L. Jon Wertheim
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- Renowned Sports Journalist
- Co-Author of the NYT Bestseller Scorecasting (Imparting Lessons & Analytics from Sports to Improve Your Business)
- Executive Editor, Sports Illustrated
- Trustee Commission of Florida
L. JON WERTHEIM shares insights from the multi-billion dollar sports industry that offer business leaders a unique window into broader economic behavior. Addressing insights from his New York Times Bestseller Scorecasting, Mr. Wertheim explains how the decisions made in the high stakes world of sports, whether on the field or off, can be applied in the business world for a winning outcome. Using brilliant anecdotes and colorful storytelling from the sports world, he highlights biases and processes that impact vital business decisions in any field. Jon Wertheim provides real world applications for a new spin on business success. Here are a couple of interesting examples:
-How do ‘risky,’ and ‘conservative’ calls in sports relate to the same behavior behind business decisions?
-How are Tiger Woods’ putting decisions similar to a home owner’s decision to sell or hold their property and a stock broker's ability to judge stocks?
-How are NFL draft decisions similar to the risks and mistakes corporations face in their personnel decisions?
-What can CEO’s and money managers learn from sports coaches?
-What can we learn from referees? Why do we (humans) avoid making the tough call?



