Erin Andrews is a Leader in Women’s Athletic Apparel. She Talks Finding Success by Blending Business, Personal Brand, and Passion
ERIN ANDREWS is known across the country for her prolific and respected sportscasting career with Fox Sports, but she is also an extremely savvy businessperson. Spotting a gap in the women’s fan apparel market, she launched a women’s National Football League apparel line, WEAR by Erin Andrews. The line quickly become a hit with fans, earning its spot as #1 bestselling NFL women’s clothing brand. Andrews capitalized on the brand’s success expanding into the National Basketball League and the National Collegiate Athletic Association, with an expansion into the National Hockey League on the way. Her success has come from using her knowledge to find the gaps in the market and marketing to her audience, two topics that she discusses as a business speaker at engagements.
Her visionary business leadership has been applauded and profiled in Entrepreneur and Women’s Wear Daily. “Erin identified fashion in some unique looks that she didn’t feel were being serviced in our industry today,” said Jack Boyle, global co-president of Fanatics, the largest retailer of licensed sports merchandise in the world.
Andrews is also an advocate for women in sports and cervical cancer awareness, as a survivor herself. She has overcome the obstacles in her path to be a true success story and an inspiration to millions. She is eager to motivate and inspire your audience with insights from her life as a leading sportscaster and businessperson. Hiring Erin would be a touchdown for your organization.
Virtual Programming: Erin Andrews delivers the substance and star power you need to make your event shine. She is a perfect choice for empowering conversations- or as an emcee, moderator or host for your fundraiser or large event
When FOX sports broadcaster ERIN ANDREWS "stopped by" HWA the other day for a virtual meet and greet, we all left the call feeling more energized and hopeful than before, inspired by her resilience in the face of several personal obstacles, and impressed by her passion, clarity of vision and her gravitas. She engaged us with her storytelling on a wide range of topics from sports headlines, to being passionate about work, to her entrepreneurial ventures. Poignantly, she shared her journey overcoming cervical cancer and the importance of using her voice to advocate for testing and support for cancer patients. Seeing a need and an opportunity, she created her new women’s NFL apparel line, WEAR by Erin Andrews which is #1 in the category and loved female fans, which make up 50% of the NFL's fan base, by the way. Erin commands any crowd- live or virtual- for lively, empowering, and insightful conversations. And you know from her sideline reporting that she is an excellent interviewer and moderator who is quick on her feet and a pro's pro. She was the first woman to receive the Pat Summerall Award, which is given each year to a notable NFL broadcaster, and in 2021, won a Gracie Award from the Women in Media Foundation for Sports On-Air Talent. Securing Erin for your event is a big win all around.
Very few people in the world know exactly what they want to be at the age of 13, much less make that dream into a reality, but that’s exactly what Erin Andrews did, as she’s become one of the most recognized and respected sports broadcasters in the industry.
As part of FOX Sports’ A Team, Andrews currently reports for “FOX NFL Sunday,” for sideline coverage and features, a show that records a staggering 56.4 million unique viewers, as well as reporting for “NFL Thursday Night Football.”
For 11 seasons, Andrews co-hosted ABC’s long-running reality series, Dancing with the Stars, alongside Tom Bergeron. Having a unique perspective on the competition, Erin was also a contestant in 2010, where she was paired with Maksim Chmerkovkiy and earned third place.
Andrews’ recently added “creator” to her long list of titles with the launch of her new women’s NFL apparel line, WEAR by Erin Andrews. The fashionable, comfortable and subtle line, designed for women to wear anywhere and everywhere, has quickly garnered notable attention- becoming the #1 NFL women’s only brand since it launched in October 2019 (ranking 90% above it’s closest competitor). Breaking $100,000 in sales on cyber Monday, WEAR by Erin Andrews has also become the #3 women’s only brand out of all sports leagues, with an average of 850 units sold per team since it’s launch and a forecasted $2.1 million in sales for 2019.
Recent notable appearances include her coverage of the 2018 NFC Championship Game, Super Bowl LI & Super Bowl XLVIII, the 2015 & 2014 World Series, the 2015 & 2014 MLB All Star Games and hosting FOX’s “Prime Time College Football Pregame Show.” Prior to her move to FOX, Andrews spent eight years at ESPN where she hosted the first hour of ESPN’s “College GameDay” on ESPNU and was a features reporter for the full three-hour program, congruently serving as a sideline reporter for NCAA football and basketball games.
Erin began her career with Fox Sports-Florida South as a freelance reporter and Tampa Bay Lightning reporter for the Sunshine Network. She joined ESPN in May 2004 as a reporter for the network’s National Hockey League coverage and quickly become a fan favorite, transitioning into college football and basketball.