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Digital Empathy: The Synergy Between Technology Innovation and Emotional Connection
Every business today is in the business of trust and as the layers of our business world are expanded through innovation the importance of storytelling and relatability increase in importance and value. As we’ve learned over the last 10 years that although the world is more digitally connected and digitally dependent many business practices still ring true requiring us to shift our mindset for how digital innovation will replace what we do offline to how can digital innovation amplify, scale and simulate what we do in the real world.
In this presentation, Brian will walk through the strategies and innovations that are being used today and what will be used in the future to convey raw emotion and immersive storytelling enabling businesses to truly reach out and touch their consumers virtually.
The audience will walk away with:
Future Proof: How Cross-Generational Collaboration Empowers Change, Community, and a Shared Purpose
In this inspirational keynote, Brian leverages psychology with technology – resulting in new strategies for creating powerful connections and better experiences both online and offline. Brian will breakdown his cross-generational strategy built on the 3C’s: change, collaboration and community.
Audiences will walk away inspired and motivated with an understanding of the following:
Think Like A Fan: The Field of Dreams Marketing Game Is Over! If You Build It, Nobody is Coming!
Great content isn’t determined by you (the brand); it’s determined by your loyal customers. The future of marketing is relatability – and your ability to relate to customers today will focus heavily on empowering your community and telling your brand story through authenticity, transparency, and trust.
Brand trust and loyalty are on the decline, and today’s consumers are more educated than ever before. The marketing objective is simple: shrink the distance between our brand and our customers by creating conversations, creating real-time content strategies, and collaborating with those already trusted by your consumers, your employees, your influencers, and your current fans.
In this keynote program, Brian will educate attendees on the changing landscape of today’s consumers, inspire you to change your perspective, teach how every brand can empower its fans, and motivate you to THINK LIKE A FAN.
Audiences will walk away inspired and motivated with an understanding of the following:
Press the Damn Button: Why You Must Tell Your Story & How to Create a Memorable Storytelling Strategy
Whether you’re a leader in a Fortune 500 business, a small business owner, or an entrepreneur, every person [and every brand] has a story to tell.
In this program, Brian shares his game plan for the importance of telling your story, how to stand out from the noise, and where to get started.
The idea of branding your story or putting yourself out there can seem a little scary, but the days of allowing your work to speak for itself are over. There’s too much competition. This program teaches the value of telling your story and the vehicles through which it will be heard.
It doesn’t matter if you’re starting a blog, launching a podcast, going live on Facebook, or creating a video series for YouTube, you must shift your mindset, create a strategy, and most importantly… PRESS THE DAMN BUTTON!
Audiences will walk away inspired and motivated with an understanding of the following:
The Secret to Discovering Yourself: Be Yourself
Personal Branding, Employee Advocacy, Leadership
How To Discover The Girl Next Door: Influencer Marketing
Influencer Marketing, Employee Advocacy, Digital Marketing, Social Media Marketing, Personal Branding
We > Me: Community is the Future of Business
Influencer Marketing, Community, Leadership, Teamwork, Collaboration, Culture, Future of Work, Digital Transformation
Turning Customers Handshakes into Hugs
Customer Experience, Digital Transformation, Influencer Marketing, Employee Advocacy, Digital Marketing, Customer Service
Embracing a Millennial Mindset: How to connect with Digital Natives & Dinosaurs
Millennials, Change, Collaboration, Company Culture, Leadership, Community, Digital Marketing, Social Business
Omni-Sensory Innovation
Innovation, Collaboration, Technology, Augmented Reality, Virtual Reality, Culture, Community, Change
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Brian is a proud dad of three girls under the age of 10, a Pittsburgh loving sports fan, a self-proclaimed change evangelist which makes sense as the one constant in this pager wearing millennials career has been changing. Brian is a proud geek that majored in computer science that found his niche of “translating geekspeak” with a unique background that includes working 9 years for the DoD in Cybersecurity, 2 years at a booming cloud computing startup and the last 5 years an entrepreneur and CEO of iSocialFanz.
Brian’s DoD career includes leading a team of 30+ developers & trainers with a mission of training, implementing and developing solutions that empowered the different branches of the military to share and collaborate leveraging social business tools their cybersecurity policies and procedures. If that doesn’t sound tough enough Brian’s role included 2 trips to Afghanistan & 3 to Iraq while also briefing the joint chiefs of staff at the Pentagon. Brian discovered his love for workshops, training and speaking while at the DoD for which he leveraged in his next job as the Technology Evangelist of a booming datacenter startup based out of Phoenix Arizona was known as IOdatacenters.
Brian became the face of that company over his two years at IO, developing and implementing the social business and training strategies with the focus of transparent collaboration between new hires, management, executives as well as partners and customers. In those two years, the company grew from 256 employees when Brian started to 612 when Brian left.
The role of technology evangelist was one that Brian designed at pitched the CEO himself, as it was a role that two of his idols Guy Kawasaki at Apple and Robert Scoble of Microsoft, later Rackspace mastered creating cult-like followings while connecting internal and external community for the company. Brian had the luxury of reporting to the CEO with a dotted line to both the CIO & CMO where he was able to be the face of the brand speaking and evangelizing the IO data center and cloud solutions at the largest technology events in the world including Amazon ReInvent, VMworld, Gartner Symposium, CES and many more.
In 2014 while still at IO Brian received his first of many social business awards as he was named Top 25 Social Business Leader of the future by the Economist and IBM. Brian leveraged the visibility and opportunities afforded to him with this award to travel to Ted Talks and the world’s largest technology events as an influencer, speaker and the personal brand of iSocialFanz.
My Speaker List
