Brand and design expert, New York Times bestselling author, photographer, and founder Peter Arnell has built a reputation for creating groundbreaking, boundary-averse work for global brands. In 2026, he was named Chief Brand Architect for the United States of America by the federal government. He is the Founder, Chairman, and Chief Creative Officer of PETERARNELL, and the Founder and CEO of Intellectual Capital Investments. Arnell is known for transforming products, brands, and campaigns for the some of the world's most prestigious companies including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever, Fontainebleau and more. Arnell created the strategy brand concept and creative for Donna Karan New York and DKNY. He contributed and collaborated with Samsung on the introduction of the company a consumer-facing brand. He designed the global identity and packaging for the Pepsi brand and re-engineered the entire portfolio identity system and has served as Chief Innovation Officer for both Chrysler and The Home Depot. Arnell has been at the forefront of creating, building, and transforming brands, corporations, institutions, and communities for more than 40 years.

Arnell’s work as a photographer has been lauded by critics from Vogue, I-D Magazine, and other leading publications and has been exhibited at group and solo exhibitions around the world. He is the author of the New York Times bestseller Shift, which showcases four decades of branding and marketing experience. His work is also the subject of Peter Arnell: Projects 1980-2020, a two-volume book that celebrates over four decades of tireless innovation and an exceptionally diverse body of work. Arnell has also devoted significant energy to the non-profit space. Arnell’s unique interdisciplinary approach to brand uniting graphic arts, communications, photography, filmmaking, experience design, industrial design, product engineering, architecture and more to create holistic solutions that drive enduring brand value.