Salt Sugar Fat: How the Food Giants Hooked Us
Some of the most profitable food companies of the last half century are knowingly manipulating salt, sugar, and fat to addict us to their products. And it’s working. The industry rakes in a trillion dollars a year. Meanwhile, one in three adults, and one in five kids, is clinically obese, and the total economic cost of this health crisis is approaching $300 billion a year. How did we get here, and what can we do? In this compelling talk, Michael Moss offers an empowering narrative, grounded in meticulous, often eye-opening research. He takes us inside the labs where food scientists are enhancing the “mouthfeel” of fat by manipulating its chemical structure. He shows how food companies are adapting marketing techniques from tobacco companies, and expanding into new, international markets. And he talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Based on the bestselling book that has started a necessary national conversation, Moss’s keynote offers an objective and sweeping take of the problems, and the many solutions. You will never look at a nutrition label, or the food on your plate, the same way again.
Is That Really Healthy?: Debunking Myths and Better Understanding the New World of Health Food
Acai bowls. Cold-pressed juices. Gluten-free snacks. The market surrounding health foods has exploded in recent years, and the conversation surrounding how diet contributes to a truly healthy lifestyle has grown increasingly louder. In this informative and empowering keynote, Michael Moss takes a deep dive into the world of health, wellness and “self-improvement,” providing science-backed, fact-based research on what actually works and how to avoid getting sucked into the latest fad. Debunking some prevalent myths, and providing audiences with simple and easy tools to promote healthy habits and reduce their reliance on salt, sugar and fat, Moss’ keynote leaves audience thinking and energized to make positive adjustments to their daily lives. Filled with humility and humor, Moss tailors his talk to every audience, ensuring it is accessible and actionable for audiences worldwide.
Becoming Kale: Lessons in Smart Marketing
What makes people tick and products popular? In this fascinating program, Michael Moss takes audiences inside the world of smart marketing, unpacking lessons from his New York Times Magazine cover story: Broccoli’s Extreme Makeover. Having worked with a leading advertising agency to create an experimental mass marketing campaign for broccoli, Moss reveals how the same masterful, strategic and, at times, manipulative, tactics of the biggest brands in the food industry (from Coca-Cola to General Mills) can work to sell any product regardless of its seeming unpopularity. Shedding light on the psychology, precise data collection and statistical analysis that goes into the most ingenious marketing campaigns, Moss provides actionable lessons and entertaining anecdotes for consumers and businesses alike, regardless of industry.
The State of Journalism: Investigative Reporting in the Age of Fake News
Pulitzer Prize-winning investigative reporter Michael Moss sheds light on the state of journalism today, and the challenges of in-depth reporting in the age of click-bait headlines and fake news. From his on-the-ground reporting during the Iraq War to his work uncovering the dangers of contaminated meat, Moss takes audiences inside the at-times dangerous world of investigative journalism, revealing what it takes to obtain official documents, work with sources, and the painstaking process of fact-checking. Providing insightful and engaging commentary on how to address the public’s growing demand for reliable news sources, and why long-format, investigative journalism is hard to come by in today’s media environment, Moss’ talk is both a fascinating reflection on journalism’s past and a prescription for its future.
Speaker Spotlight: Michael Moss
Pulitzer Prize-winning investigative journalist and #1 New York Times Bestselling Author of Salt Sugar Fat: How the Food Giants Hooked Us, MICHAEL MOSS has been sought-out to speak at organizations and companies as diverse as Bloomberg, Nestle, Seabourn Cruise Line, UCLA, the Swedish American Chamber of Commerce, and the Produce Marketing Association. Moss is hailed as ”extraordinary… a perfect speaker” (University of the Sciences) and “a really amazing and engaging speaker, very professional” (Premier News and Finance Company) thanks to his “powerful message” (Epicure) “extraordinary depth and breadth of knowledge” (Robert Wood Johnson Foundation) and “entertaining, informative style” (UCLA). His presentation style is genuinely fascinating, interactive and fun, and he is able to tailor his remarks to any audience. Beyond his most popular Salt Sugar Fat talk-- which offers a fascinating look at how the food giants hooked us-- Moss also offers insights into the new world of health and wellness, lessons in smart (statistics and research-based) marketing, and the state of journalism.
Michael Moss is a Pulitzer-prize winning journalist and the author of Salt Sugar Fat: How the Food Giants Hooked Us, a #1 New York Times bestseller published in 2013 by Random House.
He is currently working on a second book about food and addiction for Random House, Hooked: Food and Free Will.
From 2000 until 2015, he was an investigative reporter with The New York Times, reporting most recently on the processed food industry. In 2010, he won the Pulitzer Prize for Explanatory Reporting for his investigation of the dangers of contaminated meat. His hamburger article was the centerpiece of a body of work focused on surprising and troubling holes in the system to keep food safe.
Before joining The Times, Moss was a reporter for The Wall Street Journal, New York Newsday and The Atlanta Journal-Constitution.
He was a finalist for a Pulitzer Prize in 2006 for his reporting on the lack of protective armor for soldiers in Iraq, and in 1999 for a team effort on Wall Street’s emerging influence in the nursing home industry. He received an Overseas Press Club citation in 2007 for stories on the faulty justice system for American-held detainees in Iraq.
Moss is a former adjunct professor at the Columbia University Graduate School of Journalism, and has had fellowships with the German Marshall Fund and the Gannett Center for Media Studies. In 1983 he covered an expedition up the West Ridge of Mount Everest in Nepal.
Born in Eureka, Calif., Moss attended San Francisco State University. He lives in Brooklyn with his wife, Eve Heyn, a communications specialist on global health matters, and their two boys.