Business & Management Lessons from Freakonomics & SuperFreakonomics
In this engaging presentation, Dubner addresses the fact that the old rules of business just don’t apply and therefore the ideas he and co-author Steven Levitt have presented in Freakonomics and SuperFreakonomics make even more sense now than they did a few years ago. It’s a new world, and that demands a new way of thinking. He offers audiences a way of getting beneath the surface of modern business practices. Using humor and first-rate storytelling he discusses the sort of topics that are on every business person’s mind these days: the ways to create behavior change, the incentives that work and don’t work, and the value of asking unpopular questions. The difference between the Freakonomics presentation and other "economic" presentations is that while most economics presentations present great tools for coming up with answers, they don’t come up with the interesting questions. This presentation offers both. Here is a sample of additional questions that Dubner addresses:
- Why is behavior change so difficult? How can I change the behavior of my employees? Why are our incentive programs not working?
- How can I capture more customers from my competitors? How can I influence current customers to increase loyalty?
- Why am I not getting the project outcomes I expected? How do I keep the tyranny of emotion, opinion and anecdote out of my project plan?
- Why is consensus building often a waste of time and resources?
Freakonomics and the Power of Incentives
No matter what your program theme, consider bringing Dubner to put a unique spin on any topic as incentives are key to all of them. His presentations are as entertaining as they are illuminating as he offers data-based stories that show audiences how to inspire change in their own company and community. But in order to change aspects of our world, we first have to understand it. Believe it or not, if we can understand the incentives that lead a schoolteacher to cheat, we can understand how the global economic crisis has come to pass.
Think Like A Freak
The third installment of the highly successful series and another New York Times bestseller, Think Like A Freak is Levitt and Dubner’s latest—and most revolutionary—book. Taking their successful Freakonomics ideas to the next level, Levitt and Dubner offer an engaging and innovative new program sure to inspire and enlighten audiences. Each idea presented by Levitt and Dubner will be illustrated by a story or example, in their ever-popular counterintuitive style, that will provide your audience with illuminating thoughts for profitable thinking. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Stephen Dubner of Freakonomics fame hosts smash hit podcast
Bestselling author of the Freakonomics series STEPHEN DUBNER is the host of a hit podcast: Tell Me Something I Don’t Know (TMSIDK). Part fast-paced game show, part razor-sharp talk show, The Guardian hailed TMSIDK as the “essential new inside-out gameshow” that “will make you smarter and make you laugh.” TMSIDK debuted at Number 1 on the iTunes podcast chart and its second season premier generated buzz across media platforms. A pro host possessing equal parts smarts, humor, and wit, Stephen Dubner’s seamless ability to intertwine both factual journalism and entertaining repartee shines in every episode. Taped in front of a live studio audience, Dubner skillfully guides celebrity panelists and participating audience members, bringing the same energy, passion, and intelligence he does to each of his speaking engagements.Check out the latest episode of Dubner’s Tell Me Something I Don’t Know >>
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He is best-known as co-author of the Freakonomics book series, which have sold more than 7 million copies in over 40 countries. He is also the host of Freakonomics Radio, which gets 8 million monthly downloads and airs on NPR stations and elsewhere.
Freakonomics, published in 2005, was an instant international bestseller and cultural phenomenon. SuperFreakonomics followed to similar acclaim in 2009, and in 2010 a documentary film version of Freakonomics was chosen as the closing film of the Tribeca Film Festival. Think Like a Freak, published in 2014, immediately took up a long residency atop the international bestseller lists, and was followed by When to Rob a Bank, a collection of posts from the Freakonomics blog, which has been called “the most readable economics blog in the universe.”
Dubner has appeared widely on television, including as a regular contributor to ABC News and as host of the NFL Network's Football Freakonomics, which was nominated for an Emmy.
His other books include Turbulent Souls (1998); Confessions of a Hero-Worshiper (2003), and the children's book The Boy With Two Belly Buttons (2007). His journalism has appeared in The New York Times, The New Yorker, Time, and elsewhere, and has been anthologized in The Best American Sports Writing, The Best American Crime Writing, and others.
The eighth and last child of an upstate New York newspaperman, Dubner has been writing for a long time. (His first published work appeared, at age 11, in Highlights magazine.) As an undergraduate at Appalachian State University, he started a rock band that was signed to Arista Records, which landed him in New York City. He ultimately quit playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. He worked at New York Magazine and The New York Times before launching his book and radio career.
He lives in New York with his wife, the documentary photographer Ellen Binder, and their two children.