Think Like an Entrepreneur
MASAI UJIRI has transformed multiple franchises into successful organizations including the NBA championship-winning Toronto Raptors. Ujiri discusses his entrepreneurial mindset of passion over ambition, making difficult and sometimes unpopular decisions, focusing on community, creating a winning culture, and more. Ujiri’s lessons can be applied to any organization trying to jumpstart a turnaround. Ujiri inspires audiences with his passion and drive, and leaves listeners with tangible takeaways on how to think like an entrepreneur every day.
Leadership
MASAI UJIRI is one of the most influential leaders in the NBA, leading the Toronto Raptors to their most successful period in franchise history, including an NBA Championship – the first in their 24-year history, and the only team outside the United States to do so. At the same time, his Giants of Africa Foundation has lead talented African Players to compete at the highest levels in basketball. Now, Masai speaks about how he applies his leadership skills to win on and off the court, lift up those around him, and develop the next generation of leaders.
Philanthropy
MASAI UJIRI has dedicated much of his life to empowering youth in Africa. He founded Giants of Africa in 2003 with the mission of using basketball as a tool to enrich the lives of African youth globally, and create opportunities for them to realize their potential. Over the past 17 years the organization has traversed more than 17 African countries and territories conducting camps, building courts, and facilitating youth outreach. Masai also served as director of the NBA’s Basketball without Borders program. He speaks throughout the globe on his philanthropic values, and desire to better the lives of others.
Social Justice
MASAI UJIRI is an active voice in the social justice movement, and has always been a strong advocate for equality. His very public experience with racism during the 2019 NBA Championships sparked national and international headlines, and lead to the Humanity movement – a platform to continue the conversation on social justice and what it means to be a human being. Masai now speaks passionately about the fight for equality, and how we can work together build a future without discrimination.
Building Strong Business Cultures
MASAI UJIRI has a proven ability to build strong business cultures. As President of the Toronto Raptors and Founder of the Giants of Africa Foundation, he is known for fostering greatness within organizations, and isn’t afraid to take risks. In his talks, Ujiri uses his own story and journey to highlight how to build strong and sustainable business cultures, and brings attention to the importance of equity and inclusion.
Women's Empowerment
MASAI UJIRI believes that when women win, we all win, and to uplift communities, we need to begin by uplifting women. Masai uses his many personal experiences, such as growing the Toronto Raptors staff from one woman in 2013 to 15 strong female leaders to date, and impacting hundreds of young females through Giants of Africa women’s camps, to teach how to provide equal opportunity and champion women.
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Masai Ujiri is a visionary leader empowering Africa’s next generation
Fresh off the announcement of the second Giants of Africa Festival in Kigali, Rwanda, MASAI UJIRI continues to exemplify what it means to lead with purpose and passion. This extraordinary week-long event unites 320 youth from 20 African nations through basketball, education, culture, and community, transforming sport into a powerful platform for social impact.
Under Masai’s leadership, Giants of Africa is a movement that inspires young people to realize their potential, embrace their identities, and return home as empowered changemakers. His work on the continent is a model of how visionary thinking, cultural pride, and inclusive leadership can shape the future.
Now more than ever, Masai is the ideal speaker for organizations seeking to explore the intersection of leadership, global impact, youth empowerment, and social innovation. His message resonates with any audience; it's about building unity, driving change, and inspiring the next generation to lead boldly.
Think like an entrepreneur: Masai Ujiri discusses the entrepreneur’s mindset
Vice-Chairman and President of the Toronto Raptors MASAI UJIRI came from Nigeria to play college basketball in the States, then went on to become an unpaid scout across Europe, a General Manager of the Nuggets and today is the most sought after executive in the NBA. How’d he get from there to here? He’ll explain it simply: Passion over ambition. The channeling of that passion into quick-thinking, strategic management decisions is what makes successful entrepreneurs, and Ujiri delivers a master class. Marshall Egelnick, a retired partner from KRP, wrote about how entrepreneurs can use management lessons from Ujiri, sharing, “The Raptors didn’t just win an NBA title, they delivered lessons in business management that can be applied across industries. They showed us that an also-ran could become a going concern in just a few years with the right combination of vision and managerial mettle. The most important management team member responsible for bringing glory to the franchise was team president Masai Ujiri…Ujiri managed to pull off a corporate turnaround of epic proportions.”
Ujiri discusses his entrepreneurial mindset, making difficult and sometimes unpopular decisions, focusing on community, creating a winning culture, and more. Ujiri’s lessons can be applied to any organization trying to jumpstart a turnaround. Ujiri inspires audiences with his passion and drive, and leaves listeners with tangible takeaways on how to think like an entrepreneur every day.
Masai Ujiri receives an honorary degree from University of Toronto and gives an empowering commencement speech
When Toronto Raptors President MASAI UJIRI accepted his honorary degree from the University of Toronto, he offered an empowering commencement address to the graduates. The Giants of Africa Founder spoke about his experience as a global citizen, the pride he feels as a Canadian and an African, and the honor he’s had traveling the world and meeting incredible people. Ujiri touched on the adversity the students have faced in recent years, not only completing their studies but doing so while weathering the impacts of the global pandemic. In his impactful remarks, he encouraged the audience to follow their passions – as he has done – saying, “I challenge you to make the world a better place.”
Calling to mind the murder of George Floyd, which sparked global protest and reckoning with racial injustice, the creator of thatshumanity.org implored the students to stand up for what is right and make a difference through shared humanity: “Wherever you go, you hold somebody’s hand, and you bring them along. It’s important that you, as youth, take it very seriously because you change the world.” Ujiri closed his passionate keynote with gratitude for all those who have helped him along his incredible journey, and a message that resonates with audiences of all kinds – we are winners when we help others.
Masai Ujiri talks values-driven leadership in a powerhouse GQ profile
President and Vice-Chairman of the Toronto Raptors MASAI UJIRI, who led his team in a stunning turnaround to win an NBA Championship, shares insights from his life in the game in a recent powerhouse profile in GQ. A charismatic and visionary leader, Ujiri has always recognized potential where others weren’t yet looking. Growing up in Nigeria, he was mesmerized by the game of basketball and went on to play professionally for international teams, gathering impactful lessons about how to create lasting community. Working his way up the ladder, he is now the most sought-after executive in the NBA, described in the GQ piece as, “the consensus best front-office executive in basketball,” who always ends up on the winning side of negotiations. His global experience helped him envision basketball more strategically – evaluating talent, leveraging assets to secure revolutionary deals, and making tough calls to build the best team possible – takeaways he offers audiences that make an impact across industries.
His ambitions extend far beyond championship titles and Executive of the Year awards, Ujiri tells GQ: “Yes, we all want to be ambitious, but passion will lead you to incredible places. This is where the game finds me today, and I will serve it with every last breath in my body, with all the blood in my body. I believe in the game that much.” His belief in the power of basketball to change the world is why he founded the Giants of Africa Foundation, which uses basketball as a tool to educate and enrich the lives of youth and create opportunities on and off the court. Ujiri is also an advocate for racial justice, sharing his own very public experience with racism during the 2019 NBA Championship win, which led to the Humanity movement – a platform he launched to continue the conversation on social justice and what it means to see each other as human beings. Ujiri’s genius at building winning culture, values-driven and equity-minded leadership, and awe-inspiring goal-setting are illuminated in powerful, practical takeaways in his incredibly personal speaking remarks that will invigorate teams as well as individuals.
Masai Ujiri speaks on resilient leadership, creating a winning culture, and creating a better path forward for others
When Vice-Chairman and President of the Toronto Raptors MASAI UJIRI ‘stopped by’ HWA for a virtual chat recently, we got a chance to get to know the man behind the hashtag #InMasaiWeTrust. He shared with us his insights on resilient leadership in tough times, creating a winning culture, as well as his deep philanthropy work to create a better path forward for others. In fact, Ujiri donates his speaking fees to the youth development program he founded, Giants of Africa which uses basketball to enrich the lives of African youth through education, both on and off the court. ‘Passion over ambition’ was the guiding force throughout his career development from player, to scout to executive- across Africa, Europe and North America – to the pinnacle as the most sought after executive in the NBA. He talked about sometimes making difficult, unpopular decisions as a means of architecting a turnaround, as he did for the championship-winning Raptors. His humility and focus on community – in the local and bigger sense – really stood out to us as an integral part of who he is as a person and executive. I cannot recommend Masai highly enough for an inspiring talk to rally your audience and leadership.
Masai Ujiri: Speaker Spotlight on Purpose Driven Leadership
MASAI UJIRI
Vice-Chairman and President – Toronto Raptors; Co-Founder – Giants of Africa
When his friends and classmates in Nigeria were playing soccer, Masai Ujiri was watching highlights of Hakeem Olajuwon. His love of the game brought him to college in the United States, and when his career on the court was complete, his career off-court began.
He started on the ground as a scout, working for teams traveling the world and searching for talent in gyms all over the globe. Masai was named general manager of the Denver Nuggets in 2011, becoming the first African GM in pro sports, and won the 2013 NBA Executive of the Year award. In Toronto, he has served as director of global scouting and assistant general manager, and in 2013, Masai was named president of the Toronto Raptors. In 2021, after signing a new contract, Masai added the role of vice-chairman of the club to his responsibilities as team president.
Under his leadership, the Raptors won the 2019 NBA Championship, the first team outside the United States to do so.
Masai has said that while he is proud to be the first African team president in North American sports, he would consider it a failure if he was the last: “Being first is good, but I don't want to be the only one. There have to be more.” Masai’s belief in equity and diversity is reflected in his organization: he has committed to hiring women, and investing in organizational inclusion and diversity.
Masai has served as director of the NBA’s Basketball Without Borders Africa program. He has travelled with the Prime Minister as part of the Canadian delegation to the 2019 African Union meetings and serves on the advisory board of the Dallaire Institute for Children, Peace and Security. He has been named an officer to the Order of Canada for his contributions as an NBA executive and humanitarian. Masai and his wife, Ramatu, live in Toronto with their three children.
In 2003, Masai founded Giants of Africa, an organization which uses sport as a tool to enrich the lives of youth on the continent, and create opportunities for them on and off the court. Masai’s ethos is to “Dream Big,” and now GOA connects with youth – both boys and girls - in 17 African countries.
The summer of 2018 marked 15 years of the organization, and that July, Masai and former U.S. President Barack Obama opened a Giants of Africa court in Alego, Kenya. In 2021, Giants of Africa committed to building 100 basketball courts as part of a continent-wide investment in sports infrastructure. To celebrate the organization’s 20th anniversary, the inaugural Giants of Africa Festival united over 250 youth from 16 African nations to Kigali, Rwanda for a week-long celebration of basketball, education, culture, and
entertainment in August 2023.
In 2020, Masai launched thatshumanity.org, inspired by his experiences and the lessons learned from leaders like Nelson Mandela. “For me,” he says, “it’s about seeing each other. Really seeing. Trying to understand what someone else is going through. And helping if we can. Even if it’s just a kind word. Some encouragement. That’s humanity.”
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