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The Power of Building Your Personal Brand
Inspired by her popular TEDx Times Square Talk, award-winning marketing executive Aliza Licht illuminates how to strike a winning balance in today’s increasingly saturated world. As social media blurs the lines between personal and professional, Licht’s motivational message is one of authenticity: the most important thing you can have is a sense of self.
Leave Your Mark: Advice from a Top Mentor
Marketing executive Aliza Licht is the author of Leave Your Mark, which has ranked as one of the “100 Best Career Development Books of All Time” every year since publication. Licht, whom the New York Times called one of “America’s Next Top Mentors,” shares empowering takeaways and unparalleled advice in this impactful and motivational talk.
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Aliza Licht is the Founder and President of LEAVE YOUR MARK, a multimedia brand that focuses on professional and personal brand marketing and development. With the backing of over two decades in brand marketing, communications, and digital strategy in the fashion industry, Licht uses her expertise as an author, podcaster, speaker, and members-only community career coach to mentor people on how to shape and amplify their personal brands to drive success. She selectively consults with brand clients as well.
Her first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media was published in 2015 by Grand Central Publishing and ranked in the Book Authority's "100 Best Career Development Books of All Time" every year. It was translated into multiple languages and is required reading for many communications majors in U.S. universities across the country. Her upcoming book on personal branding will be published in Spring 2023 by Union Square & Co., a division of Barnes & Noble.
Named as one of America's Next Top Mentors by The New York Times, and one of the Top 20 most innovative career coaches by Business Insider, Aliza speaks about the importance of personal branding in a world where personal and professional lines are blurred, and the most important thing you can have is a strong sense of self.
Licht is formerly known as DKNY PR GIRL, the award-winning social media personality she created and was the voice of. As one of the pioneers in digital in the fashion industry and an early example of a fashion influencer, DKNY PR GIRL cultivated over 1.5 million fans worldwide. Licht is often covered by the media and also contributes as a writer. Notable coverage includes The New York Times', "PR Girl Revealed as PR Executive," and WSJ's "Do You Have E-Charisma on Zoom? Here's How to Get It," Time's "Six Women Who Rule the Fashion World," and New York Daily News's "Top 50 Most Powerful Women in New York." She is a frequent keynote speaker and sits on several industry boards.
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