On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author and the founder and CEO of the multi-platform brand, Your Rich BFF. She launched Your Rich BFF in January 2021 as a passion project to make personal finance accessible to non-experts and marginalized communities. Her approachable take on financial literacy has earned her 8M+ followers, honors on Forbes’ “30 Under 30” (2023) and “Top Creators” (2022, 2023) lists, and the “Digital Influencer of the Year” Award at the esteemed 2024 Unforgettable Gala honoring Asian and Pacific Islander achievements in entertainment.

Vivian expanded her reach beyond social media with the launch of Networth and Chill in March 2023, a groundbreaking podcast that immediately topped the Business charts. In October 2024, Business Insider announced her partnership with Vox Media and PS (formerly PopSugar) for the show’s second season, which premiered on October 9th and introduced video content on Apple, Spotify, YouTube, TikTok, and Instagram. This season, Vivian continues to tackle complicated financial topics such as buying a home in today’s market, addresses taboo money questions, and hosts celebrity guests and finance experts to share their financial tips, tricks, and insights. On January 7th, Networth and Chill was nominated in the “Best Business + Finance” category for this year’s iHeartPodcast Awards, set to take place on March 10th at SXSW.

In December 2023, Vivian’s financial prowess culminated into the highly anticipated release of her debut New York Times bestseller  RICH AF: The Winning Money Mindset That Will Change Your Life. Transcending the traditional, male-dominated confines of financial advice and equity, RICH AF equips readers with the tools and knowledge to understand the financial landscape and build a strategy of their own, and with Your Rich BFF at their side. The book was sold in a competitive auction for a seven-figure publishing deal to Portfolio, a division of Penguin Randomhouse.

Achieving millionaire status at just 27, Vivian’s financial success is a direct result of her strategic mindset. Her drive, ambition, diverse skill set, and passion has transformed her into one of today’s most desirable public speakers and brand collaborators. To date, she has given several panels and keynote presentations at events including the SXSW Conference and Festivals, Snapchat’s Financial Seminar, Forbes’ Top Creator event, BuzzFeed’s Content Creators Showcase, Glow Recipe’s Empowerment Summit, NextShark’s AAPI College Readiness Conference, and Her Campus Media’s Her Conference, to name just a few. Brand/organization partnerships thus far include SoFi, Marshalls, Substack, Amazon, Allergan Aesthetics, Skinceuticals, Nestle CRUNCH, Lululemon, Metlife, Carnival Cruise Line, Carmax, Adobe, Zola, and much more.

Vivian’s journey to success began in Baltimore, MD, where she was born to Chinese immigrant parents, who surrounded her with love and instilled the value of every penny spent. Throughout high school, she excelled in academics, becoming valedictorian of her class, and co-founding a tech startup as part of an AP Computer Science project, which sparked her early knack for entrepreneurship. Vivian went on to attend the University of Chicago, where she double majored in Public Policy and Environmental Studies and graduated with honors before entering the workforce in New York City as an equity trader at JPMorgan Chase & Co. Although she excelled working under the only other Asian woman on her team, who served as a close mentor and the very early “blueprint” for Your Rich BFF, after two and a half years, Vivian’s experiences with burnout and a toxic work environment came to a head and she decided to leave Wall Street behind. She transitioned to a job in digital media strategy sales at BuzzFeed, where she became a top seller within two years. While at BuzzFeed, many coworkers turned to Vivian for their personal finance questions, and she soon recognized how great the need was for financial literacy and education beyond the big banks, especially for marginalized and minority communities. To better consolidate and share her financial savvy, she posted her first video on the internet, and within 24 hours, it had gone viral and earned her over 100,000 followers in just one week.

Vivian is currently hard at work developing various scripted and non-scripted projects, recording the second season of Networth and Chill, and collaborating with various brands.