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Faith Popcorn

  • World Famous Trend Forecaster
  • Bestselling Author

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The world’s premier Futurist Faith Popcorn has mesmerized audiences for decades and her Consultancy, BrainReserve, is responsible for adding incremental billions to  her clients’ C-suite portfolios. Her uncanny ability to identify and apply emerging cultural currents at least a decade out is the centerpiece of her legendary career.

Her presentations not only explore how our world will evolve but share category-specific implications that answer the uber question guiding her work: If you knew everything about tomorrow, what would you do differently today? She speaks on an array of provocative topics, including Corona-Cocooning: Our Post-Pandemic Future; The Future of Work; Wellness 2030; The Future of Masculinity, Child-Free by Choice, A Gender-Fluid Future, and The Rise of Plant Foods. 

Dubbed the “The Trend Oracle" by The New York Times and “The Nostradamus of Marketing” by Fortune, Faith has named and framed such sweeping societal movements as “Cocooning," “99 Lives,"  AtmosFear” and “Vigilante Consumer." During times of uncertainty or short-sighted decision-making, she has propelled global giants such as Allergan, Chipotle, Citigroup, Comcast, Constellation Brands, The Home Depot, Investec, Johnson & Johnson, Nike, PepsiCo, and Tyson. Her legendary leadership has led to double-digit market-share gains, time and time again with her ability to describe Tomorrow in great detail and astounding authority. 

She is a best-selling author of The Popcorn Report, which introduces the world to the practice of future-tracking; Clicking; EVEolution; Dictionary of the Future and the upcoming book The Popcorn Report, 2030. Faith is frequently interviewed and cited in the media by The New York Times, Time, Newsweek, Fortune, “The Today Show," “Face the Nation," and CNN as well as all the social channels. She has launched a podcast entitled Jolty which covers topics help us spot the trends as we live them.

 

Faith Popcorn headshot
Past Hosts Include:
  • SXSW
  • WSJ: The Future of Everything
  • The Beverage Forum
  • ANA (The Association of National Advertisers)
  • CECP (Chief Executives for Corporate Purpose)
  • Dubai's Arab Innovation Summit
  • Harvard Business School
  • Fordham University
  • NYU
  • Princeton
Rave Reviews About Faith Popcorn
“
Your expertise and insights into consumer trends set the tone for a powerful afternoon of programming for all those in attendance. Since returning I have heard nothing but rave reviews for your session and the day in general. Our bookstore manager noted that your books were one of the first to sell out!

”
More rave reviews

"“Thank you for taking us on a mind-bending journey toward the future….The hour felt like ten minutes and the team really enjoyed the experience!”"

-Johnson & Johnson

"“Their insights led to the successful launch of our female-focused initiatives.”"

-Nike

"The work of Faith Popcorn’s BrainReserve has been transformative as well: Michael Soileau, VP, Syndication & Competitive Strategy, Xfinity Consumer Services “We never could have achieved this success on our own."

-Allergan

"“Awesome is overused but that was… literally life defining. Utter respect for everything you’ve achieved and the mindset you engender. You have new disciples in the UK.”"

-SKY

"“You have opened a window for us, a unique keyhole view into 2030. A number of your Trends are allowing us to pressure test product and service concepts relevant to the Cocooning related use cases.”"

-Comcast

"A Faith Popcorn presentation is a transformational experience. Clients may arrive firmly planted in today and yesterday, but they emerge focused on the future, and certain it won't really be anything like the current moment. Ignore her at your own peril. She paints a living and provocative picture of the decade ahead, based on her research and insights. Then, she challenges and helps a team question themselves until you understand the implications. I commissioned her to work with me at Citi, where she and her team shared facts, figures and Future-Framed' the impact that women will have on our businesses. She is unique."

- Susan Avarde, Head of Global Brand, Citigroup

"I want to thank you for the contribution that you made. You helped empower women and your message was an excellent springboard to the introduction of our new Sense personal care line. "

-Dallin Larsen, USANA

"I think the overall reaction to Faith's speech was good. It was very thought-provoking! I spoke to one of the attendees who was in marketing before he joined Andersen Consulting, and he spoke very highly of Faith, and thought the presentation was outstanding. We deeply appreciate your efforts to work with us to develop an excellent presentation."

-Jennifer Benson, Andersen Consulting

"As you know, we face significant business challenges. Having you on our team, partnering with us – enhances our changes of success dramatically. Sharing your thoughts with a broader group of personnel expands your influence on where we are heading. Thank you for your fabulous presentation, and most of all for your thoughts on our business. "

-Jim Goldman, President Nabisco Tablespreads Company

"I have just seen the final evaluations from the AAAA annual meeting and wanted to confirm to you what you should have heard — you were a smash! Eighty percent of the respondents gave you an excellent rating - one of the highest scores we’ve ever seen."

-O. Burtch Drake, President and Chief Executive Officer American Association of Advertising Agencies

"Closing with your key note address helped to make it one of the most successful conferences we have ever had. The feedback from the clients and our own associates who attended your presentation was tremendous. You demonstrated a truly unique style of thought leadership that simply dazzled the audience. I was immensely impressed with the remarkable way in which you engaged us and stimulated our thinking around some of the new trends and ideas that you have forecast. We were engrossed as we pondered the questions you raised around everyday life issues that we, as business leaders and marketers, should absolutely have on our radar screen. "

-Constance M. Bentley, President, Consulting & Training Division Time Mirror Training Group

"Faith Popcorn's outstanding presentation was regarded as the highlight of the 'Berlin Resources Summit 2000' by the whole audience. "

-Wolfgang Schutt, INTEC GmbH

"Our client, Wessanen, was thrilled to have her speak at their general session. Her speech was energetic and articulate! All of the attendees remarked on how the subject matter fit in with what the company is trying to achieve in the near future. "

-Katie Kirchner, Program Manager, PGI

"You were brilliant! You are an amazing speaker, I was very entertained and I learned a lot. Your talk refueled me! "

-Elise Beth Kramer, International Spa Association
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Sizzle Reel - The Original Futurist | Faith Popcorn [1:30] - Get Sharable Link
Talks & Conversations with Faith Popcorn

Coronavirus Cocooning: What Will We Do Tomorrow

Welcome to 2030

The Radical Reinvention of Work

How to Think Like A Futurist

FutureView: How Trends and upended Truths are impacting innovation and our behaviors

Marketing to Cult Brands

The Future of Masculinity

Podcast  Facebook  Instagram  LinkedIn  X  YouTube 
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Books by Faith Popcorn
Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life

Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life

Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk

Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk

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Press & Media
Why are we obsessed with forecasting futurism? - Washington Post
Faith Popcorn, futurist, talks about the next decade - Technotopia Podcast
‘Robots Will Curate Our Best Futures’ - Forbes
What We Need Now: 3 Types of Cocooning - Psychology Today
World-renowned futurist on how the world will change after Covid-19 - Capetalk
The Radical Reinvention of Work: 5 Ferocious Leaps Forward - Faith Popcorn's Brain Reserve
Tomorrow’s Cult Brands: What Every Marketer Needs to Know - Faith Popcorn's Brain Reserve
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Biography

Faith Popcorn is the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the upcoming Popcorn Report 2020: A Leap of Faith.  She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974.  The New York Times has called her “The Trend Oracle,” Fortune named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert.  She has identified such sweeping societal movements as “Cocooning,”  “AtmosFear,” “Anchoring,”  “99 Lives,” “Icon Toppling” and “Vigilante Consumer.”

As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate.  She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Avon, Bayer, Calvert Group, Campbell's Soup, Citigroup, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.

With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning.  She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping.  Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter.  Her FutureView, which focuses on how trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, TIME, Newsweek, Fortune, The Today Show, Face the Nation, and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts.  

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