The Next 'Big Thing': How to Stay Ahead of change in Your Industry
Jon Steinberg offers a highly-customizable look at the major disruptions plaguing your industry plus how to tap into the next ‘big thing’ to get ahead and stay there. Jon looks at how and why businesses in New York often hold on to old models and hope new models fail, while Silicon Valley executives buy new models out before they become threats. He shares insights on the early days of Buzzfeed and how his team grew it, how Cheddar is dialing into an “appointment only” mindset to speed past incumbent groups, and why the next big thing “always looks like a toy at first.” Mixing hard data around changing consumer trends and industries with witty anecdotes to bring his points to life, Steinberg provides a rare look at how an innovator’s mind works as they seek out holes in the market and make big business bets on them.
Generating Buzz: How To Fuel Growth & An Innovative Mindset
Jon Steinberg knows what it takes to get a movement off the ground. After assuming the role of President and CEO of Buzzfeed in 2010, when it was just a team of 15 employees, Steinberg’s vision helped grow the company to the media powerhouse it is today, pushing Buzzfeed from the edge of the internet to its epicenter. Steinberg’s leadership helped generate $60 million in revenue, hiring over 500 new recruits in the process.
With this high-energy and refreshingly irreverent speech, he addresses the challenges and opportunities presented by the digital revolution and the disruptions to the advertising, media, and marketing worlds that have unfolded over the last decade. Touching upon the issues facing modern businesses, what it takes to retain a competitive edge, how to spot trends before they happen, and how to grow exponentially by accessing the millennial consumer, Steinberg is a great fit for small and large companies alike looking to shake up corporate culture, partnerships, marketing, content creation, and product placement with fresh ideas.
Jon Steinberg was most recently the President of Altice USA News & Advertising, which encompasses News 12, i24NEWS, and Cheddar News, as well as Altice USA’s a4 Advertising.
He founded Cheddar News in 2016, which was then acquired by Altice USA in June of 2019 for $200M. Cheddar News broadcasts live from the trading floor of the New York Stock Exchange and its studios in New York City and Washington.
Prior to Cheddar, He was the Chief Executive Officer of DailyMail.com North America. Steinberg grew U.S. revenue 45% while at Daily Mail and doubled direct advertising revenue.
He joined DailyMail.com from BuzzFeed where he was President & Chief Operating Officer, responsible for business management, company operations, finance, and social advertising operations from 2010 to 2014. Under his leadership, BuzzFeed became a global and profitable social advertising business working with over half of the top 100 brands. He grew the company from 15 employees to over 500. Steinberg was named one of Advertising Age’s Media Mavens and 40 Under 40.
Steinberg was previously Strategic Partner Development Manager on Google’s SMB (small medium business) partnerships team. As a high schooler, he was an intern in Walt Disney Imagineering’s research and development group.
Steinberg is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an M.B.A. from Columbia University. He lives with his wife, two kids, and cat on New York’s Upper East Side.