The New Rules of Retail: Competing in the World’s Toughest Marketplace
Driven by constantly evolving technology, globalization and a saturated marketplace, consumers now have total and instantaneous access to whatever they desire, thus creating an unprecedented level of consumer power and expectations.
The impact of these changes is so profound that all traditional strategic success factors—and the business models necessary to execute them—will become extinct.
Using profiles and case examples of industry giants, Lewis reveals why some retailers are tremendously successful at reaching today’s increasingly elusive and demanding consumer and explains the new mandate for retailers: neurological connectivity, preemptive distribution and value chain control.
Robin Lewis is the CEO of THE ROBIN REPORT, a knowledge-based, multi-media strategic report for C-level executives in the retail industry. He was the founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace, which provides clients with strategic information and consulting on all sectors of retailing worldwide. Prior to Goldman Sachs, he was Vice President and Executive Editor of Women's Wear Daily, where he originated and led Fairchild's Strategic Information Services and the WWD CEO Summit series. He has consulted for Kohl’s, Bloomingdale’s, JC Penney, Macy’s, Liz Claiborne, Estee Lauder, Ralph Lauren, Sara Lee, and financial firms such as Bear Stearns and The Carlyle Group.
Lewis is the co-author of The New Rules of Retail, published by Palgrave-McMillan in 2010, and is often quoted in various trade and consumer publications such as Women's Wear Daily, Time Magazine, Chicago Sun Times, New York Times, Wall Street Journal, Brand Week, and Advertising Age, as well as on CNBC and MSNBC.
He has served on the Board of Governors for the Fashion Institute of Technology and the Board of Directors for the Fashion Group International.