Branding and Social Media
Pro Football Hall of Famer, Deion Sanders, is the 21st Head Football Coach at Jackson State University and can currently be seen across several NFL Network television series, including 21st and Prime and NFL Gameday, serving as an analyst for the highly-rated Sunday program. During the football season, Sanders interviews top playmakers and provides pregame, halftime, and postgame analysis.
An eight-time Pro Bowler, and two-time Super Bowl champion, Sanders played 14 NFL seasons for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Redskins and Baltimore Ravens. A two-time All-American at Florida State, Sanders was the first-round draft choice of the Atlanta Falcons in 1989. He is the only person in professional sports history to play in the World Series and the Super Bowl.
A philanthropic at heart, Sanders, alongside Stand Together, launched Prime 5, a $21 million fundraising initiative that will support for-purpose organizations that can empower Dallas residents to transform their lives and find a path out of poverty.