Brian Fanzo

Every business today is in the business of trust and as the layers of our business world are expanded through innovation the importance of storytelling and relatability increase in importance and value. As we’ve learned over the last 10 years that although the world is more digitally connected and digitally dependent many business practices still ring true requiring us to shift our mindset for how digital innovation will replace what we do offline to how can digital innovation amplify, scale and simulate what we do in the real world.

In this presentation, Brian will walk through the strategies and innovations that are being used today and what will be used in the future to convey raw emotion and immersive storytelling enabling businesses to truly reach out and touch their consumers virtually.

The audience will walk away with:

• An understanding of today’s digitally native consumer behaviors and the mindset required to integrate and leverage emotional intelligence in today’s business.
• Examples and scenarios where technologies such as artificial intelligence, augmented reality, virtual reality and deep learning are being leveraged to provide personalized virtual experiences.
• The 3 T’s required to create synergy between our need to humanize and personalize our business while innovating and leveraging technology and social media.
• A game plan to study and track the emotional storytelling being used today while inspiring them to create a strategy that will set them up for leveraging the dynamic virtual emotions available via the innovations of tomorrow.

In this inspirational keynote, Brian leverages psychology with technology – resulting in new strategies for creating powerful connections and better experiences both online and offline. Brian will breakdown his cross-generational strategy built on the 3C’s: change, collaboration and community.

Audiences will walk away inspired and motivated with an understanding of the following:

• How to capture the attention of your customers and maintain it
• Millennials make up over 50% of today’s workforce. Creating personas in marketing around those born during certain years can be valuable, but with a multi-generational workforce it’s essential to understand that a millennial mindset is not restricted to employees of a certain age.
• It’s not about the year you were born; it’s your willingness to embrace change, collaboration, and community
• Collaboration isn’t about everyone having a task. Successful collaboration enables everyone to focus on what they do the best. Not every employee needs to be a social employee but every employee plays an important role in a brand’s storytelling efforts.
• Digital and social business tools enable scale, management, and reporting. Too often, however, tools are thrown at people’s problems. Your marketing goal should be to address human needs before technology.
• The 3 T’s (Trust, Training, Technology) required to create synergy between our need to humanize and personalize our business while innovating and leveraging technology.

Great content isn’t determined by you (the brand); it’s determined by your loyal customers. The future of marketing is relatability – and your ability to relate to customers today will focus heavily on empowering your community and telling your brand story through authenticity, transparency, and trust.

Brand trust and loyalty are on the decline, and today’s consumers are more educated than ever before. The marketing objective is simple: shrink the distance between our brand and our customers by creating conversations, creating real-time content strategies, and collaborating with those already trusted by your consumers, your employees, your influencers, and your current fans.

In this keynote program, Brian will educate attendees on the changing landscape of today’s consumers, inspire you to change your perspective, teach how every brand can empower its fans, and motivate you to THINK LIKE A FAN.

Audiences will walk away inspired and motivated with an understanding of the following:

• How to leverage content and social media to talk WITH your community (turning customers into fans and fans into influencers)
• K.I.S.S. content plan to empower user-generated content, influencer marketing, and employee advocacy
• The “Field of Dreams” marketing game is over
• Creating content in real-time including social video, live video, and podcasting
• How to identify who your customers are – and how and where they want to receive content
• How to amplify your offline experiences
• How to reach the influencers who influence the people making the buying decisions

Personal Branding, Employee Advocacy, Leadership

Influencer Marketing, Employee Advocacy, Digital Marketing, Social Media Marketing, Personal Branding

Influencer Marketing, Community, Leadership, Teamwork, Collaboration, Culture, Future of Work, Digital Transformation

Customer Experience, Digital Transformation, Influencer Marketing, Employee Advocacy, Digital Marketing, Customer Service

Millennials, Change, Collaboration, Company Culture, Leadership, Community, Digital Marketing, Social Business

Innovation, Collaboration, Technology, Augmented Reality, Virtual Reality, Culture, Community, Change