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Maddy Dychtwald

  • Author, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better and Cycles: How We Will Live, Work and Buy
  • Co-founder and Senior Vice President of Age Wave
  • Expert on Lifestyle Trends

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Author, speaker and Age Wave co-founder Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace and our lives.

A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society.  Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR.  She is also a popular contributor to The Huffington Post and ThirdAge.com.

 

Maddy Dychtwald headshot
Past Hosts Include:
  • International Foundation of Employee Benefit Plans
  • The Prudential Insurance Company
  • Craft Yarn Council of America
  • Missouri Credit Union System
  • Choice Hotels
  • Direct Marketing Association
  • Design Association
  • Harris Methodist Health Services
  • Coca-Cola USA
  • Medical Case Management Association
Rave Reviews About Maddy Dychtwald
“
Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion and knowledge that was both empowering and contagious. Through various channels and methods, including PowerPoint, video clips, statistics, personal stories and genuine conversation, Maddy truly engaged our female leaders. It is clear that Maddy not only understands the political, business and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future - and is ahead of the curve in recognizing them.

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More rave reviews

"Maddy captured our attention from the start! Her dynamic, information rich and provocative presentation effectively demonstrated that we are all riding a wave that has the potential to propel organizations and individuals to new, exciting ways of working and living -- or swamp us with uncertainty. Maddy’s excellent use of multimedia enabled us to hear and see the implications of this wave in our lives."

-Glaxo Smith Kline

"Your presentation was perfect! Your stories, insights and data painted a comprehensive picture of women and money in a very compelling way."

-Investor Protection Trust

"The best part of Maddy's presentation was the way she customized her material. She spoke directly to our industry. Everyone I talked to afterwards agreed that her presentation was a hit. "

-Cynthia Daste, Director of Marketing, Washington Wine Commission

"The response from our attendees was outstanding. As the dynamics of the market continue to change, Maddy's presentation becomes even that much more timely. "

-Jeffrey C. Goodrich, CFP, Vice-President, Marketing, SunAmerica Marketing, Inc.

"Maddy Kent Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities. "

-Gordon J. Sprague, Senior Vice President, AIM Distribution

"Maddy presented serious topics with style and humor. Her presentation, complete with video, was phenomenal. Kudos to her! "

-Debbie Claudin, Program Planner, Medical Case Management Association

"Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive."

-Nira Jang, USA Trends, Coca-Cola USA

"Maddy's presentation was excellent. I am sure it was very obvious how enthused the group was. She provided information that was needed, delivered in a superb fashion. "

- Pam Chevraux, Director of Community Affairs, Harris Methodist Health Services

"Maddy's presentation was not only informative and timely but also stimulating. Feedback from our members was excellent. "

-Pamela L. Donahoo, Executive Director, International Furnishings & Design Association

"This presentation has far"

-Suzette Shaw, Director, Program Development, Direct Marketing Association

"Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy's preparation and presentation style were excellent. "

-Jim Cooper, CHA, Vice President, Education & Training, Choice Hotels

"Our participants loved your program. I especially appreciated your efforts in researching credit unions and tailoring your presentation to our needs. We noticed the extra efforts, and so did the audience. "

-Darrell Bahr, Vice President, Communications & Education, Missouri Credit Union System

"Your presentation was great. To get people laughing and interacting at 8 a.m. is really special. "

-David Blumenthal, Chairman, Craft Yarn Council of America

"Maddy's delivery was lively, informative and entertaining, and her remarks hit a bullseye...extremely relevant to our current marketing efforts. Excellent. "

-Mary B. Petersen, JD, CLU, ChFC, Director, Marketing, The Prudential Insurance Company

"Ms. Dychtwald is a very dynamic speaker with exceptionally good presentation skills. Her multi-media presentation was action-packed and highly entertaining. It was obviously based on her sound knowledge and extensive research"

-Sally M. Natchek, CEBS, Director of Research and Development, Educational Programs, International Foundation of Employee Benefit Plans

"Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received."

-Retail Advertising & Marketing Association
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Keynote - When I'm 65 | IPT Forum [1:06:45] - Get Sharable Link
Talks & Conversations with Maddy Dychtwald
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Ageless Aging: Boosting Healthspan, Brainspan, and Well-being at Every Age

OVERVIEW In a world where we’re living and working longer than ever before, personal well-being isn’t a luxury—it’s a strategic advantage. In this inspiring, science-backed keynote, Maddy Dychtwald—national bestselling author of Ageless Aging (Mayo Clinic Press) and co-founder of Age Wave—reveals ho ...

OVERVIEW

In a world where we’re living and working longer than ever before, personal well-being isn’t a luxury—it’s a strategic advantage. In this inspiring, science-backed keynote, Maddy Dychtwald—national bestselling author of Ageless Aging (Mayo Clinic Press) and co-founder of Age Wave—reveals how increasing healthspan (how long we live healthy) and brainspan (how long we stay mentally sharp) can unlock greater well-being, resilience, focus, and fulfillment and even performance at every life stage.

Drawing on proprietary research and nearly 100 interviews with cutting-edge experts in longevity, neuroscience, and lifestyle medicine, Maddy shares a practical blueprint for living with more energy, clarity, and purpose—at work and beyond.

Key Takeaways:

  • The new science of longevity: how boosting healthspan and brainspan is reshaping how we age, live, and work
  • Evidence-based wellness strategies and action tools to improve mental clarity, emotional resilience, and physical vitality
  • The emerging role of purpose and connection as powerful drivers of well-being and extended health
  • How individuals and organizations can proactively support lifelong wellness—not just for performance, but for life satisfaction

The Bottom Line:
This keynote provides a powerful wake-up call—and an actionable roadmap—for building a future where wellness fuels performance, longevity enhances leadership, and aging becomes a path to greater vitality, not decline.

The New Rules of Retirement: What Today’s Clients Really Want—and Need

OVERVIEW Retirement isn’t what it used to be—and it never will be again.  Driven by increased longevity, financial uncertainty, and generational shifts in values and expectations, the entire concept of retirement is being redefined. For financial professionals, this transformation presents both a ch ...

OVERVIEW

Retirement isn’t what it used to be—and it never will be again. 

Driven by increased longevity, financial uncertainty, and generational shifts in values and expectations, the entire concept of retirement is being redefined. For financial professionals, this transformation presents both a challenge and a once-in-a-generation opportunity to lead. 

In this eye-opening keynote, Maddy Dychtwald—national bestselling author and co-founder of Age Wave—reveals the latest insights from cutting-edge research on how retirement is changing: its timing, funding, and purpose. With an emphasis on practical application and strategic foresight, Maddy shows how forward-thinking financial professionals can build deeper trust, deliver greater value, and help clients navigate this new chapter with confidence. 

What Your Audience Will Learn: 

  • Why financial peace of mind has overtaken wealth accumulation as the #1 retirement priority—and how to help clients achieve it 
  • What’s keeping pre-retirees and retirees up at night—and how to turn anxiety into action 
  • How generational generosity is reshaping family wealth planning and creating hidden risks – and how to avoid them 
  • Why caregiving is a growing financial disruptor—and how to prepare clients for it 
  • The untapped power of purpose in retirement—and how to integrate it into planning conversations 

The Bottom Line: 

Retirement is no longer a wind-down—it’s a reinvention.  
Financial professionals who grasp the new rules will deepen relationships, future-proof their value, stand out in a competitive landscape, and recharge their business. Those who don’t could be left behind.  

The $Multi-Trillion Opportunity Hiding in Plain Sight

OVERVIEW The 50+ market is the next big thing—and most brands are still missing it.  Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. E ...

OVERVIEW

The 50+ market is the next big thing—and most brands are still missing it. 

Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. Especially women, who control the lion’s share of household wealth and influence. 

Yet most businesses are still chasing youth, ignoring the fastest-growing, most financially powerful consumer segment in the country. 

In this high-energy, insight-rich keynote, Maddy Dychtwald—bestselling author of Ageless Aging and co-founder of Age Wave—unveils why the longevity revolution is a game-changer for businesses you can’t afford to ignore. Drawing on cutting-edge research and real-world successful brand strategies, Maddy will shift your lens—and inspire new strategies. 

What your audience will walk away with: 

  • The shifting consumer behaviors and values redefining aging—and why it matters to every industry • Why women 50+ are the most influential—and overlooked—trendsetters in today’s marketplace 
    • What longer lives mean for loyalty, brand strategy, and customer experience 
    • Cautionary tales and smart moves from brands already engaging this powerful demo 
    • Clear, actionable, data-driven strategies to future-proof your growth  

The Bottom line: 
This isn’t just a niche. It’s a wide-open, multi-trillion-dollar opportunity—and the brands that serve its needs and dreams will win big.

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Books by Maddy Dychtwald
Influence: How Women's Soaring Economic Power Will Transform Our World for the Better

Influence: How Women's Soaring Economic Power Will Transform Our World for the Better

Cycles: How We Will Live, Work and Buy

Cycles: How We Will Live, Work and Buy

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Press & Media
The One Word I’d Like To Tell My Younger Self - The Wall Street Journal
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Biography

 

Maddy Dychtwald is an internationally recognized author, entrepreneur, business advisor, and thought leader on the age wave—and how longevity and the ascent of women are transforming the marketplace, the workplace, the retirement scape, and how we do business. Since co-founding Age Wave more than 30 years ago, Maddy and her team have worked with more than half of the Fortune 500 in industries ranging from pharmaceuticals and medical technology to financial services and marketing.

Maddy has led numerous studies on the subject of women and money, including “Women and Financial Wellness: Beyond the Bottom Line” for Bank of America Merrill Lynch, “The Allianz Women, Money, and Power Study,” and “A New Era of Women and Financial Planning” for LPL. In addition, she has been deeply involved in research on a variety of aspects of longevity, retirement, and the age wave.

Maddy is a member of the Wall Street Journal’s Expert Panel on Retirement in which she had the top wealth-management expert post for 2017 based on reader traffic. She is the author of three books, Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better; Cycles: How We Will Live, Work, and Buy, and Gideon’s Dream: A Tale of New Beginnings. She is also regularly featured in prominent national media, including Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC, and NPR.

She is one of the founders of the nonprofit Women Against Alzheimer’s and serves as a board member of the BrightFocus Foundation, a non-profit that funds research to eradicate diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Braintrust gearing up to globally crowdsource innovative solutions to end Alzheimer’s disease.

Maddy is passionate not just about longevity as a demographic phenomenon, but also about living a long life with good health, vitality, financial wellness, and purpose. She is personally focused on fitness, eating well, meditation, and traveling the world with her family.

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