Armed with confidence, ambition and determination, John Rich is a multi-platinum hit generator and music industry leader whose creative talents are matched only by his business savvy. Whether through a raucous party anthem or a sober reflection on hard times in the heartland, Rich’s ability to capture the American zeitgeist in song has made him one of the most successful and prolific entertainers in the music business today. And in 2011, Rich impressed Donald Trump and American TV audiences with his business acumen and leadership skills, winning NBC’s The Celebrity Apprentice and raising $1.5 million for St. Jude Children’s Research Hospital.

Now, the multi-faceted Rich is applying his talents to his latest venture, a lifestyle brand called Redneck Riviera that launched in 2014 with an apparel line geared to the Redneck Riviera lifestyle, which is just a state of mind.  Fast forward to 2020, the brand boasts a very successful national whiskey, Redneck Riviera Whiskey, a beef jerky line and a full-blown honky-tonk on the famed Lower Broadway in Nashville, Tennessee, with several more set to open across the US. The Redneck Riviera brand supports Folds of Honor and has now generated enough money to fund over 100 scholarships for kids who have lost a parent in combat.

Rich makes regular appearances on such top-rated shows such as the Today Show, Good Morning America, Fox News Channel’s The Five, Hannity, Fox and Friends and many more. Additionally, he has interviewed major celebrities, chefs, musicians, athletes for his top-rated Fox Business Network show The Pursuit! With John Rich. John can speak with authority on entrepreneurism, the music industry, politics, current events, and the importance of family and God. He is an All-American dream chaser.

Rich’s musical resume includes serving as co-lead vocalist for the multi-platinum selling country act Lonestar, and currently as half of the groundbreaking country duo Big & Rich with partner Kenny “Big Kenny” Alphin. Big & Rich won the CRS 2013 Artist Humanitarian Award, and Rich is a three-time ASCAP Songwriter of the Year, notching over 14 Top Ten hits for artists including Faith Hill, Tim McGraw, Gretchen Wilson, Jason Aldean, Taylor Swift and Big & Rich. As a producer, Rich has worked with Randy Owen of Alabama, Jewel, John Anderson, Gretchen Wilson and numerous developing acts. Rich co-created Nashville’s Muzik Mafia movement, a weekly musical showcase that helped launch country music stars including “Redneck Woman” Gretchen Wilson and was captured in the book Muzik Mafia. His television credits include creating and hosting CMT’s Gone Country series and serving as a judge in 2008 on NBC’s Nashville Star.