Celebrity Model and Entrepreneur Chrissy Teigen is a Marketing Mastermind
CHRISSY TEIGEN is a case study in building an authentic brand. She has leveraged her extraordinary marketing power into multiple cookbooks, including one that debuted #1 on The New York Times Best Seller list and marked the first time a cookbook debuted #1 on USA Today's bestseller list, a product line at Target and Macy’s, her Cravings by Chrissy direct-to-consumer merchandise line, and now a line of plant-based cleaning products called Safely, which features refillable containers for a greener and safer cleaning. Chrissy’s launch of the product has been what her fans have come to expect and respect about her: complete transparency, surprisingly candid humor, and a high-quality product that makes a vibrant home even brighter. Teigen’s mega-watt media profile includes the attention of business media, with Teigen being interviewed for The New York Times and featured in People, Variety 500, The Hollywood Reporter, and TIME. Teigen brings her famous sense of humor to events, keeping the program lighthearted while still sharing concrete advice on starting a company, marketing, and business strategy.
Chrissy Teigen is a New York Times #1 bestselling author, TV personality and the founder of Cravings. In 2019 Teigen was included on TIME Magazine’s prestigious annual list of the “100 Most Influential People” as well as The Hollywood Reporter’s "20 Most Powerful Players in Food Media." In 2016, Teigen released Cravings: Recipes for All the Food You Want to Eat which debuted #1 on The New York Times Best Seller list and marked the first time a cookbook debuted #1 on USA Today's best-seller list. In 2018 she released her highly anticipated second cookbook, Cravings: Hungry for More, in addition to launching her kitchen and tabletop collection “Cravings by Chrissy Teigen.” Her website, CravingsbyChrissyTeigen.com, launched in November 2019.
In Spring 2019, Teigen signed a multi-year first-look deal with Hulu to produce projects via her production company Suit & Thai Productions. In addition, Teigen partnered with David Chang and Vox to produce a slate of food programing for Hulu. They are currently in pre-production for their first untitled series as part of this partnership. In 2020, Teigen executive produced and starred in Chrissy’s Court, which appeared on the streaming platform, Quibi. She was previously seen as a judge on NBC’s comedy competition show Bring the Funny and co-hosting Paramount Network’s smash hit competition show Lip Sync Battle, which ran for five seasons.
Teigen was recognized on the 2020 Variety500 list as an influential business leader for her work with Cravings and Suit & Thai Productions. She has been a voice for social justice and women’s rights and is actively involved in several charities. In 2018, Teigen was awarded the “Heart of the City” award by City Harvest, a non-profit food rescue organization, for her fundraising efforts. In 2018, Teigen also helped raise $1 million for the American Civil Liberties Union (ACLU) in just two days.