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DeMaurice Smith

  • Former Executive Director of the NFL Player's Association
  • Acclaimed Trial Lawyer & Former Federal Prosecutor
  • Co-Founder of OneTeam Partners, a Multi-Billion-Dollar Sports Licensing Platform
  • Author, 'Turf Wars: The Fight for America’s Game' and Co-Author, 'The Rooney Suggestion'

DeMaurice Smith spent fifteen years negotiating against the most powerful owners in sports and walked away having delivered more than $100 billion to players.

As Executive Director of the NFL Players Association, he took on what ESPN called the toughest job in sports and turned it into a platform for leverage. Smith led high-stakes labor battles, navigated public crises from "Deflategate" to player protests, and built a business engine that reshaped how athletes generate value beyond the field.

In his recent book, Turf Wars: The Fight for America’s Game, Smith pulls back the curtain on those moments, offering a clear look at how power, money, and influence actually operate behind closed doors. The same dynamics shaping the NFL are playing out across business and leadership today, which makes his perspective feel less like sports commentary and more like a real-time playbook.

On stage, Smith breaks down how power actually works. He shows how to negotiate when the other side has more resources, how to manage risk when every decision is public, and how to build systems that hold under pressure. His perspective is grounded in experience where the consequences were immediate and the stakes could not be higher.

 
DeMaurice Smith headshot
Past Hosts Include:
  • USC Business School
  • Harvard Law School

Inside NFL’s Biggest Battles: Deflategate, Kaepernick & NFLPA Turmoil with DeMaurice Smith | Jemele Hill - Get Sharable Link
Talks & Conversations with DeMaurice Smith
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What Leaders Get Wrong About Risk

Veteran trial lawyer and former federal prosecutor, DEMAURICE SMITH challenges how organizations think about risk. He explains how to anticipate it, price it, and move it, using examples from billion-dollar negotiations, public crises, and legal strategy at the highest level.

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Building Leverage That Lasts

Co-Founder of OneTeam Partners, DEMAURICE SMITH looks beyond single deals to long-term positioning. He shares how to build systems, partnerships, and structures that create sustained advantage, drawing from his work across sports, business, and law.

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Negotiating When the Other Side Has More Power

Former Executive Director of the NFL Players Association, DEMAURICE SMITH breaks down what it takes to win deals when leverage is uneven. Drawing from years negotiating against NFL owners, he shares how to reframe power, apply pressure strategically, and hold a position when the stakes are real.

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Inside the Room Where the Decisions Get Made

Author of Turf Wars and longtime Executive Director of the NFL Players Association, DEMAURICE SMITH takes audiences inside the moments that never make headlines but shape entire industries. He unpacks how decisions are actually made under pressure, who really holds influence, and how leaders can navigate high-stakes environments with clarity and control.

Books by DeMaurice Smith
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Biography
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