Seth Godin

Known for his motivational talks and his popularity with audiences, Seth Godin shares his insights on what he calls 'the Lizard Brain' and what we can do to shut it out in his creative innovation keynote.

In his talk, the bestselling author and entrepreneur explains to the audience that the hardest part of an idea, a startup, a new strategy or a business proposal is the getting started part of the equation. Godin stresses in his creative innovation keynote that coming up with simple ideas is not the hard part, but really embracing them and making sure that they are finished is. The entrepreneur knows how hard it is to share projects or ideas with the world; however, he thinks getting over these doubts -- which come out for our 'lizard brain' -- is the most important part because that “thrash at the beginning” is normal, we just need to keep going.

This mindset keynote by Seth Godin seeks to establish a winning mindset for success within in business and life. He shares his tips with real world examples to further heighten the value of each.

Seth starts his keynote by stating how individuals need to change their mindset to a positive one. Nobody will remember or want to work with someone who is just mediocre. If one strives to be the best they can be with a positive attitude, they will not need to market themselves. He explains that it's incredibly hard to force yourself out there with advertising. By offering a memorable service your advertising will be taken care of with word of mouth.

He finishes his mindset keynote with a powerful analogy. To address the thought of staying hungry after becoming successful, he answers that life is like a ski hill. You don't quit when you reach the bottom, but instead ride it until the sun goes down.

American entrepreneur, author and marketing guru Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product. Seth Godin explores the limitations placed on an idea, no matter how brilliant, when it does not have reach.

Using several real-world examples, Seth Godin describes the importance of getting people to care about a product through marketing as it is not always about the product itself or the patent or its uses, but its cultural relevance. Seth Godin defines the era we live in as a century of idea diffusion, in which there are too many options and too little time, which is why getting attention through effective marketing can make bad or bizarre ideas more successful than boring ones.