The Future of Experiential Marketing
Building a Business
Small Business Ownership
Marketing to Millennial Women
Building Community Online and Offline
Bootstrapping Your Way to a Multi-Million Dollar Business
The New look of Leadership: Creating a Business on Your Own Terms
Jaclyn Johnson gives back to small business owners in an effort to help founders hit by the pandemic, as a prominent member of the business community
JACLYN JOHNSON, powerhouse entrepreneur, author, investor, podcast host and business owner, knows how to cultivate small businesses. As the CEO of Create & Cultivate, which gathers the best and the brightest female entrepreneurs and CEOs in online and in-person conferences to help educate & facilitate young women in today’s working world, she is particularly interested in helping founders in the United States thrive, even in a pandemic. She paired up Create and Cultivate with Mastercard to launch “The Main Street Love Small Business Grant Contest,” which provides $100,000 in grants to deserving business owners hit hard by the pandemic. This is just one way that Johnson gives back, as she likes to lift as she climbs as a woman in business. Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen Zers on the career come up. Known for her powerful messaging and often imitated never duplicated style of digital and experiential marketing, Johnson is reshaping attitudes on female entrepreneurialism, work culture and the gig economy for women all over the world.
Catch the latest WorkParty Podcast
Featured on Forbes' 21 Podcasts to Listen to in 2021 list, WorkParty is the vision of JACLYN JOHNSON, the powerhouse founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business. In WorkParty the book, Jaclyn spills on how she found the determination to flip her rock bottom moment into hard work and success —and how you can, too. By age 32 she had sold a company, launched a new one, bought her first home, found the love of her life and had a million ups and downs in between. WorkParty the podcast is all the lessons she learned and the advice she wishes she had gotten along the way. You’ll hear from female founders, CEOs, entrepreneurs, creatives and so many other badass boss ladies. Listen now! >>
Jaclyn Johnson created her career. A power house entrepreneur, by the time she was 28, Johnson had sold her first business, (No Subject), invested in one of the country’s top female owned startups, Away, and launched her second multi million-dollar company, Create & Cultivate.
Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the beloved media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen Zers on the career come up. Known for her powerful messaging and often imitated never duplicated style of digital and experiential marketing, Johnson is reshaping attitudes on female entrepreneurialism, work culture and the gig economy for women all over the world.
Johnson's first book, WorkParty, published by Simon & Schuster, offers a rallying cry for women in the workplace, First We Leaned In, Now We Stand Up. WorkParty is Johnson’s career manifesto sharing her story as well as advice on how she turned distrust into determination, frustration into fuel, and heartache into hard work. WorkParty has an accompanying podcast which has featured guests like Kristen Bell, Sophia Bush, Kendra Scott and Shark Tank's Barbara Corcoran and was named to Forbes' 21 Podcasts to Listen to in 2021 list.
A graduate of NYU, Johnson’s trajectory has been skyrocketing since she founded (No Subject) in 2010. With the launch of Create & Cultivate in 2012, she gained global visibility. Eight years later, Create & Cultivate is bigger than ever, reaching an audience of 1 million millennial women, and hosting over 100 events to date. The conferences, which are completely self-funded, have landed in major cities around the country and boasts sponsors that include top Fortune 500 companies like Mastercard, Facebook Messenger, Amazon, LinkedIn, QuickBooks and Microsoft to the buzziest brand names like Laura Mercier, LaCroix, Clinique, Chandon, Urban Outfitters and more. Past speakers and panelists include celebrities and CEO’s like Kim Kardashian West, Martha Stewart, Chelsea Handler, Jessica Alba, Meghan Markle, Chrissy Teigen, Gloria Steinem, Issa Rae, Nicole Richie and more front-runners in fashion, technology, design and business.
Named a Forbes "30 Under 30", an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change agents and disruptors are flexing real influence. With the entirety of her career devoted to building up female entrepreneurs and women in the workplace, 2020 is poised to be Johnson’s biggest year yet.