Virtual Programming: Sophia Amoruso on business innovation now
SOPHIA AMORUSO is the creative visionary, entrepreneur, and industry disruptor who has forged an unprecedented path in building modern brands. A master at creating compelling virtual engagements and resources, Amoruso was sought-out for Ad Age Remotely to discuss her plans to pull off a large-scale virtual Girlboss rally, as well as for a virtual conversation on Maria Menounos' Better Together on "How Small Businesses Can Cope During Covid-19," and on Cheddar to discuss her new meditation guides and running a business from home. As part of her virtual Girlboss Rally, Amoruso and her team created a series of tangible, creative, and instantly implementable e-guides and virtual resources on making bold professionals and personal choices in these challenging times.
The author of New York Times best-seller #GIRLBOSS, which provides insights on entrepreneurship and career advice, and was adapted by Netflix into a 13-episode scripted comedy series, Amoruso is a leading voice on how to build a brand, resonate with today's customers, and create authentic and fresh content. She reframes the outmoded concept model of “success” for the modern woman, and her recent initiatives include an e-book The Side Hustle Bible, a guide to professionalizing your side business, as well as thought pieces to inspire her network on entrepreneurship, money, productivity, marketing and more.
Sophia Amoruso is a serial entrepreneur and New York Times Bestselling Author who has forged an unprecedented path in building iconic brands. Sophia has evolved from one of the most prominent figures in fashion to a cultural thought leader, inspiring a new generation of founders, professionals, freelancers, and creatives.
In 2017, Sophia founded Girlboss, a community for ambitious women. In 2019, at the 5th Girlboss Rally, which hosted 1800 attendees, she unveiled the new Girlboss.com, a digital professional network that Fast Company dubbed “The LinkedIn for Women.” Sophia also hosted Girlboss Radio, which garnered over 20 million downloads. In December 2019, it was announced that Girlboss had been acquired by Attention Capital.
Her 2014 New York Times Bestseller #GIRLBOSS, which chronicled her early life as well as her experience as the founder of fashion empire Nasty Gal, was adapted into a scripted TV series that premiered on Netflix in 2017 and was produced by Charlize Theron. Sophia has also authored two other books: Nasty Galaxy and the Girlboss Workbook.
Sophia made her mark when she founded Nasty Gal and bootstrapped it to $30 million on profitably, raising $60 million in venture capital and scaling the business to over $100 million in revenue. Sophia became a member of the CFDA in 2016. Her latest ebook, The Side Hustle Bible, is a guide to navigating the tricky world of professionalizing your side business.
Sophia has been featured on the cover of Forbes magazine and featured in the Fortune 40 under 40, Forbes 30 under 30, Inc. 30 under 30, Fast Company’s Most Creative People in Business lists, and named one of Forbes’ Richest Self-Made Women.