Robin Lewis
- Co-Author, The New Rules of Retail
- Founder and CEO, The Robin Report
- Consultant for the Retail and Consumer Products Industries
- The Fashion Group International
The New Rules of Retail: Competing in the World’s Toughest Marketplace
Driven by constantly evolving technology, globalization and a saturated marketplace, consumers now have total and instantaneous access to whatever they desire, thus creating an unprecedented level of consumer power and expectations.
The impact of these changes is so profound that all traditional strategic success factors—and the business models necessary to execute them—will become extinct.
Using profiles and case examples of industry giants, Lewis reveals why some retailers are tremendously successful at reaching today’s increasingly elusive and demanding consumer and explains the new mandate for retailers: neurological connectivity, preemptive distribution and value chain control.
