Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success - whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.

Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.

In this entertaining, enlightening and informative presentation, "StoryMan" Peter Guber shares his methodology of how to employ the power of the oral story to:

• Sell more products/services
• Lead more persuasively
• Manage more effectively
• Inspire greater creativity
• Foster deeper collaboration
• Rebrand your product or company
• Communicate change
• Generate viral advocacy for your vision or mission
• Overcome resistance 

Be warned....in uncertain times, if leaders don't have a story that gives focus to their resources and resourcefulness, someone else will write their future - and it won't turn out well!

In this compelling, transformative keynote, "StoryMan" Peter Guber empowers, enlightens and exhorts leaders to tap into their innate story telling ability and to use this skill to persuade others to act toward common goals. Often misperceived as lacking power, many leaders avoid story, employing instead soulless information, data, and PowerPoint bullets to motivate their listeners. Yet, when the chips are down, as they are in tumultuous times, it's the emotional power that counts.

This explains the magic of great leaders like Steve Jobs, Bill Clinton and Nelson Mandela who communicate through story. They connect to their listeners emotionally through purposeful story telling, impassioning them to viral market their stories as if they were their own.

During this no holds-barred experience, Guber shares his methodology of how to use story to overcome the three navigation stakes challenging all leaders during trying times:

• Fear
• Uncertainty
• Change

And how to employ the power of story to catalyze:

• Unity among disparate "tribes"
• Resiliency during negativity
• Perspiration into inspiration