Stronger Brand, More Customers, Happy Employees
Your industry is fighting a war for new customers and engaged talent. But all too often, marketing, sales and HR wind up working in separate silos, focused on different challenges that don’t necessarily make your company better at delivering on the mission or the message.
Just imagine if your employees could collectively create an aligned culture of success across all business lines. If they could work together to build a stronger brand, acquire more customers, and hire and retain the best employees.
In this engaging session, successful author, leader and keynote speaker Michael Brenner will show you how courageous leaders are transforming their entire culture and building a powerful brand by activating their employees’ gift for storytelling.
You Will Learn
Marketing That Matters: How brilliant marketers avoid waste, gain buy-in, and create more meaningful impact
Marketing has an impact problem. We're the only department that seems to report on activities, not results. Our peers treat us like order-takers and we do lots of stuff. But getting support for new ideas and positive change feels like an uphill battle.
Here's the thing: The path to doing genuinely meaningful work is paved with results, not tasks. Brilliant marketers don't just buy clicks or spin out ads or create more content. They focus on business outcomes. They know how to champion the right ideas to trigger company-wide change and market-wide response. And it all starts when you stop focusing on tasks and start acting like leaders.
In this hour-long keynote, veteran marketer, inspiring entrepreneur and bestselling author Michael Brenner will show you how to champion the ideas that really matter to make the greatest impact for your organization and your career.
Having more impact does not require a bigger title. It requires a smarter approach to championing ideas.
It's time for your marketing to make an impact.
FUTURE CMO: How tomorrow's CMO is revolutionizing marketing around the customer experience.
The business expects marketing to deliver revenue and higher ROI. We believe Marketing should focus on providing amazing customer experiences. And yet, every day, we are getting asked to do more and more marketing activities that don't deliver either revenue or better customer experiences.
In order to bridge this gap, we need to put our customer at the center of everything we do. Brilliant marketing leaders know that by focusing on customer value, we deliver better business outcomes. We know how to champion the right ideas to trigger company-wide change and market-wide response.
In this presentation, veteran marketer, inspiring entrepreneur and bestselling author Michael Brenner will show you how the future CMO is revolutionizing marketing around the customer experience.
The Future CMO is already here. It's time to embrace the future.
The Champion Leader: How to get your ideas heard and create meaningful impact
You're a leader. Whether you run your own business, are just starting your career, lead a small team, or you're a leader inside a global brand, you know that yesterday’s ideas just don't work today.
Unfortunately, your everyday tasks often get in the way of focusing on the ideas that deliver the greatest impact. Or getting an organization to embrace new initiatives, or test a new concept, can feel like an uphill battle.
In this hour-long keynote, international speaker, veteran corporate insider, inspiring entrepreneur and bestselling author Michael Brenner will show you what he's learned from more than 53 jobs: how to champion the ideas that really matter to you and make the greatest impact for your organization and your career.
Everyone has the power to spark innovation and become the leader your company needs. Are you ready to make an impact?
PERFORMANCE-BASED MARKETING IMPACT: How brilliant advertisers are adopting performance-based approaches that create measurable business impact
The current model of Marketing and Advertising at most companies is fundamentally broken. Anyone can buy reach and frequency. But the truth is, consumers are tuning us out. And most networks and agencies aren't incentivized to deliver advertiser-centric performance.
Here's the thing: CEOs will no longer accept marketing that doesn't deliver measurable results. Brilliant marketers don't just buy clicks or spin out banners. They focus on marketing outcomes that they can present to business executives.
In this keynote, veteran marketer, inspiring entrepreneur and bestselling author Michael Brenner will show you how to stop wasting money and start measuring the results of your ad spend. You'll learn the simple tricks that marketers can use to push back on the channels and tactics that don't work. And how to shift your advertising to the platforms that deliver results.
Having more impact does not require a bigger budget. It requires a smarter approach to championing ideas. It's time for your marketing to make an impact.
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
Over the last two decades, Michael has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael’s innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change.
Today, Michael is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.
When he’s not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces.
Michael Brenner graduated with a Bachelor of Arts (B.A.) in English Literature from St. Joseph’s University (Philadelphia, PA). He lives in West Chester, PA with his wife and four children.