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Allison Ellsworth

NEW EXCLUSIVE
  • Co-Founder of poppi
  • 2024 Inc. Female Founders 250
  • Time 2025 World’s 100 Most Influential Rising Stars
  • Guest Shark on Season 17 of Shark Tank

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Allison Ellsworth is the visionary behind poppi, the modern soda brand that reinvented an entire category and reshaped how the next generation thinks about better-for-you beverages. She went from experimenting in her kitchen to creating one of the fastest-growing drinks in the country, turning a farmers-market side project into a cultural staple with a Shark Tank deal and a landmark sale to PepsiCo. Ellsworth built poppi’s unmistakable presence online and in pop culture, cultivating a massive community, billions of views, and celebrity fans who turned the brand into a phenomenon. Her work has earned recognition from TIME, Inc., Modern Retail, and the broader consumer world as a blueprint for how modern brands break through.

As a speaker, Ellsworth talks about trusting ideas before they make sense on paper and navigating the pressure of the public eye. Her story shows people how to stay grounded, take smart risks, and keep pushing forward even when the path is unpredictable.

 

Allison Ellsworth headshot
Poppi’s Allison Ellsworth in conversation with Axios’ Eleanor Hawakins | Axios - Get Sharable Link
Talks & Conversations with Allison Ellsworth
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Starting Before You Feel Ready

Modern soda pioneer ALLISON ELLSWORTH shares how poppi began with a hunch, a homemade experiment, and no guarantee it would work. She shows audiences what it looks like to move on instinct when the idea feels unpolished or impossible to explain, and why conviction in the early days can change everyt ...

Modern soda pioneer ALLISON ELLSWORTH shares how poppi began with a hunch, a homemade experiment, and no guarantee it would work. She shows audiences what it looks like to move on instinct when the idea feels unpolished or impossible to explain, and why conviction in the early days can change everything.

How to Build a Brand People Actually Care About

Brand builder and culture shaper ALLISON ELLSWORTH breaks down how poppi became a cultural staple with a devoted community and massive online presence. She shows audiences how modern brands earn attention, build trust, and create emotional pull in a crowded market. ...

Brand builder and culture shaper ALLISON ELLSWORTH breaks down how poppi became a cultural staple with a devoted community and massive online presence. She shows audiences how modern brands earn attention, build trust, and create emotional pull in a crowded market.

Navigating Growth in Real Time

Founding entrepreneur ALLISON ELLSWORTH takes audiences inside poppi’s rapid rise and the operational decisions that shaped it. She talks about adapting in public, solving problems as they appear, and keeping momentum alive when growth outpaces the playbook. ...

Founding entrepreneur ALLISON ELLSWORTH takes audiences inside poppi’s rapid rise and the operational decisions that shaped it. She talks about adapting in public, solving problems as they appear, and keeping momentum alive when growth outpaces the playbook.

What Companies Still Get Wrong About Social Media

Founder and cultural marketer ALLISON ELLSWORTH shows companies how to succeed on platforms that shape culture. Drawing from poppi’s rise and her work with major brands, she explains what most organizations miss about social media and how to create content that connects and drives growth. ...

Founder and cultural marketer ALLISON ELLSWORTH shows companies how to succeed on platforms that shape culture. Drawing from poppi’s rise and her work with major brands, she explains what most organizations miss about social media and how to create content that connects and drives growth.

Leading with Confidence When the Landscape Keeps Shifting

Consumer innovator ALLISON ELLSWORTH speaks candidly about leading people through uncertainty, public attention, and the emotional pressure of building in real time. She offers insight into staying grounded, aligning teams, and making decisive calls when everything around you is changing. ...

Consumer innovator ALLISON ELLSWORTH speaks candidly about leading people through uncertainty, public attention, and the emotional pressure of building in real time. She offers insight into staying grounded, aligning teams, and making decisive calls when everything around you is changing.

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Press & Media
Allison Ellsworth | The World's Most Influential Rising Stars - TIME
Success In 2016, she made gut-healthy drinks in her kitchen. 9 years on, she sold her soda brand to PepsiCo for $2 billion - CNBC
Poppi founder Allison Ellsworth went from making soda in her kitchen to selling her company to PepsiCo for $1.95 billion - Fortune
How Poppi's Ellsworth turned TikTok buzz into a $2B brand - Axios
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Biography

Allison Ellsworth is the Co-Founder of poppi: the modern soda brand revolutionizing soda for the next generation. She created poppi by experimenting in her kitchen to create an apple cider vinegar-infused soda that tasted great. From the farmers market to a Shark Tank deal, in just five years, poppi quickly became one of the fastest-growing beverages in the U.S., culminating in its landmark sale to PepsiCo in 2025. She pioneered the brand’s cultural cache and digital-first approach, attracting a loyal community of over 1M followers, over 3B+ page views on TikTok and celebrity brand fans including Post Malone, Alix Earle, Hailey Bieber, Billie Eilish and more. Allison has been recognized in the 2024 Inc. Female Founders 250 and was named Founder of the Year from Modern Retail; TIME named poppi one of the "100 Most Influential Companies" of 2025. Catch her return to Shark Tank as a Guest Shark on the upcoming 17th season! She lives in Austin, TX with her husband and three boys.

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