spotlight as the perfect speaker to energize your next event.

Watch Bozoma Saint John’s TED Talk >> 

Bozoma Saint John sees market gap and launches innovative haircare and wig brand with ‘a couple million’ of her own money 

Trailblazing, award-winning marketing executive BOZOMA SAINT JOHN launched Eve by Boz with “a couple million” of her own money after brilliantly recognizing a market gap: while touring a wig manufacturing hub in China, she saw that no company offered a variety of lace colors. “I’ve worked for enough big companies and got a lot of stock at a lot of places,” Saint John told Forbes. “It’s time to reinvest in myself, and that’s what I decided to do.” 

Invite Bozoma Saint John to your event for more brilliant insights into market innovation, consumer connections, and service-minded product development.  

Watch Bozoma Saint John’s TED Talk >> 

Iconic leader Bozoma Saint John’s new book, ‘The Urgent Life’, is a memoir of grief – and one woman's drive to thrive in the face of loss

When BOZOMA SAINT JOHN’s husband, Peter Saint John, died of cancer, she made one big decision: to live life with urgency. Saint John was no stranger to adversity, having fielded her father's disapproval of her marriage to Peter, navigated an interracial relationship, grieved a stillborn child – a process that led to her and Peter's separation – and navigated coparenting the daughter who she and Peter shared. When Peter knew his cancer was terminal, he gave Bozoma a short list of things to do: cancel the divorce, and call up their family and friends. 

In The Urgent Life: My Story of Love, Loss, and Survival, Bozoma takes readers through the dizzying, numbing days of that initial grief, and the courage which it sparked in her to live life in accordance with her deepest values. We witness Saint John's journey forward through this grief, as she navigates life as a single parent and builds a truly remarkable career. Saint John’s story is extraordinary, but her grief is not uncommon, and her courage is sure to touch any reader or listener who has loved, mourned and found a path through loss and grief, as well as anyone who's struggled to live life to its fullest.

Watch Bozoma Saint John’s keynote on the power of ‘now’ at OREA >>

Event Success Story: Bozoma Saint John made a major impact at Braze’s FORGE Event, earning rave reviews

Trailblazing and award-winning marketing executive BOZOMA SAINT JOHN joined customer engagement powerhouse Braze for their dynamic annual user conference and made a major impact. The annual event, FORGE, explores the intersection of humanity, technology, and creativity, and Boz’s revelatory insights perfectly celebrated the theme: “Start Anywhere. Go Everywhere.” Leveraging an unparalleled breadth and depth of experience, Boz shared insights from her remarkable success at NetflixPepsiAppleUber, and the Endeavor brands, generating excitement and leaving the captivated audience motivated to take their work to the next level. Connecting with 500 in-person and more than 3000 virtual attendees, including C-suite executives, growth marketers, and developers, the award-winning innovation expert offered profound yet actionable takeaways for maximizing high-performance engagement.

Following the event, the host raved: "Would you kindly pass along to Boz how much the Braze team and our FORGE audience of customers, prospects, and partners appreciated her lively and inspiring Fireside Chat with Astha Malik, CMO at Braze? We are also grateful that she shared her experience with her many followers. Thanks to you and all at Harry Walker and on Boz's team who helped make the magic happen.” Beyond her sought after events, Boz will published her highly anticipated memoir, The Urgent Life, which will be released in the Spring of 2023 by Penguin Books. Boz inspires groups such as Chief, Convercent, INBOUND, Adweek, SXSW, and Facebook Canada, who shared: “Bozoma was indeed magical – she crushed it today. Everyone LOVED her. Totally elevated the event for our customers!”

Watch Bozoma Saint John’s TED Talk >>

Award-winning innovator Bozoma Saint John helps leadership teams reinvent themselves, innovate, and dominate their markets

Innovation expert BOZOMA SAINT JOHN has earned a formidable reputation as a trailblazing brand and marketing executive and genuine change-agent in the space. Hailed as the "coolest person to ever go on stage at an Apple event,” by Buzzfeed, Boz brings unparalleled energy, transformative thinking, and innovative ideas to each engagement. For her remarkable success at Netflix, Pepsi, Apple, Uber, and the Endeavor brands, she has received countless accolades. Boz has been honored by the Ms. Foundation for Women at the 2022 Women of Vision Awards: The Future is Feminist and was tapped to host The Africa-America Institute’s (AAI) annual gala, which brings together many notable guests, including heads of state, diplomats, government officials, business and civil society leaders and scholars. At events, Boz is consistently praised: “Bozoma was indeed magical – she crushed it today. Everyone LOVED her. Totally elevated the event for our customers!” (Facebook)

The Hall of Fame inducted Marketing Executive has been featured on the cover of Adweek as “one of the most exciting personalities in advertising,” and consistently appears on prestigious lists ranging from The Hollywood Reporter’s “Women in Entertainment Power 100” to Fast Company’s and Ad Age’s “Most Creative People” to Ebony’s 100 Powerful Executives. Boz is also set to publish her highly anticipated memoir, The Urgent Life, which will be released in the Spring of 2023 by Penguin Books. From tactical insights into the narratives and communication want from businesses now to how leadership can deliver in an authentic way, Boz's insights leave audiences prepared to innovate.

Watch Bozoma Saint John’s conversation with Forbes >>

Bozoma Saint John Named Forbes #1 Most Influential CMO

BOZOMA SAINT JOHN has been named the #1 Most Influential CMO of 2021 by Forbes, recognized for her impact shaping brands and culture.

Forbes shared, Many chief marketing officers have personal brands that are often attached to the company they work for. Bozoma Saint John’s brand goes far beyond Netflix, where she became CMO a little more than a year ago. In her first year at the streaming giant, she’s led a wide range of creative campaigns." They also complimented her marketing experience at Endeavor, Uber, and Apple Music, as well as her classes at Harvard Business School about the power of authenticity. Forbes continued, Saint John has also been a leader on issues related to diversity and equality. Last summer, she worked with Glennon Doyle and dozens of other celebrities on a collaborative campaign called #sharethemicnow to amplify Black voices across a wide range of white women’s Instagram accounts.” Next, Saint John is publishing a memoir, The Urgent Life, about resilience and her bold outlook on life, shaped by difficult moments such as the loss of her husband to cancer."

Hailed as the "coolest person to ever go on stage at an Apple event,” by Buzzfeed, Boz brings unparalleled energy, transformative thinking, and innovative ideas to each engagement.

Case Study: Bozoma Saint John taught a “Badass Workshop” at Harvard Business School, sharing the secrets to her success

Netflix’s Former Chief Marketing Officer BOZOMA SAINT JOHN led a workshop called “Anatomy of a Badass” at Harvard Business School, speaking to MBA candidates to teach the secrets to her success. Harvard’s short intensive programs (SIP) generally have 50-60 participants, but around 300 students expressed interest in this one. Along with her experience as Netflix’s CMO, Saint John is the former CMO at Endeavor, Chief Brand Officer at Uber, and Marketing Executive for Apple Music and PepsiCo, giving her a wide range of experience as a trailblazing brand marketing executive that she shared with a new generation of business leaders. Saint John spoke on the tactical and pivotal marketing moves she made during her career by trusting her gut instincts, which she finds critical for her success. Professor Francesca Gino shared on social media after the sessions, “Loved today’s class. Among the many insights: Set your own expectations. Say it, by stating them outloud. Advocate for them. Share them with your pack so that they can speak about them outloud in rooms you are not in.”

(-)
Books by Bozoma Saint John
(-)
Press & Media
(-)
Ideas for the Meeting Planner
(-)
Biography

Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass.

Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.

In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.

Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.

In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.

As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.

All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.