Simon Sinek

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  • Renowned Leadership Expert
  • Bestselling Author of "Start with Why" and "Leaders Eat Last"


Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people, foster cooperation, build trust, and effect change. 

The author of the global bestsellers The Infinite Game, Start With Why and Leaders Eat Last, Sinek is an ethnographer by training. Fascinated by the leaders who make an impact on the world and the companies and politicians with the capacity to inspire, Sinek's work focuses on the remarkable patterns in how such people and organizations think, act and communicate. 

With a bold goal to help build a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day, he is leading a movement to inspire people to do the things that ignite their passion, creativity, and joy.

Sinek is posting videos and encouragement on LinkedIn for these challenging times. Here’s one of his gems: "It is rare for all humanity to have an opportunity to come together to help each other. This is one of those times."

 

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A Sample of the Groups That Have Hosted Simon Sinek
  • World Business Forum/WOBI
  • The United Nations
  • International Franchise Association
  • TED
  • SAP America, Inc.
  • Baruch College
Virtual Discussion -Things leaders can do to be courageous | SAP America [1:57] - Get Sharable Link
Explore Simon Sinek's Talks
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Virtual Presentation- The Infinite Game

How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” ...

How can we win a game that has no end? The simple answer is we can’t.

However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind.

Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them.

In this virtual version of his game-changing talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever. 

Infinite Game

How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” ...

How can we win a game that has no end?

The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.”

In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them.

In his talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.

Leaders Eat Last: Why Some Teams Come Together and Others Don't

Why do only a few people get to say “I love my job”? It seems unfair that finding fulfillment at work is like winning the lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong. Imagine a world where almost everyone wakes up inspired to go to work, fe ...

Why do only a few people get to say “I love my job”? It seems unfair that finding fulfillment at work is like winning the lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong.

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled at the end of each day.

This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.

When the conditions in our organizations are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which their people must work, politics, silos, cynicism and self-interest prevail — all things that make it even more difficult for us to work together. The best leaders know how to build those conditions and the best organizations are the ones in which the people work together to confront danger and seize opportunities.

Simon will explain what it takes to create an environment in which people work as they were designed—together. It is under these conditions we are at our natural best.

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<p>Virtual Programming: Simon Sinek on the Opportunity of Leadership Right Now</p>

Virtual Programming: Simon Sinek on the Opportunity of Leadership Right Now

Bestselling author and renowned leadership expert SIMON SINEK is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people, foster cooperation, build trust, and effect change.

Amid the coronavirus Sinek has been in-demand for his shrewd insights into the leadership the world needs most now, and his engaging virtual presentations. He was sought-out for a fascinating, live edition of NPR's "How I Built This" on resilience in difficult times; engaged in a virtual conversation on how to lead through chaosdelivered a virtual talk on how to hone an infinite mindset; regularly delivers live online classesand more. 

The author of the global bestsellers The Infinite Game, Start With Why and Leaders Eat Last, Sinek is an ethnographer by training. Fascinated by the leaders who make an impact on the world and the companies and politicians with the capacity to inspire, Sinek's work focuses on the remarkable patterns in how such people and organizations think, act and communicate. 

Books by Simon Sinek
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Biography

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feeling safe at work, and feeling fulfilled at the end of the day, he is leading a movement to inspire people to do the things that inspire them.

Simon is the author of multiple best-selling books:

  • The global best seller Start With Why (over 1 million books sold in the U.S. alone)
  • The New York Times and Wall Street Journal best seller Leaders Eat Last
  • The New York Times and Wall Street Journal best seller Together is Better
  • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
  • And his latest book, The Infinite Game

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest, lasting impact in their organizations and in the world. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become one of the most watched TED talks of all time, with over 43 million views and subtitled in 48 languages. His interview on Millennials in the workplace broke the Internet in 2016, garnering over 200 million views in the first month. This led to Simon being YouTube’s fifth most searched term in 2017.

His unconventional and innovative views on business and leadership have attracted international attention. From American Airlines to Disney and MARS, from big business to entrepreneurs to police forces, Simon has been invited to meet with an array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas at the United Nations, the United States Congress, and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army, and Coast Guard.

With a vision to change the way businesses think, act, and operate, Simon has partnered with Ernst & Young to develop products and services to help many companies transform their businesses. He is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non-for-profit world (Simon prefers to call it the for-impact world).