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Leveraging Your Personal Brand to Drive Career Success
Award-winning marketer and global career mentor, Aliza Licht, doesn't want you to bring your whole self to work; she wants you to bring the right parts. In this empowering talk, Licht explains that now, more than ever, how your personal brand shows up professionally can influence the opportunities presented to you or handed to someone else. Because it's not just about your abilities, it's also about who you are, who you know, and their perception of you. From entry-level assistants to C-suite executives and everyone in between, audiences will gain a crash course in establishing an effective personal brand at work and learn why providing value to the people around them will yield the greatest success. Licht will leave the audience forgetting about Quiet Quitting and motivated to level up.
Wielding Influence: The Power of Being On Brand
As social media blurs the lines between personal and professional, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it's a requirement. Inspired by her popular TEDx Talk and her new book, On Brand, award-winning marketer Aliza Licht shares how she built a passionate fan base around authentic storytelling as the former anonymous social media personality DKNY PR GIRL. But when she left her 17-year career in the fashion industry and millions of followers, she had no choice but to rediscover what’s on brand for herself. In this illuminating and personal talk, Licht shares how she leveraged her experience as a communications expert to rebrand herself and build a multimedia brand and consultancy. With practical and easily employed takeaways, audiences will learn how to stand out in today's increasingly saturated world. Licht's motivational message will leave audiences understanding why a strong personal brand sets you apart from the pack and secures your professional longevity— because what you do today may not be what you do tomorrow.
Leave Your Mark: Advice from a Top Mentor
Named one of "America's Next Top Mentors" by the New York Times, Aliza Licht is also the author of Leave Your Mark. Ranking as one of the "100 Best Career Development Books of All Time" every year since publication, the book has been called a career mentorship for young professionals. In this energetic talk, Licht teaches how to land your dream job and kill it in your career. Perfect for aspiring professionals, Licht's empowering takeaways and unparalleled advice will leave listeners equipped with how to crush their career journeys. Licht educates on how work works with a dynamic and personal approach to mentorship. Through personal anecdotes and tactical learnings, Licht's storytelling is like The Devil Wears Prada meets advice.
Aliza Licht is the Founder and President of LEAVE YOUR MARK, a multimedia brand that focuses on professional and personal brand marketing and development. With the backing of over two decades in brand marketing, communications, and digital strategy in the fashion industry, Licht uses her expertise as an author, podcaster, speaker, and members-only community career coach to mentor people on how to shape and amplify their personal brands to drive success. She selectively consults with brand clients as well.
Her first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media was published in 2015 by Grand Central Publishing and ranked in the Book Authority's "100 Best Career Development Books of All Time" every year. It was translated into multiple languages and is required reading for many communications majors in U.S. universities across the country. Her upcoming book on personal branding will be published in Spring 2023 by Union Square & Co., a division of Barnes & Noble.
Named as one of America's Next Top Mentors by The New York Times, and one of the Top 20 most innovative career coaches by Business Insider, Aliza speaks about the importance of personal branding in a world where personal and professional lines are blurred, and the most important thing you can have is a strong sense of self.
Licht is formerly known as DKNY PR GIRL, the award-winning social media personality she created and was the voice of. As one of the pioneers in digital in the fashion industry and an early example of a fashion influencer, DKNY PR GIRL cultivated over 1.5 million fans worldwide. Licht is often covered by the media and also contributes as a writer. Notable coverage includes The New York Times', "PR Girl Revealed as PR Executive," and WSJ's "Do You Have E-Charisma on Zoom? Here's How to Get It," Time's "Six Women Who Rule the Fashion World," and New York Daily News's "Top 50 Most Powerful Women in New York." She is a frequent keynote speaker and sits on several industry boards.
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