The Moneyball President: How the Obama Reelection Campaign Handled Its Business—and Why It Matters for Yours
As the campaign manager of President Obama’s reelection effort, Jim Messina upended the way that cutting-edge organizations think about strategy, marketing, and branding—reinventing the modern political campaign and pioneering tools, technologies, and tactics that will transform global business, too. In this talk, Messina tells the behind-the-scenes story of Obama for America 2012, from the month he spent soliciting Silicon Valley’s smartest CEOs for their advice – including Steve Jobs and Eric Schmidt – to his successful launch of a $1.1 billion start-up. He reveals three critical insights about how dramatically the world has changed in a few fast years. And he suggests three lessons for how consumer-facing companies can prosper not just in spite of these changes, but by embracing them.
Jim Messina In the News
Here is a sampling of visionary political strategist JIM MESSINA's media appearances:
Jim Messina spearheads data-driven predictions of 2018 and 2020 elections
The Messina Group - Data Driven Strategy to Achieve Your Goals
Jim Messina heads The Messina Group with the belief that the best solutions are based on the best data. The foundation of The Messina Group’s data analytic strategies lie in the 2012 Presidential election which will forever be known as the breakthrough of “big data” in American politics. It was the Obama for America campaign that employed cutting-edge data collection strategies and analytic approaches to most effectively mobilize and manage its resources. Applying the techniques from this historical campaign, The Messina Group works with organizations to target and increase their potential customers, supporters, or voters.Find out more...
Sold Out Debate with Political Masterminds Rove & Messina
ROVE & MESSINA faced off at the EY Strategic Growth Forum with a dialogue that was insightful, engaging and, "at times, downright funny." If you are looking for a crowd pleasing debate duo for this heated political season, this is your team.Read more about this event...
CEO, THE MESSINA GROUP
Former White House Deputy Chief of Staff and President Barack Obama’s 2012 Campaign Manager
Jim Messina is arguably one of the world’s most successful political advisors. The mastermind behind President Obama’s 2012 re-election campaign, Jim Messina seized the reins on what Bloomberg Businessweek dubbed “the highest-wattage crash course in executive management ever undertaken”—and succeeded, earning the President another term in the White House. With the guidance of technology’s foremost leaders, Jim abandoned every step of a traditional presidential campaign and merged technology and politics in a way that was both unpredictable and unprecedented.
Jim’s strategies established the modern presidential campaign—Google’s Executive Chairman Eric Schmidt called it “the best-run campaign ever.” The American Association of Political Consultants later crowned him the Campaign Strategist of the Year (2013).
Since then he has gone on to advise Presidents and Prime Ministers on five continents including: UK’s Theresa May and David Cameron, Mexico’s Enrique Peña Nieto, Argentina’s Mauricio Macri, Italy’s Matteo Renzi and in 2016 helped Spain’s President Mariano Rajoy win a surprising re-election margin.
In 2013, Messina launched The Messina Group. In this role, Messina provides strategic consulting to businesses around the world. The firm has been involved in winning public policy campaigns on five continents. Clients include Uber, Airbnb, Google, Delta Air Lines, Hutchison Whampoa, and over 70 others.
Previously, Jim served as Deputy Chief of Staff in President Barack Obama’s White House, where he was integral to the passage of the historic health care bill, the economic stimulus act credited with saving the US economy, and the landmark repeal of “Don’t Ask Don’t Tell.”
Messina continues to advise and guide Democratic candidates and organizations at all levels, as well as providing insight on news outlets such as MSNBC, CNN, Bloomberg, BBC and others.
Jim serves on the boards of Organizing for Action (OFA), Virgin HyperloopOne, Google’s Advanced Technology Panel, Vectra.ai, Pillpack, Patient Safety Movement Foundation, LanzaTech, Hyp3r, the United States Soccer Foundation, and the Montana Land Reliance.