From the White House to the NFL: Building an Effective Communications Strategy
As one of the most important and iconic cultural institutions in the U.S., the NFL is subject to almost as much scrutiny as the government. Americans’ passion for the game generates debates every bit as heated as those in politics. As the NFL’s chief communications officer, Joe Lockhart led the league through a turbulent 2017 season amid a public feud with the president that ignited a passionate national debate about the protests and patriotism, as well as high-profile rifts within the organization. With the intensity of the 24/7 news cycle and the communications strategies employed to amplify the NFL's message, Lockhart's experience was comparable to his tenure as White House Press Secretary. Lockhart's account gives audiences a front row journey through the stormy political waters of the NFL's cultural crisis and the lessons learned for shaping an effective communications strategy in today's unpredictable political and media landscape.
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Former White House Press Secretary under President Bill Clinton, as Vice President of Global Communications for Facebook, and as a contributor to CNN, JOE LOCKHART is called upon for his expert views and insights.
Joe Lockhart is Vice Chairman of Public Affairs for Edelman, a global communications marketing firm, where he provides reputation counsel to CEOs and C-suite executives. He is also a frequent contributor to CNN. Lockhart most recently served as Executive Vice President of Communication with the National Football League, where he oversaw and directed league office initiatives for communications, social responsibility and community relations. As Vice President of Global Communications for Facebook, Lockhart led the social network’s corporate, policy and international communications team. Lockhart was a Founding Partner and Managing Director of The Glover Park Group, providing clients with valuable insight in media relations and political strategy. He is a former chief spokesman and senior adviser to President Bill Clinton (from 1998-2000).
Mr. Lockhart, a veteran of political campaigns, served as Senior Advisor to Senator John Kerry’s 2004 presidential bid. He has also served as National Press Secretary for the 1996 Clinton-Gore campaign, Deputy Press Secretary for the 1988 Dukakis-Bentsen campaign, and Assistant Press Secretary for the 1984 Mondale-Ferraro campaign. In 1980, he was Regional Press Coordinator for President Carter’s re-election bid.
In addition, he has a wealth of experience in strategic communications for a variety of clients. As Executive Vice President at Bozell Sawyer Miller, he advised a range of high-profile corporations and institutions.
An award-winning journalist, Mr. Lockhart has worked for both network and cable news outlets. He previously held posts as Assignment Editor at ABC News and Deputy Assignment Manager for CNN in Washington. He also served as foreign producer for SKY Television News, Europe’s first 24-hour television broadcast news service. Mr. Lockhart received a Bachelor of Arts from Georgetown University.