Mental Health Advocacy & Awareness
After the unexpected death of her father, champion alpine skier MIKAELA SHIFFRIN dealt with grief on a global stage as she faced a difficult Winter Olympics. Through her own experiences, Shiffrin sheds light on the importance of prioritizing mental well-being in high-pressure environments, inspiring others to seek support and break the stigma surrounding mental health challenges.
Environmental Advocacy & Awareness
Champion alpine skier MIKAELA SHIFFRIN sees skiing as a community that can be part of the solution to climate change. Joining an open letter to FIS on climate responsibility and partnering regularly with organizations such as Protect our Winters, Shiffrin advocates for eco-friendly practices in sports by encouraging individuals to take action to protect our planet for future generations.
Setting Up for Success: The Importance of Competitive Preparation
As the winningest skier of all time, MIKAELA SHIFFRIN’s success is not just a result of her incredible talent but also her meticulous approach to preparation and goal setting. From her rigorous training regimen to her mental resilience, Shiffrin exemplifies the importance of dedication, focus, and adaptability in achieving one’s ambitions both on and off the slop.
A native of Edwards, Colorado, Mikaela Shiffrin is the greatest skier of all time. Despite being only 28 years old, Mikaela holds the most World Cup wins (97) of any male or female alpine skier in history. She is a two-time Olympic Gold Medalist; five time Overall World Cup Champion; four time world champion in slalom; and a seven time winner of the World Cup discipline title in that event. Mikaela was also the youngest slalom champion in Olympic alpine skiing history, at 18 years and 345 days.
Mikaela is not only a dominant and global force on the mountain, but is perhaps even more impressive off of it. Mikaela was named one of Time Magazine’s "100 Most Influential People in the World" for her dominance in her sport, her philanthropic work with organizations such as Protect Our Winters, and her authentic connection with her audience when it comes to topics like mental health, the importance of family, and her openness about what it takes to be at the top of one’s craft.