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Toni Breidinger

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  • Professional Stock Car Racing Driver Bridging Motorsport and Global Fashion
  • NASCAR's Only Female Driver
  • Most-Followed Driver in NASCAR with 5+ Million Followers

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Toni Breidinger is the only woman competing full time across NASCAR’s national levels and, with more than 5 million followers, the most-followed driver in the sport. 

Racing at 180 miles per hour on weekends and partnering with luxury fashion house COACH off the track, Toni Breidinger embodies a modern duality NASCAR has never seen before. She began racing at nine years old and became the winningest female driver in U.S. Auto Club history with 19 victories before transitioning to stock cars. She entered NASCAR at 21 and now holds the record for the most Top 10 finishes by a woman in the ARCA Menards Series.

On stage, Breidinger speaks about performing under pressure, building a personal brand alongside elite competition, and staying focused when expectations are high. She gives audiences a behind-the-scenes look at preparation, precision, and the mindset required to compete at the highest level while growing influence in real time.

 

Toni Breidinger headshot
Past Hosts Include:
  • Brand Innovators Panel
  • Uninterrupted Film Festival
  • Women's Sports Foundation
  • NASCAR
Toni Breidinger & Ashley Walls drive their futures | Uber - Get Sharable Link
Talks & Conversations with Toni Breidinger
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Redefining the Modern Competitor

As a full-time NASCAR driver and cultural force, TONI BREIDINGER reflects on what the next generation of athletes and leaders look like. She discusses adaptability, media fluency, and how performance now extends beyond the track into brand, influence, and impact. ...

As a full-time NASCAR driver and cultural force, TONI BREIDINGER reflects on what the next generation of athletes and leaders look like. She discusses adaptability, media fluency, and how performance now extends beyond the track into brand, influence, and impact.

Build the Brand While You Build the Skill

With more than 5 million followers and partnerships that have expanded NASCAR’s cultural footprint, TONI BREIDINGER speaks to the reality of performing and building influence at the same time. She discusses how to grow visibility without losing focus, protect your edge while expanding your platform, ...

With more than 5 million followers and partnerships that have expanded NASCAR’s cultural footprint, TONI BREIDINGER speaks to the reality of performing and building influence at the same time. She discusses how to grow visibility without losing focus, protect your edge while expanding your platform, and turn momentum into long-term opportunity.

Performing Under Pressure

Professional race car driver TONI BREIDINGER breaks down what it takes to compete when milliseconds matter. Drawing from her experience racing at 180 miles per hour, she shares how preparation, composure, and split-second decision-making separate contenders from champions. Audiences gain insight int ...

Professional race car driver TONI BREIDINGER breaks down what it takes to compete when milliseconds matter. Drawing from her experience racing at 180 miles per hour, she shares how preparation, composure, and split-second decision-making separate contenders from champions. Audiences gain insight into staying sharp when the stakes are high and the spotlight is constant.

Leading When the Stakes Are Public

As the most-followed driver in NASCAR, TONI BREIDINGER understands that performance no longer happens in private. She explores how leaders can operate at the highest level while navigating visibility, scrutiny, and opportunity in real time. This session reveals how focus, discipline, and self-trust ...

As the most-followed driver in NASCAR, TONI BREIDINGER understands that performance no longer happens in private. She explores how leaders can operate at the highest level while navigating visibility, scrutiny, and opportunity in real time. This session reveals how focus, discipline, and self-trust allow decision-makers to thrive when the world is watching.

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Press & Media
Toni Breidinger: The NASCAR Racer With A Victoria’s Secret Side Hustle - NYLON
Meet Toni Breidinger, the Sports Illustrated Model Taking NASCAR by Storm - E News
Toni Breidinger's Double Life - Who What Wear
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Biography

Toni Breidinger, a 25-year-old California native, began racing at 9 years old at her home track, Sonoma Raceway. She raced go-karts for six years across North America and Jamaica before transitioning to open wheel at 15, where she became the most winning female in U.S. Auto Club (USAC) history with 19 victories.

At age 19, she made the switch to stock car racing and began her NASCAR journey in 2021 at 21 years old. A driver for Toyota Racing Development, Toni has earned 1 podium, 4 Top 5s, and a record-setting 27 Top 10s in NASCAR’s ARCA Menards Series—more than any other female in history. She also made headlines in 2023 as the first female to compete in two NASCAR races on the same day, and she holds the record for the highest debut finish by a female at Kansas Speedway. As of 2025, she is the only female competing full time across all levels of NASCAR.

Toni made history once again by bringing the first luxury fashion house COACH into the NASCAR space, bridging the gap between motorsport and high fashion. Off the track, she’s a successful model, featured in campaigns for Victoria’s Secret, GAP, Free People, and more.

She has appeared on Ellen, The Today Show, and in publications like GQ, Marie Claire, Glamour, Shape, and The New York Post. With over 5 million followers, Toni is the No. 1 most-followed driver in all of NASCAR, and continues to break barriers as both an athlete and cultural icon.

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