Toto Wolff

NEW EXCLUSIVE
  • Co-Owner, CEO and Team Principal of Mercedes-AMG PETRONAS Formula 1 Team
  • Former Racing Driver
  • Investor and Founder of a Tech-Focused VC Firm in Austria
  • Harvard Business School Case Study "Number One in Formula One"

Motorsport executive, VC investor, and former racing driver Toto Wolff delivers star power balanced with expertise in high-performance leadership and organizational culture. Toto is the Co-Owner, CEO, and Team Principal of the Mercedes-AMG PETRONAS F1 Team. A former racing driver turned investor, Toto started his career by founding a tech-focused venture capital firm in Austria. He entered F1 with an ownership stake in the Williams F1 Team in 2009, before acquiring a 30% stake (now 33%) in the Mercedes-Benz works team in 2013. Toto has since led the team, featuring the most successful F1 driver of all-time, Lewis Hamilton, to unprecedented heights, winning eight Constructor World Championships and seven Driver World Championships.

Toto’s high-performance leadership philosophy was the subject of a Harvard Business School Case Study in 2022, “Number One in Formula 1.” He regularly visits Harvard to work with MBA students and teach the case study, leading discussions on high-performance leadership and organizational culture. In 2024, Toto will help teach a Harvard Business School course alongside professor Anita Elberse, focusing on how he has led the Mercedes AMG Petronas Formula 1 team to historic success. Toto is also an Associate Fellow at Oxford University’s Saïd Business School where he imparts lessons on entrepreneurship and innovation, as well holding an Honorary Doctorate from Cranfield University. In sought after talks, Toto leverages his understanding of winning culture, team leadership, and personal effectiveness.

 



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Past Hosts Include:
  • Web Summit
  • Oxford University
  • Harvard Business School
How Billionaire Toto Wolff Built Mercedes’ F1 Team Into An Auto Racing Dynasty | Forbes - Get Sharable Link
Talks & Conversations with Toto Wolff
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A Fireside Chat with Toto Wolff

In this engaging and informative fireside chat conversation, motorsport executive, VC investor, and former racing driver TOTO WOLFF shares captivating stories from the racetrack and powerful insight into his high-performance leadership philosophy. ...

In this engaging and informative fireside chat conversation, motorsport executive, VC investor, and former racing driver TOTO WOLFF shares captivating stories from the racetrack and powerful insight into his high-performance leadership philosophy.

In Conversation: Harvard Case Study on High-Performance Leadership

Through his high-performance leadership, TOTO WOLFF has kept the Mercedes-AMG PETRONAS F1 Team at the top of fierce competition for almost a decade. Wolff’s leadership lessons were the subject of a Harvard Business School Case Study in 2022, “Number One in Formula 1.” In this riveting talk, Toto mot ...

Through his high-performance leadership, TOTO WOLFF has kept the Mercedes-AMG PETRONAS F1 Team at the top of fierce competition for almost a decade. Wolff’s leadership lessons were the subject of a Harvard Business School Case Study in 2022, “Number One in Formula 1.” In this riveting talk, Toto motivates audiences with his lessons in high-performance culture, team leadership, and personal effectiveness.

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Speaker News
<p><strong>Motorsport Executive Toto Wolff is an essential voice on sustainability </strong></p>

Motorsport Executive Toto Wolff is an essential voice on sustainability

Team Principal and CEO of Mercedes-AMG PETRONAS Formula 1 Team TOTO WOLFF is a highly sought-after speaker for implementing more sustainable practices in businesses of all kinds.

Since 2019, F1 has continued its commitment to making the sport as environmentally friendly as possible; their Sustainability Strategy has them currently projected to achieve Net Zero Carbon by 2030. As one of the sport's most successful trailblazers, Wolff has made it clear that Mercedes will be at the forefront of the movement towards a cleaner, healthier planet. With a goal to “raise [their] standards” and “set the benchmark within [F1]”, Wolff spearheaded the team’s investment into Sustainable Aviation Fuel - a type of biofuel with a smaller carbon footprint than regular jet fuel. In an official statement Wolf said: “We aim to be on the cutting edge of change, using our global motorsport platform as a model for a more sustainable and diversified future.” 

Not only have Wolff and Mercedes’s efforts led to achieving 58% emissions reduction but have also encouraged other Formula 1 teams to follow suit in their push for better sustainability practices. In captivating talks and conversations (often including his wife, managing director of F1 Academy and fellow sustainability advocate, Susie Wolff) Toto offers unparalleled insights on revolutionary, high-performance leadership and impactful sustainability practices that can be beneficial to audiences of all kinds.

Watch Toto Wolff discuss leadership >>

<p><strong>Toto Wolff is the architect of Mercedes-AMG PETRONAS Formula 1 team’s success</strong></p>

Toto Wolff is the architect of Mercedes-AMG PETRONAS Formula 1 team’s success

Formula 1’s Mercedes-AMG PETRONAS is one of the most successful teams throughout the sport’s prestigious 72 year history. Having dominated F1 over the past decade, Mercedes can credit a lot of their unprecedented achievements to their fearless leader, VC Investor and former racing driver TOTO WOLFF. Since Wolff took on the role of Team Principal in 2013, Mercedes has won a total of 8 Constructors and 9 Drivers Championships. He captains a crew of 1,800 people, including the driver who is responsible for 8 of their 9 Championships - Sir Lewis Hamilton - to victory; he is the mastermind behind both Hamilton and the team’s history-making accomplishments

Wolff’s remarkable leadership philosophy was the subject of a Harvard Business School Case Study. His perfectionism has also been profiled in publications like The New Yorker and Insider. Toto’s dynamic work ethic and management practices are transferable to organizations of any kind. Wolff leaves audiences with a better understanding of how to create perfect synergy and lead teams of all kinds to greatness.

Watch Toto Wolff at Web Summit >>

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Biography

Toto Wolff is the Co-Owner, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team. A former racing driver turned investor, Toto started his career by founding a tech-focused venture capital firm in Austria. He entered F1 with an ownership stake in the Williams F1 Team in 2009, before acquiring a 30% stake in the Mercedes-Benz works team in 2013. Toto has since led the team, featuring the most successful F1 driver of all-time, Lewis Hamilton, to unprecedented heights, winning eight Constructor World Championships and seven Driver World Championships. Toto’s high-performance leadership philosophy was the subject of a Harvard Business School Case Study in 2022.