Abigail Posner

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  • Head of Strategy, Google's Brand Unit
  • Thought Leader on Culture, Creativity and the Internet

Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing.  Her quest is to spark novel thinking and lead people to take action.  Abigail is the the Head of Strategy at the Brand Unit, Google’s creative think tank for agencies and brands. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. She has spent her life catalyzing change and ensuring impact.

 

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Rave Reviews About Abigail Posner
I was fortunate enough to attend the DMAI Convention in Minneapolis recently and I was even more fortunate to have the privilege of listening to you speak. I found your presentation so inspirational and valuable. I love seeing strong women in leadership roles so that was very inspiring and the content of your presentation was absolute gold. I took so many notes and I feel I can take a lot of your words about creativity back and use it within my role.

A Sample of the Groups That Have Hosted Abigail Posner
  • Oslo Business Forum
  • Tourism Tropical North Queensland
Tech and our deep human needs | Calcalist Mind the Tech conference [21:14] - Get Sharable Link
Tech and our deep human needs | Calcalist Mind the Tech conference [21:14]
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Humanizing Digital | CDX Forum [ 28:41]
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Cracking Creativity: Re-engaging Our Innate Creativity | AICPA [full 51:25]
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Innovative Thinking & Creating for a Better World
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NRF 2017- Social and the Art of the Influencer
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Abigail Posner - Head of Strategic Planning at Google’s Creative Think Tank for Agencies and Brands
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Strategizing in the Digital Age | GPRS [1:22:39]
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Explore Abigail Posner's Talks
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Cracking Creativity: Re-Engaging Our Innate Creativity for Greater Productivity & Growth

You can be creative too. Yes, you. Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, we can learn how to tap our innate sense of creativity, and yield a profound difference in our professional and personal lives. ...

You can be creative too. Yes, you. Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, we can learn how to tap our innate sense of creativity, and yield a profound difference in our professional and personal lives.

Finding Deep Meaning Behind Your Daily Lives and Why it Matters

What if the minutiae of our daily lives was actually the secret to some of life's biggest questions: Who we are, why we're here, what's it all for? In this series of explorations, we'll see how looking at life through the lens of the little things can not only solve big problems but yield more power ...

What if the minutiae of our daily lives was actually the secret to some of life's biggest questions: Who we are, why we're here, what's it all for? In this series of explorations, we'll see how looking at life through the lens of the little things can not only solve big problems but yield more powerful connections with our clients, family, friends, and ultimately ourselves. 

Making Sense of Nonsense - A Source of New Ideas and Opportunities from the Least Likely Places

What if I told you that silly memes, beauty pageants, frozen snack foods, and reality shows were the key to unlocking your untapped brilliance, experiencing greater joy, beauty and meaning in life? Hard to believe right? Learn how things considered far from masterpieces can actually bring us closer ...

What if I told you that silly memes, beauty pageants, frozen snack foods, and reality shows were the key to unlocking your untapped brilliance, experiencing greater joy, beauty and meaning in life? Hard to believe right? Learn how things considered far from masterpieces can actually bring us closer to our authentic selves. 

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<p>Abigail Posner reveals the human side of tech at major industry conference</p>

Abigail Posner reveals the human side of tech at major industry conference

Google executive ABIGAIL POSNER was sought-out to deliver a keynote for hundreds of business leaders, entrepreneurs, VC fund managers, and startup CEOs at Calcalist’s sold-out Mind the Tech Conference. The Head of Strategic Planning at Google, Posner brings a fresh and cutting-edge perspective to technological innovation, branding and marketing. Frequently in-demand for shedding light on the latest advances at the intersection of customer engagement, marketing, and tech, Posner recently made headlines in Forbes for revealing the future of marketing communications and virtual reality (VR) storytelling and how to convert human insights into effective creative efforts. At Mind the Tech, Posner shared how technology enables people to express their deep-seated needs and desires, and how effective brands and companies are able to tap into this. Diving into the digital space like an anthropologist, Posner decodes people’s deeper relationships with social media and their technological devices, providing content creators and businesses with a new lens and effective tools for reaching their target audience. Her keynote generated praise on Twitter, such as: “Amazing presentation and delivery. True #inspiration,” and “Amazing talk by @aposner at #MindtheTech conference. Delivered flawlessly and in such inspiring way. I laughed, I got inspired and even cried a little.

Watch Abigail Posner's keynote from Mind the Tech >>
<p>Want a speaker who's presentation will have your event trending during and after the talk? Meet Abigail Posner...</p>

Want a speaker who's presentation will have your event trending during and after the talk? Meet Abigail Posner...

Head of Strategic Planning at Google’s Creative Think Tank for Agencies and Brands ABIGAIL POSNER hits a home run again as her presentation made the Destination Marketing Association International Conference a trending topic within 10 min of her talk. The event brought together 1,300  attendees comprised of CEO/COO to entry level, in the focus areas of Sales, Marketing/PR, Finance/Admin, Membership, and Visitor Services. Her message was being enthusiastically shared by the audience during and after the event. An attendee from Tourism Tropical North Queensland wrote: "I found your presentation so inspirational and valuable. I took so many notes and I feel I can take a lot of your words about creativity back and use it within my role."

<p>Abigail Posner's HWA Chat about digital intimacy</p>

Abigail Posner's HWA Chat about digital intimacy

Abigail dropped by HWA and had a robust chat about creating intimate and experiential events before, during and after your conference. No matter how big your conference is, with the right strategy you can create a level of intimacy with your attendees that will resonate long after your event is over and into the next year where people will be coming back for more.

Check out Abby's HWA Chat >>
<p>Women in Business Q&A: Abigail Posner, Head of Strategic Planning, Google</p>

Women in Business Q&A: Abigail Posner, Head of Strategic Planning, Google

In this insightful Huffington Post Q&A, ABIGAIL POSNER  answers questions about how her life experience made her the leader she is today; how her previous employment experience has aided her tenure at Google; advice for women who want a career in her industry; her most important lesson learned to date; and much more.

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<p><strong>Why Your Mission Matters</strong></p>

Why Your Mission Matters

ABIGAIL POSNER, culture and marketing expert, provides insights on the benefits of a deeply defined brand strategy. In her Advertising Age article she writes: "...when a brand is more than just a bunch of products to consume but rather a source of positive change in the world at large, it can unleash marketers' passions, inspirations and imaginations."

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<p>Why We Create and Share Cat Videos and Why it Matters </p>

Why We Create and Share Cat Videos and Why it Matters 

People are spending more and more time on the web creating, curating, and sharing visual content, such as cat videos, screaming goats and dance moves. At first blush most of it is mind-boggling, but these memes  aren’t just a mindless distraction; they reflect a real human need to elevate the everyday, make connections, and exchange energy. In this article, ABIGAIL POSNER, outlines how companies can participate meaningfully. 

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Biography

 

BIOGRAPHY

Abigail is the Head of Strategy at the Brand Unit, Google’s creative think tank for agencies and brands.  As a thought leader, author, manager and corporate executive, Abigail has spent her life catalyzing change and ensuring impact.  Whether it is leading brands at DDB and Publicis to new strategic spaces; guiding teams to reinvent themselves with new tools and practices at Google; stimulating organizations to adopt new cultures and modes of behavior; challenging the cultural conversations around beauty; or motivating audiences to reexamine themselves,  Abigail sees it her quest to spark novel thinking and lead people to take action on it.  Thanks to her degree in Social Anthropology from Harvard University, Abigail shines a unique, humanistic lense on culture, business and technology that brings a fresh perspective to corporate culture, product development, branding and marketing.

Six years ago, Abigail joined Google to create the Strategic Planning Practice.  She and her team work closely with the advertising and marketing communities to help develop their strategic and creative efforts for the digital space.  While at Google, she has also launched an industry-first thought leadership series on human beings deep, emotional relationships with the digital space: Humanizing Digital.  This research decodes technology in an inspiring and useful way. 

Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, including L'Oreal, Nestlé and Coca-Cola.  Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz.

Abigail has spoken at key conferences including: PSFK, APG, SXSW, eMerge, WOBI, CDX Forum, Adweek, Yale & Columbia Business Schools and C2MTL. She has been featured in a host of publications including: NYTimes, Business Insider, Forbes, Advertising Age, Huffington Post, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.

Abigail is a recipient of the prestigious Media Impact Award from the UN, and has sat on World Design Capital Selection Committee, The Disruptor Foundation, Jay Chiat Awards Judging committee 2014, and on the boards of FAWN, Michelle Phan’s lifestyle company; Harvard’s Disruptor Foundation, Global Diversity Leadership Exchange Advisory Council and on the global board of TheSocialArchitects.

She blogs and podcasts regularly on beauty in our culture at Beautyskew.com and has published the following articles: Memes Matter: Three Lessons for Brands (B&T --Australia’s Leading publication for advertising & media, April 2014); The Ads Worth Spreading that Really Did Spread (Think with Google, March 2014) The Memes With Meaning: Why We Create and Share Cat Videos and Why it Matters to People and Brands (Fast Company, June 2013); The Meaning of Mobile (Think with Google 2012)  Why Beauty Matters Today (Retail Online, September, 2011),Contributor for Advertising Age  Why Packaged-Goods Companies Should Market to Men (Advertising Age.com, February, 2009), Brand Management and Its Greater Purpose (Ad Map, November Issue 2007) and Why Your Mission Matters (Advertising Age, July, 2007).  

Abigail lives in NYC with her husband and 3 children.