Faith Popcorn

  • World Famous Trend Forecaster
  • Bestselling Author


The world’s premier Futurist Faith Popcorn has mesmerized audiences for decades and her Consultancy, BrainReserve, is responsible for adding incremental billions to  her clients’ C-suite portfolios. Her uncanny ability to identify and apply emerging cultural currents at least a decade out is the centerpiece of her legendary career.

Her presentations not only explore how our world will evolve but share category-specific implications that answer the uber question guiding her work: If you knew everything about tomorrow, what would you do differently today? She speaks on an array of provocative topics, including Corona-Cocooning: Our Post-Pandemic Future; The Future of Work; Wellness 2030; The Future of Masculinity, Child-Free by Choice, A Gender-Fluid Future, and The Rise of Plant Foods. 

Dubbed the “The Trend Oracle" by The New York Times and “The Nostradamus of Marketing” by Fortune, Faith has named and framed such sweeping societal movements as “Cocooning," “99 Lives,"  AtmosFear” and “Vigilante Consumer." During times of uncertainty or short-sighted decision-making, she has propelled global giants such as Allergan, Chipotle, Citigroup, Comcast, Constellation Brands, The Home Depot, Investec, Johnson & Johnson, Nike, PepsiCo, and Tyson. Her legendary leadership has led to double-digit market-share gains, time and time again with her ability to describe Tomorrow in great detail and astounding authority. 

She is a best-selling author of The Popcorn Report, which introduces the world to the practice of future-tracking; Clicking; EVEolution; Dictionary of the Future and the upcoming book The Popcorn Report, 2030. Faith is frequently interviewed and cited in the media by The New York Times, Time, Newsweek, Fortune, “The Today Show," “Face the Nation," and CNN as well as all the social channels. She has launched a podcast entitled Jolty which covers topics help us spot the trends as we live them.

 

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Rave Reviews About Faith Popcorn
Your expertise and insights into consumer trends set the tone for a powerful afternoon of programming for all those in attendance. Since returning I have heard nothing but rave reviews for your session and the day in general. Our bookstore manager noted that your books were one of the first to sell out!

A Sample of the Groups That Have Hosted Faith Popcorn
  • Johnson & Johnson
  • Nike
  • Allergan
  • SKY
  • Comcast
  • Vision Care & Diabetes, Johnson and Johnson
  • Princeton
  • NYU
  • Fordham University
  • Harvard Business School
Virtual Discussion - Where's My Blankie | Jolty Futurism Podcast [33:01] - Get Sharable Link
Explore Faith Popcorn's Talks

Coronavirus Cocooning: What Will We Do Tomorrow

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Welcome to 2030

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The Radical Reinvention of Work

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How to Think Like A Futurist

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FutureView: How Trends and upended Truths are impacting innovation and our behaviors

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Marketing to Cult Brands

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The Future of Masculinity

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Learn more about Faith Popcorn
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Biography

Faith Popcorn is the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the upcoming Popcorn Report 2020: A Leap of Faith.  She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974.  The New York Times has called her “The Trend Oracle,” Fortune named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert.  She has identified such sweeping societal movements as “Cocooning,”  “AtmosFear,” “Anchoring,”  “99 Lives,” “Icon Toppling” and “Vigilante Consumer.”

As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate.  She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Avon, Bayer, Calvert Group, Campbell's Soup, Citigroup, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.

With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning.  She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping.  Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter.  Her FutureView, which focuses on how trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, TIME, Newsweek, Fortune, The Today Show, Face the Nation, and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts.