Richard Thaler
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- Winner of the 2017 Nobel Prize in Economic Sciences
- Professor of Behavioral Science & Economics - University of Chicago Graduate School of Business
- Field-Defining Pioneer of Behavioral Economics
- Co-Author of Bestseller 'Nudge', Author of 'Misbehaving'
- Talks at Google
- The British Academy
- The Nobel Prize, Stockholm
- London School of Economics
- The Aspen Institute
- The University of Chicago
"Nudge is as important a book as any I’ve read in perhaps twenty years"
-Barry Schwartz, The American ProspectDrawing on decades of research in the fields of behavioral science and economics, Nobel laureate RICHARD THALER offers a new perspective on personal choices we may later regret - bad personal investments, consumption of unhealthy foods, neglect of our natural resources - and shows us how sensible "choice architecture" can nudge people toward the best decisions. Whether motivating students to embark on a path to success or helping executives inspire organizations, Thaler helps all audiences hack the practice of becoming their best selves.
Nobel laureate RICHARD THALER unpacks the psychology of decision-making which lies in the gap between economics and psychology. Thaler presents everyday challenges to the received economic wisdom, examining cases and transactions relevant to host industries and concerns.




