Caroline Baudino

Caroline Baudino is a champion for women’s empowerment, having woken up at 47 with the midlife “itchies” and falling into the support and community she found and cultivated across social media. While pursuing her passions and keeping her personal fire burning, Caroline does it all (parenting, wife-ing, blogging, speaking, business) while looking amazing in the second half of life—a true Midlife Remix. 

Having grown up in NYC the daughter of the president of Viacom, Caroline knows firsthand the unrealistic expectations thrust upon women, including those born into privilege. After shunning the must-marry-well life plan of her parents (read: "must marry for money"), Caroline moved to LA to forge her own path, planted in authenticity and the pursuit of true happiness. She now makes a home with her techy husband (whom she, *gasp,* married for love) and two sweetheart sons. 

Caroline is known for her vulnerability, impeccable and edgy clothing, makeup, jewelry, and can-do attitude of CHOOSING HAPPY. She normalizes imperfection—physical, emotional, and in relationships—and inspires her audience to use fashion and beauty as tools for championing their own lives, reminding them that effort is not the enemy. Caroline's mantra is “Get up. Get dressed. Let's do this!” so that you can “Look Good. Feel Good. Do Good.” every single day. 

When Caroline isn’t giving easy-breezy runway fashion shows in front of her home or accessible makeup tutorials for the modern aging woman, she’s curating a line of bags with Mali + Lilii, developing motivational stationary and other products, giving back to her community through a variety of initiatives, is an Amazon VIP Affiliate, part of the Katie Couric Media Women's Collective, and is speaking to women and men about the ways fashion can be their very best friend. In the often fake and airbrushed Instagram space, Caroline is a breath of fresh air.