DeMaurice Smith

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  • Former Executive Director of the NFL Player's Association
  • Acclaimed Trial Lawyer & Former Federal Prosecutor
  • Co-Founder of OneTeam Partners, a Multi-Billion-Dollar Sports Licensing Platform
  • Author, 'Turf Wars: The Fight for America’s Game' and Co-Author, 'The Rooney Suggestion'

DeMaurice Smith spent fifteen years negotiating against the most powerful owners in sports and walked away having delivered more than $100 billion to players.

As Executive Director of the NFL Players Association, he took on what ESPN called the toughest job in sports and turned it into a platform for leverage. Smith led high-stakes labor battles, navigated public crises from "Deflategate" to player protests, and built a business engine that reshaped how athletes generate value beyond the field.

In his recent book, Turf Wars: The Fight for America’s Game, Smith pulls back the curtain on those moments, offering a clear look at how power, money, and influence actually operate behind closed doors. The same dynamics shaping the NFL are playing out across business and leadership today, which makes his perspective feel less like sports commentary and more like a real-time playbook.

On stage, Smith breaks down how power actually works. He shows how to negotiate when the other side has more resources, how to manage risk when every decision is public, and how to build systems that hold under pressure. His perspective is grounded in experience where the consequences were immediate and the stakes could not be higher.

 

DeMaurice Smith headshot
Past Hosts Include:
  • USC Business School
  • Harvard Law School
Inside NFL’s Biggest Battles: Deflategate, Kaepernick & NFLPA Turmoil with DeMaurice Smith | Jemele Hill - Get Sharable Link
Talks & Conversations with DeMaurice Smith
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What Leaders Get Wrong About Risk

Veteran trial lawyer and former federal prosecutor, DEMAURICE SMITH challenges how organizations think about risk. He explains how to anticipate it, price it, and move it, using examples from billion-dollar negotiations, public crises, and legal strategy at the highest level. ...

Veteran trial lawyer and former federal prosecutor, DEMAURICE SMITH challenges how organizations think about risk. He explains how to anticipate it, price it, and move it, using examples from billion-dollar negotiations, public crises, and legal strategy at the highest level.

Building Leverage That Lasts

Co-Founder of OneTeam Partners, DEMAURICE SMITH looks beyond single deals to long-term positioning. He shares how to build systems, partnerships, and structures that create sustained advantage, drawing from his work across sports, business, and law. ...

Co-Founder of OneTeam Partners, DEMAURICE SMITH looks beyond single deals to long-term positioning. He shares how to build systems, partnerships, and structures that create sustained advantage, drawing from his work across sports, business, and law.

Negotiating When the Other Side Has More Power

Former Executive Director of the NFL Players Association, DEMAURICE SMITH breaks down what it takes to win deals when leverage is uneven. Drawing from years negotiating against NFL owners, he shares how to reframe power, apply pressure strategically, and hold a position when the stakes are real. ...

Former Executive Director of the NFL Players Association, DEMAURICE SMITH breaks down what it takes to win deals when leverage is uneven. Drawing from years negotiating against NFL owners, he shares how to reframe power, apply pressure strategically, and hold a position when the stakes are real.

Inside the Room Where the Decisions Get Made

Author of Turf Warsand longtime Executive Director of the NFL Players Association, DEMAURICE SMITH takes audiences inside the moments that never make headlines but shape entire industries. He unpacks how decisions are actually made under pressure, who really holds influence, and how leaders c ...

Author of Turf Wars and longtime Executive Director of the NFL Players Association, DEMAURICE SMITH takes audiences inside the moments that never make headlines but shape entire industries. He unpacks how decisions are actually made under pressure, who really holds influence, and how leaders can navigate high-stakes environments with clarity and control.

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Biography

A thirty-five-year career that included being a partner at two major law firms, a former Assistant US Attorney, Counsel to the Deputy US Attorney and nearly fifteen years as the head of the NFL Players Association. DeMaurice Smith is currently a visiting professor and board member. He was a founding partner of OneTeam, Inc a company now valued at over $2B. His recent book, Turf Wars: The Fight for America’s Game, is a gritty behind the scenes look at sports and business in America. He also co-wrote The Rooney Suggestion, a historical and legal analysis of the Rooney Rule for the Yale Policy and Law Journal.

He is a business innovator, trial lawyer, and prolific author with over three decades of distinguished leadership in high-profile roles where he excels in executive game strategy and the management and leverage of corporate risk. In 2009, he was unanimously elected as the head of the NFL Players Association, taking on what ESPN called the toughest job in all of sport, and served until 2023. During his tenure, he negotiated two ten-year labor and business agreements with the NFL, delivering over $100B in value to the players.

As CEO of Players Inc., the NFLPA’s wholly owned for profit subsidiary, he led a team that tripled operating revenue, added a six-fold increase in business partners, created several new business lines, and developed the organization’s first equity portfolio. He secured the first professional sports apparel deal with Fanatics and the first sports wearable deal with WHOOP. In 2020, he co-founded the startup OneTeam Partners which combined the group name, image, and licensing rights of players in MLS, USWNT, NWSL and MLB, now valued at over $2B. During his tenure, he quarterbacked the players during a contentious lockout, high profile investigations including Deflategate, the Saints Bounty scandal, and represented Colin Kaepernick. As a lawyer, chief negotiator and spokesperson for the NFLPA, he excelled in advance game-strategy and risk transfer by coordinating aggressive litigation, congressional, public relations and insurance programs while developing strategic partnerships with business partners across the world. His work changing the health and safety landscape with respect to concussions in football have been replicated on every level of sport. In 2011, he partnered with the Harvard Medical School to create the only comprehensive longitudinal health study of football players in history.

He was a partner at Latham & Watkins and Patton Boggs where he co-chaired the White Collar and Investigations Practice for more than fifteen years and as an Assistant US Attorney in the District of Columbia he focused on Homicide, Violent Crime and Terrorism Cases. 

Recognized a one of the best trial lawyers in the country, Smith is a Fellow in the American College of Trial Lawyers, was awarded the US Attorneys’ Office Trial Advocacy Award; the U.S Department of Justice’s Attorney General Award; US Congressional Award; The Eleanor Roosevelt Human Rights Award; Keeper of Dream Award; Legal Aid’s Servant of Justice Award and he has been inducted into the Ohio Foundation of Independent Colleges and Universities.

His creative and bold strategy as Executive Director of the NFLPA secured the only union-side risk transfer insurance policy in history and the first comprehensive transition program for professional athletes. The concussion health and safety protocols created during his tenure have become the industry standard from professional to youth sports.

Smith is a sought-after corporate keynote and speaker and is a frequent lecturer at the country’s top business and law schools, including the U.S. Chamber of Commerce, the New York Stock Exchange and commencement speaker for the University of Virginia School of Law, the Howard Law School, and Delaware State University; Yale Law School, Harvard Law School, Georgetown Business School and USC Business School.