Kendra Bracken-Ferguson is an internationally acclaimed thought leader. In demand for her strategic vision and attention to brands that want to grow to scale quickly and sustainably, she is a sought after speaker and c- suite/board advising powerhouse.

Kendra's ecosystem of leadership is rooted in her global conglomerate BrainTrust where she is the Founder, CEO and General Partner.

BrainTrust is an award-winning, global force created by Kendra in 2015. It was the first of her suite of BrainTrust enterprises leading to her founding BrainTrust Founders Studio in 2021, now the largest membership-based platform designed for diverse founders of beauty and wellness companies that has not only changed the face of beauty but also empowered overlooked business owners to enter the room and sit at the tables of capital and wealth generation.

She also is a General Partner in the adjacent BrainTrust Fund I, dedicated to investing in breakthrough beauty and wellness brands. A transformative brand builder, Kendra is the secret ingredient in guiding and monetizing more than 200 influencer-driven brands that have collectively generated more than $100MM in revenue. Kendra has created and launched seven brands in partnership with celebrities and influencers. Among her firsts, Kendra has the distinction of one of the first 100 Black women ever to have raised more than $1MM in investment for her first company.

Not only has she innovated and partnered into the worlds of celebrity and influence, she has also been early to the power of technology to open new gates of opportunity as the youngest Vice President at Fleisham-Hillard New York, the first Director of Digital Media at Ralph Lauren and the first Chief Digital Officer at CAA-GBG (Creative Artists Agency - Global Brand Groups) when her company was acquired.

She also developed Influencer Data Mapping™, a proprietary advertising marketing solution to drive ROI (return on influence).

Kendra hosts Business of the Beat podcast that sheds light on the business of beauty through the eyes of BIPOC founders, senior executives, influencers, and operators who are in the process of starting, growing, and scaling their businesses. With a focus on empowering and inspiring diverse leaders in the beauty and wellness industry, this podcast features over 170 episodes, and season four is now underway. Each episode uncovers key takeaways and behind-the-scenes stories of entrepreneurs, highlighting the beauty of their success.

Kendra’s first book, The Beauty of Success: Start, Grow and Accelerate Your Brand was released on February 13, 2024 and was named the #1 New Release in Business Entrepreneurship on Amazon.

As much as she does, she also gives. A noted philanthropist, mentor and advisor, Kendra has received numerous awards and has an endowment at her alma mater, Purdue University for a female student of need in the School of Liberal Arts.