DAVID PLOUFFE has led successful storytelling efforts to elect Presidents, help companies navigate reputational and regulatory challenges and to help build support for issues like criminal justice reform.

Without a clear message about who you are delivered in a compelling and consistent fashion across all the platforms where key audiences receive information, no organization can thrive to the maximum extent or survive the inevitable moments of challenge.

Plouffe will blend a mix of data and examples to give audiences the most current thinking and approaches to storytelling. You will leave with a playbook and checklist to ensure your organization is utilizing all the tools available to reach the critical audiences that will define your growth and success.

American politics has entered an incredibly turbulent period. The only constant is change. David Plouffe will help audiences understand the signal thru the noise and dive deep on the trends and questions that will determine the balance of power in America.

Demographic changes, fissures and weakness within both the Democratic and Republican parties, changes to how Americans receive and process information and communication and how issues like costs, AI and foreign policy are driving voting behavior will all be on the discussion docket.

With an entertaining and revealing mix of war stories of Presidents and other senior government leaders sprinkled throughout to give audiences behind the scenes anecdotes form the Oval Office and the Situation Room.

DAVID PLOUFFE does not approach these talks and discussions as a partisan, but as someone known as the preeminent expert on the American electorate and how to run and win successful campaigns. He will also discuss what companies and industries should expect in Washington depending on various electoral outcomes and how those in attendance should best prepare for them.

DAVID PLOUFFE has extensive leadership experience across many sectors. As a senior White House and Congressional official, he’s been on the government side of the negotiating table. As a tech executive, he’s negotiated and run campaigns on behalf of companies attempting to work with and stave off the worst from governments. And as a non-profit executive, he’s worked with governments and both parties on issues like criminal justice and education reform, immigration and housing.

His unique vantage point will bring you into the rooms where it happens, sharing examples, war stories and actionable strategies and tactics to improve your approach to decision makers.

Too many organizations rely solely on an inside game when thinking about their engagement with elected officials and regulators. Plouffe will lay out how to build a 360-degree surround sound campaign mentality as the foundation of your efforts. Audiences will leave with a clearer understanding of how decisions are made in Washington and state capitals, how best to think about your own engagements in these corridors of powers and the tools you should have in your arsenal to give you best chance of accomplishing your goals.

There is often much more to be gained by listening to the lessons from those who come up short in an endeavor evaluate what happened, what could have been done differently, and what comes next.

DAVID PLOUFFE led the winning Obama campaign and served as the senior adviser to Kamala Harris’ 2024 unsuccessful Presidential Campaign. In an honest and nothing-off-limits discussion session, Plouffe will explain what could have been done differently, what the Trump campaign did well and where our politics stands and could go in the coming years.

DAVID PLOUFFE has worked on Capitol Hill and the White House during the first years of incoming administrations, lead Democratic Presidential Campaigns, and studied the Republican coalition extensively. Plouffe also worked in the private sector during the first Trump term, allowing for him to provide informed guidance on how companies can think about navigating the next two years.

Tap Plouffe for his experienced sense of what is likely to happen, what could happen, and what will never happen in Washington D.C.

From Congress and presidential campaign trail to the White House, corporate America and the philanthropic world, DAVID PLOUFFE has had a front row seat to some of the more challenging moments in recent times. He has served as the right hand and consigliere to presidents, senators, and CEOs, and has led large organizations himself. He shares observations, lessons, and engaging stories about what makes a strong and durable leader, and how best to manage crisis situations. He offers guidance about how to give yourself an opportunity to recover, and leverage moments of strength that are applicable to any sector.  

Whether it’s grassroots-fueled political campaigns, leading the efforts to organize employees and customers in regulatory fights, or working with organizations to change our criminal justice system, DAVID PLOUFFE has unique insights and victories to share about when, how, and why to ask employees, voters, customers, or citizens to raise their voice to help deliver their desired outcome.

In today’s world, the most effective marketing efforts create brand loyalty by marrying smart creative strategy with grassroots activity, both on and off-line. Successful efforts must start with timely, well-written internal communications, something that often gets under-resourced in organizations. Based on both personal history and historical study, Plouffe provides a tutorial on what is - and isn’t - possible when it comes to motivating people to act.

The pace of change is accelerating every year, bringing changes in technology, and subsequently consumer and voter behavior. Despite the plethora of avenues to reach people, delivering a consistent message to your target audience is harder than ever.

DAVID PLOUFFE reveals how presidential campaigns, and the White House, combatted this by leveraging each medium to maximum effect. Additionally, Plouffe forecasts how the media landscape is likely to further change in the months and years ahead and what organizations can do to stay ahead of the curve.