Design Thinking, The Disney Way – Every wanted to know how Walt Disney came up with the idea for a Disneyland, or how Pixar created a cullture that empowers creativity? Or perhaps found yourself amazed at how some companies develop killer insights that enabled them to break into major new categories. Building on some 25 years of experience with The Walt Disney Company, most recently as Vice President of Innovation and Creativity, Duncan Wardle creates an engaging keynote/workshop presentation that will not only answer these questions but leave you with a new set of easy to use tools, to enable you to take on your challenges in new and different ways that deliver tangible results.
The Keynote/Workshop presentation will include the following Creative Behaviors and Innovation Tools:
The Creative Behaviors
Nurturing – this behavior is all about growing an idea together so it evolves to become “our idea” vs “my idea,” which is key to prevent the idea getting diluted, stuck or killed as it moves to execution.
Playfulness – here the audience will learn to focus on how to get into the right Brian State required for Innovation & Creativity at work.
Telegraphing – this behavior will help set the audience up for success in creating the right environment for ideation, whether it’s an Expansionist or Reductive thinking session.
Intuition – this is all about helping people dial up empathy for your consumer and ensuring that all the ideas they develop are embedded in Consumer Truth.
Mindfulness – this behavior shows people how to move between their conscious and unconscious brain to develop “Moon Shot” Thinking.
Curiosity – is all about helping people understand the importance of unplanned collaboration and how best to get new stimulus into their lives to develop new ideas.
Bravery – the final Creative behavior for the Keynote/Workshop will focus on the need to be Brave and take smart risks by skilling them with a series of tangible Innovation Tools to give them the confidence to be Brave.
The Innovation Tools
What If? – by asking what if the Rules didn’t apply, learn how you can get out of your River of Expertise and think differently by challenging sacred cows.
Where Else? – looking around the world of innovation to see where else your challenge has already been solved and borrowing back the underlying principles to help solve your challenge.
Who Else? – using different perspectives to come at your challenge from a completely different angle.
How Else? – rewording your challenge to get people’s minds to a different place.
Storyboard – here the audience will learn how to land a complete idea that engages both introverts and extroverts.
Naive Observers™ – leverages the brain power of the most unlikely sources to get you out of your “River of Expertise” to come up with new and unique ideas.
Wheel of Wonder™ – a tool that helps identify ideas that are embedded in consumer insight and most likely to drive the business.
Participants will learn:
- How to use unique Creative Behaviors instilled @ Disney to established a culture that embraces innovation & creativity.
- How to use Design Thinking Innovation Tools to “Think Different.”
- How to integrate all three key learning styles; visual, auditory and kinesthetic.
- How to engage both extrovert and introverted thinkers.
- How to lead a variety of Energizers to move the team into a Creative Brain state for ideation.
- To develop a common language around Innovation & Creativity moving forward.