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Establishing Your Personal Brand at Work to Drive Success
In this motivating talk, award-winning marketer and global career mentor Aliza Licht explains that now, more than ever, how you show up in person, over email, and on social media communicates your personal brand and can influence the opportunities presented to you or handed to someone else. From entry-level assistants to C-suite executives and everyone in between, audiences will gain a crash course in establishing an effective personal brand at work and beyond. They will learn why shaping their narrative and providing value to those around them will yield the greatest success. Licht will leave the audience inspired to level up.
In this talk, audiences will learn:
- The power of a strong personal brand and how to analyze the state of yours
- Effective exercises on how to uncover what you want to be known for and why consistency and repetition are the secrets to personal branding success
- How to bridge the gap between what you think about yourself and how people perceive you
- The Do’s and Don’ts of integrating your personal brand in the office
- How to earn social capital, build authentic relationships, and grow your network
- How to use social media as a compliment to a corporate career
Wielding Influence: How to Leverage Social Media to Promote Anything
Inspired by her popular TEDx Talk and her new book, On Brand, award-winning marketer Aliza Licht shares her social media expertise for businesses and individuals, starting with how she built a passionate fan base as the former anonymous social media personality DKNY PR GIRL. But when she left her 17-year career in the fashion industry and millions of followers, she had no choice but to rediscover what’s on brand for herself. In this illuminating and personal talk, Licht shares how she leveraged her experience as a communications expert to rebrand herself and build a multimedia brand and consultancy. With practical and easily employed tactics, audiences will learn how to stand out in today's increasingly saturated world. Licht's motivational message will leave audiences understanding how to use social media to promote anything.
In this talk, audiences will learn:
- Insider secrets on how Aliza built an engaged community of over 1.5 million followers
- Practical tips for understanding the current digital landscape and how to ideate a social media strategy from scratch today or level up an existing one
- Easy to employ tactics for founders, aspiring thought leaders, and businesses on social media best practices and content strategy
- How to manage their reputation, understand the media landscape, and make sure they don’t get canceled
Leave Your Mark: Advice from a Top Mentor
Named one of "America's Next Top Mentors" by the New York Times, Aliza Licht is also the author of Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. Ranking as one of the "100 Best Career Development Books of All Time" every year since publication, the book has been called a career mentorship. In this energetic talk, Licht teaches how to land your dream job and kill it in your career. Perfect for aspiring professionals, Licht's empowering takeaways and unparalleled advice will leave listeners equipped with how to crush their career journeys. Licht educates on how work works with a dynamic and personal approach to mentorship. Through personal anecdotes and tactical learnings, Licht's storytelling is like The Devil Wears Prada meets advice.
In this talk, audiences will learn:
Aliza Licht in the News
Award-winning marketer, bestselling author, podcaster, personal branding expert, and global mentor ALIZA LICHT offers speaks to the importance of shaping your narrative. Business Insider named Licht one of the “Top 20 Most Innovative Career Coaches.” In a world where personal and professional lines are blurred, Licht offers a comprehensive roadmap to building your personal brand online, in real life, and at work.
Here’s what she’s posting:
8.04.2023 Shaping Your Narrative | Bloomberg Businessweek Podcast
5.21.2023 The Time has Come to End Pandemic-Era Oversharing at Work | New York Post
5.15.2023 Building Social Capital When You Work Remotely | Harvard Business Review
4.16.2023 You Need to Establish a Personal Brand to Succeed in the Workplace of Tomorrow – Here's How | Fast Company
Aliza Licht’s new book ‘On Brand’ is the #1 New Release in Job Hunting and Career Guides, offering compelling advice for career success
Bestselling author and award-winning marketer ALIZA LICHT has just released her latest book, On Brand – part career book, part personal growth guide that helps answer the question: What’s on brand for you? Hailed as the ideal book for anyone seeking personal development to help them level up, pivot professionally, or feel supported through a transition, Licht’s book is receiving major accolades, from Fast Company to Forbes, and the personal branding expert has appeared on Good Morning America and numerous podcasts.
Licht shares best practices for people at every level –the new graduate seeking their first job, the middle manager looking to level up, the entrepreneur building from scratch, and the executive who wants to become more notable. In demand as a motivational speaker, Licht’s previous hosts include LinkedIn, SXSW, Bloomingdales, Facebook, UCLA, Salesforce, and many more.
Watch Aliza Licht talk about her latest book on GMA >>
Watch Aliza Licht’s TEDx Talk “The Power of Being Real” >>
Aliza Licht is the Founder and President of LEAVE YOUR MARK, a multimedia brand that focuses on professional and personal brand marketing and development. With the backing of over two decades in brand marketing, communications, and digital strategy in the fashion industry, Licht uses her expertise as an author, podcaster, speaker, and members-only community career coach to mentor people on how to shape and amplify their personal brands to drive success. She selectively consults with brand clients as well.
Her first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media was published in 2015 by Grand Central Publishing and ranked in the Book Authority's "100 Best Career Development Books of All Time" every year. It was translated into multiple languages and is required reading for many communications majors in U.S. universities across the country. Her upcoming book on personal branding will be published in Spring 2023 by Union Square & Co., a division of Barnes & Noble.
Named as one of America's Next Top Mentors by The New York Times, and one of the Top 20 most innovative career coaches by Business Insider, Aliza speaks about the importance of personal branding in a world where personal and professional lines are blurred, and the most important thing you can have is a strong sense of self.
Licht is formerly known as DKNY PR GIRL, the award-winning social media personality she created and was the voice of. As one of the pioneers in digital in the fashion industry and an early example of a fashion influencer, DKNY PR GIRL cultivated over 1.5 million fans worldwide. Licht is often covered by the media and also contributes as a writer. Notable coverage includes The New York Times', "PR Girl Revealed as PR Executive," and WSJ's "Do You Have E-Charisma on Zoom? Here's How to Get It," Time's "Six Women Who Rule the Fashion World," and New York Daily News's "Top 50 Most Powerful Women in New York." She is a frequent keynote speaker and sits on several industry boards.
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