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A Fireside Chat with Matty Matheson
In this uproarious fireside chat conversation, acclaimed chef, bestselling author, and innovator MATTY MATHESON shares how he is building an indie food-media empire and offers insights that will motivate leaders across industries while generating major buzz.
Cooking & Conversation with Matty Matheson
Known as much for his amazing food as his love for life, positive mental attitude, and epic Instagram account, MATTY MATHESON brings his larger-than-life energy to demo delicious recipes as he shares memories of the foods that have defined who he is.
Chef Matty Matheson continues to expand his indie food-media empire with clothing line Rosa Rugosa and hit TV show ‘The Bear’
Internationally appreciated chef, NYT bestselling author, beloved TV host, and now co-Producer and actor on a runaway hit TV series and founder and an inspired clothier – MATTY MATHESON’s empire is unstoppable. Known (and adored) for popular series Dead Set on Life and It's Suppertime! on Viceland, as well as his own YouTube show Just A Dash – which boasts over 1M subscribers and 80M+ views, Matty was tapped by long-time friend and creator of FX’s The Bear to come on as a co-producer, culinary lead, and play a small role. Not as a chef, but as a beleaguered handyman. Overseeing five of his own restaurants and investing in numerous others, Matheson brought an authenticity and realism to the show which played no small part in its massive success.
In addition to his foray into scripted TV, Matheson has launched Rosa Rugosa – a clothing line centered around durable, well-fitted, and Canadian-made workwear. The brand, named after a native Canadian rose that grows in rocky terrain – is made in Canada, in an extended size range, and built to last. An exhilarating New York Times profile about Matheson’s latest endeavors described him as “an irresistible – and unexpected – celebrity,” and he brings major charm, humor, and insights to speaking events, generating buzz, and guaranteeing an impact that will resonate with any audience.
Read the Matty Matheson NYT profile here >>
Watch Matty Matheson’s GQ interview >>
Chef Matty Matheson’s career and burgeoning empire are a case study in discipline, brand-awareness, and killer instinct
MATTY MATHESON is the celebrity chef for the digital age. After achieving fame as host of the cooking shows Dead Set on Life and It's Suppertime! on Viceland, Matheson decided to launch his self-produced, wildly successful YouTube series Just A Dash.
Its success reinforces Matty’s heavyweight status in the YouTube ecosystem, where his videos have collectively amassed in excess of 100 million views. He has leveraged his show’s success to enter brand partnerships with clothing brand RVCA, cookware manufacturer Castor Design, and food company McCain Canada. In addition to all of that, Matheson is a bestselling cookbook author and investor in several restaurant ventures; all of which earned him a profile in Fast Company: “How Matty Matheson is not-so-quietly building the indie food-media empire we all need.”
Matheson’s career and burgeoning empire are a case study in discipline, brand-awareness, and killer instinct. Be sure to request Matty for your next event, if you want generate buzz and foster a program of fun, humor, and cogent business advice.
Internationally recognized chef and personality Matty Matheson has been breaking barriers since his cooking debut. His expansive career has brought many opportunities to the chef, restaurateur, cookware and clothing co-creator, author of back to back New York Times bestselling cookbooks, Matty Matheson: A Cookbook and Home Style Cookery) and television personality; including features on Jimmy Kimmel Live, Late Night with Seth Meyers, GQ, Rachel Ray, Forbes, Bon Appetit, Playboy and more.
Born and raised in Canada, Matty came to the world of cooking when he entered the culinary program at Humber College. While he left the school just prior to graduating, the skills he gleaned there quickly landed him in Toronto's vibrant culinary scene, where he rose through the ranks to become one of the city's most celebrated and recognizable chefs. After years of helming the cult Toronto restaurant Parts & Labour, Matty left the restaurant in 2016 to focus on writing Matty Matheson: A Cookbook and opening his own establishments.
2019 saw Matty strike new ground, entering the world of live events in the form of his own food and music festival, Mattyfest. Taking place at RBC Echo Beach in Toronto, the event was host to a food program of two dozen favorite restaurants and two stages of internationally renowned musical acts headlined by Wu-Tang Clan, all curated by Matty himself.
His cooking show Just A Dash, his first since Dead Set On Life and It's Suppertime! with Viceland, finds him back in the kitchen doing what he does best -- breaking down the barriers that often prevent people from feeling confident in their own home. This authentic and unscripted take on home cooking, as well as, the second season of Just A Dash, is already proving a massive success for Matty with every episode on the cusp of half a million views (or over) and over a quarter million YouTube. The success of both series reinforces Matty being a heavyweight in the YouTube ecosystem, where his videos collectively have amassed in excess of 100 million views.
His accomplishments have built a strong foundation and he won’t be stopping anytime soon; be sure to look out for new restaurants, clothing experiences and the ever-evolving expansion of the Matty brand in 2021.
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