Cracking Creativity: Re-Engaging Our Innate Creativity for Greater Productivity & Growth
You can be creative too. Yes, you. Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, we can learn how to tap our innate sense of creativity, and yield a profound difference in our professional and personal lives.
Finding Deep Meaning Behind Your Daily Lives and Why it Matters
What if the minutiae of our daily lives was actually the secret to some of life's biggest questions: Who we are, why we're here, what's it all for? In this series of explorations, we'll see how looking at life through the lens of the little things can not only solve big problems but yield more powerful connections with our clients, family, friends, and ultimately ourselves.
Making Sense of Nonsense - A Source of New Ideas and Opportunities from the Least Likely Places
What if I told you that silly memes, beauty pageants, frozen snack foods, and reality shows were the key to unlocking your untapped brilliance, experiencing greater joy, beauty and meaning in life? Hard to believe right? Learn how things considered far from masterpieces can actually bring us closer to our authentic selves.
Abigail Posner reveals the human side of tech at major industry conference
Google executive ABIGAIL POSNER was sought-out to deliver a keynote for hundreds of business leaders, entrepreneurs, VC fund managers, and startup CEOs at Calcalist’s sold-out Mind the Tech Conference. The Head of Strategic Planning at Google, Posner brings a fresh and cutting-edge perspective to technological innovation, branding and marketing. Frequently in-demand for shedding light on the latest advances at the intersection of customer engagement, marketing, and tech, Posner recently made headlines in Forbes for revealing the future of marketing communications and virtual reality (VR) storytelling and how to convert human insights into effective creative efforts. At Mind the Tech, Posner shared how technology enables people to express their deep-seated needs and desires, and how effective brands and companies are able to tap into this. Diving into the digital space like an anthropologist, Posner decodes people’s deeper relationships with social media and their technological devices, providing content creators and businesses with a new lens and effective tools for reaching their target audience. Her keynote generated praise on Twitter, such as: “Amazing presentation and delivery. True #inspiration,” and “Amazing talk by @aposner at #MindtheTech conference. Delivered flawlessly and in such inspiring way. I laughed, I got inspired and even cried a little.”Watch Abigail Posner's keynote from Mind the Tech >>
Want a speaker who's presentation will have your event trending during and after the talk? Meet Abigail Posner...
Head of Strategic Planning at Google’s Creative Think Tank for Agencies and Brands ABIGAIL POSNER hits a home run again as her presentation made the Destination Marketing Association International Conference a trending topic within 10 min of her talk. The event brought together 1,300 attendees comprised of CEO/COO to entry level, in the focus areas of Sales, Marketing/PR, Finance/Admin, Membership, and Visitor Services. Her message was being enthusiastically shared by the audience during and after the event. An attendee from Tourism Tropical North Queensland wrote: "I found your presentation so inspirational and valuable. I took so many notes and I feel I can take a lot of your words about creativity back and use it within my role."
Abigail Posner's HWA Chat about digital intimacy
Abigail dropped by HWA and had a robust chat about creating intimate and experiential events before, during and after your conference. No matter how big your conference is, with the right strategy you can create a level of intimacy with your attendees that will resonate long after your event is over and into the next year where people will be coming back for more.Check out Abby's HWA Chat >>
Women in Business Q&A: Abigail Posner, Head of Strategic Planning, Google
In this insightful Huffington Post Q&A, ABIGAIL POSNER answers questions about how her life experience made her the leader she is today; how her previous employment experience has aided her tenure at Google; advice for women who want a career in her industry; her most important lesson learned to date; and much more.Read Q&A...
Why Your Mission Matters
ABIGAIL POSNER, culture and marketing expert, provides insights on the benefits of a deeply defined brand strategy. In her Advertising Age article she writes: "...when a brand is more than just a bunch of products to consume but rather a source of positive change in the world at large, it can unleash marketers' passions, inspirations and imaginations."Read more...
Why We Create and Share Cat Videos and Why it Matters
People are spending more and more time on the web creating, curating, and sharing visual content, such as cat videos, screaming goats and dance moves. At first blush most of it is mind-boggling, but these memes aren’t just a mindless distraction; they reflect a real human need to elevate the everyday, make connections, and exchange energy. In this article, ABIGAIL POSNER, outlines how companies can participate meaningfully.Read more...
Why you should care about me...after all do you really feel like reading a bio?
There’s more to this world than you see at first glance. And it can change everything. My passion is to spark your curiosity, stimulate thinking and foster wonder in our daily lives. Opening our minds to this can have profound effects on our personal and professional lives.
I’m a real person, a mom, and daughter of scientists first...
Whether at work or play, I have spent my life asking WHY and how to put those insights into action. Whether I was dissecting Talmudic laws as a child or investigating different cultures during my Anthropology studies at Harvard University, or examining people’s relationships with products and brands during my career in advertising, the quest for WHY is the thread that is woven throughout all my roles.
Ok, now I show how I get paid to do what I love...
Today, as Head of Creative Strategy & Head of Creative Effectiveness at Google's Brand Unit, my role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, I have also launched an industry-first thought leadership series on human beings' emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way.
Oh yeah, I didn’t just arrive out of a box...
Prior to joining Google, I was Executive Vice President, Strategy Director at Publicis New York, and Head of Strategic Planning at DDB New York. I blog regularly on topics around beauty in our culture at Beautyskew.com, have published a range of articles on marketing, digital culture and beauty, and am a contributor to Advertising Age & Google’s sites. I’ve been featured in a host of publications including: Business Insider, Huffington Post, NY Times, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.
“For life is merely something that you can’t rehearse. It’s dangerous and beautiful and free as verse.”
A Man of No Importance