Emma Grede

EXCLUSIVE
  • CEO and Co-Founder of Good American
  • Founding Partner of SKIMS & Co-Founder of Safely
  • Guest Dragon on BBC's 'Dragons' Den' and First Black Woman to Guest Shark on ABC's 'Shark Tank'
  • Named One of "America’s Richest Self-Made Women Under 40" by Forbes

Self-made mogul, CEO, and Founder Emma Grede is a groundbreaking and globally successful executive known for building incredible teams and beloved brands. Emma is the CEO and co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power. She launched Good American alongside Khloé Kardashian and they engineered the largest denim launch in history. Their brand is now an iconic inclusive fashion line, and has expanded to ready-to-wear, swim, shoes, and activewear. Emma is also a founding partner of SKIMS, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear, and co-Founder of Safely, the plant-powered cleaning brand delivering chemical-free cleaning products to the masses. Emma’s passion for bettering the world through socially responsible and conversation-advancing decisions is consistently reflected in the culture of her teams and the businesses she builds, and she shares her actionable insights in sought-after keynotes and conversations.

Emma is a recurring Shark on ABC’s critically acclaimed Shark Tank, making history as the first Black woman to serve as an investor on the show. She joins the upcoming season of the BBC's Dragons' Den, set to air in 2024. As an activist as well as an investor, Emma has used her wealth of experience to identify and invest in groundbreaking entrepreneurs and start-ups rooted in inclusivity, diversity, and sustainability. She was named one of “America’s Richest Self-Made Women” (2022 & 2023) and “America’s Richest Self-Made Women Under 40” by Forbes, and sits on the Glamour Women of the Year Advisory board. Emma serves as Chairwoman of the Fifteen Percent Pledge and also as a board member of Baby2Baby. As an immersive leader, she continues to advocate for inclusive representation across industries, while finding opportunities to foster real change. Emma’s leadership perspective is in-demand at notable events such as Forbes Women’s Power Summit, Hubspot INBOUND, MediaSlopes, Goldman Sachs 10,000 Small Business Summit, Stanford Black Leadership Conference, among others.

 



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Past Hosts Include:
  • Fearless Fund Summit
  • Fashion Tech Forum
  • Chase For Business Make Your Move Summit
  • Obama Foundation Democracy Forum
  • Ad Age Next: Retail
  • Stanford Black Leadership Conference
  • Goldman Sachs 10,000 Small Business Summit
  • MediaSlopes
  • HubSpot INBOUND
  • Forbes Power Women's Summit
‘Shark Tank’ star Emma Grede dispels myth of overnight success | Today with Hoda & Jenna [11:28] - Get Sharable Link
Talks & Conversations with Emma Grede
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A Fireside Chat with Emma Grede

Named to Forbes list of “America’s Richest Self-Made Women Under 40,” groundbreaking CEO and Founder EMMA GREDE has helmed globally iconic brands renowned for their inclusivity, growth, and beloved products. As the CEO and co-Founder of Good American, Founding Partner of SKIMS, co-Founder of Safely, ...

Named to Forbes list of “America’s Richest Self-Made Women Under 40,” groundbreaking CEO and Founder EMMA GREDE has helmed globally iconic brands renowned for their inclusivity, growth, and beloved products. As the CEO and co-Founder of Good American, Founding Partner of SKIMS, co-Founder of Safely, Emma builds companies focused on sustainable missions, and shares her unparalleled insights on growth strategy, empowering inclusive teams, and building to scale in this exhilarating talk.

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<p><strong>Self-made mogul Emma Grede has built ten-figure brands through immersion and inclusion, and shares her strategies in sought-after talks </strong></p>

Self-made mogul Emma Grede has built ten-figure brands through immersion and inclusion, and shares her strategies in sought-after talks

As the CEO and co-Founder of Good American, Founding Partner of SKIMS, co-Founder of Safely, EMMA GREDE has become a globally renowned mogul. Named to Forbes list of “America’s Richest Self-Made Women Under 40,” the groundbreaking executive shares both her insights and actionable strategies in sought-after talks. As a Black female Founder and CEO, Emma has always prioritized diversity in her businesses – she credits part of the success of her companies to the diversity in the room, which she calls “an absolute superpower in business.” Emma builds companies focused on sustainable missions, and shares her unparalleled insights on growth strategy, empowering inclusive teams, and building to scale in exhilarating talks.

She has been in-demand at events with groups such as Forbes Women’s Power Summit, Hubspot INBOUND, MediaSlopes, Goldman Sachs 10,000 Small Business Summit, and the Stanford Black Leadership Conference, to name a few, for her visionary leadership perspective which resonates across industries. Emma offers practical yet motivational takeaways for leaders at every strata, and shares how she leverages kindness and authenticity to forge relationships that contribute to her success.

Watch Emma Grede on Good Morning America >>

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Biography

Emma Grede is a British businesswoman, entrepreneur and philanthropist. She is the CEO and Co-Founder of Good American. Emma was named as one of America’s Richest Self-Made Women and America’s Richest Self-Made Women Under 40 by Forbes.

In October 2016, Emma launched Good American alongside Khloé Kardashian. What started out as the largest denim launch in history, Good American is now an iconic B-Corp certified brand, sold globally and largely credited with propelling the narrative for inclusivity throughout the fashion industry.

Emma went on to Co-Found SKIMS, a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear, and is the Co-Founder of Safely, the plant-powered cleaning brand delivering clean cleaning products to the masses. 

Emma got her start working in fashion show production, before founding and serving as CEO of ITB Worldwide, a talent management and entertainment marketing agency which she successfully sold and exited.

Emma’s passion for tangible change and progress through socially responsible and conversation-advancing work is consistently reflected in the culture of her teams and the businesses she builds. As an immersive leader, Emma continues to advocate for inclusive representation across industries, while finding opportunities to foster real change. Emma serves as Chairwoman of The Fifteen Percent Pledge and as a board member of Baby2Baby. 

Born and raised in London, Emma currently lives in Los Angeles and is married to Swedish entrepreneur Jens Grede. Together they have four children.